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Junior Campaign Manager
2 Months ago • All levels • $60,000 PA - $70,000 PA
Campaign Management
Job Description
As a Junior Campaign Manager, you will support the daily operations of the Ad Ops department, focusing on the execution and optimization of digital advertising campaigns across various platforms. You will work closely with Campaign Managers to ensure campaign success through quality, accuracy, and customer service. This role offers an excellent opportunity to develop a career in digital advertising, involving monitoring performance, implementing optimization strategies, and creating detailed reports.
Good To Have:
- Previous internship or entry-level experience in digital advertising, ad operations, or media planning.
- Familiarity with ad serving platforms (e.g., Google Ad Manager, DoubleClick Campaign Manager).
Must Have:
- Support setup and launch of digital advertising campaigns across multiple platforms.
- Ensure accurate implementation of campaign elements such as ad creatives, targeting parameters, and tracking tags.
- Monitor campaign performance metrics on a daily basis to identify trends, anomalies, and areas for optimization.
- Collaborate with team members to implement optimization strategies to improve campaign performance and achieve client goals.
- Create wrap reports detailing campaign performance metrics, including impressions, clicks, interactions, and other measurements.
- Conduct data analysis to obtain insights and make data-driven recommendations for campaign optimization.
- Help communicate with clients to provide campaign updates and address inquiries.
- Collaborate with the sales and client success teams to ensure client satisfaction and retention.
- Provide support for ad operations tasks, including billing, ad trafficking, troubleshooting technical issues, and resolving discrepancies.
- Help maintain documentation and standard operating procedures related to campaign management processes.
- Demonstrate support and understanding of journalistic independence and commitment to the mission.
- Bachelor's degree in Marketing, Advertising, Business, or related field.
- Experience with the ability to interpret data and draw applicable insights.
- Experience with complex, multi-faceted and multi-discipline projects including varying partners within an organization.
- Experience with diverse ways of working.
The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.
About the Role
As a Junior Campaign Manager you will support the daily operations of the Ad Ops department and the execution and optimization of digital advertising campaigns across several platforms. Working with Campaign Managers, you will ensure the success of campaigns by maintaining quality, accuracy, and customer service. The Junior Campaign Manager role offers an excellent opportunity for individuals interested in developing a career in digital advertising.
You will report to the Senior Manager, Ad Operations and be based in our NYC HQ.
Responsibilities:
- Support the setup and launch of digital advertising campaigns across multiple platforms, including desktop, mobile, video, audio and newsletters.
- Ensure accurate implementation of campaign elements such as ad creatives, targeting parameters, and tracking tags.
- Monitor campaign performance metrics on a daily basis to identify trends, anomalies, and areas for optimization.
- Collaborate with team members to implement optimization strategies to improve campaign performance and achieve client goals.
- Create wrap reports detailing campaign performance metrics, including impressions, clicks, interactions, and other measurements.
- Conduct data analysis to obtain insights and make data-driven recommendations for campaign optimization.
- Help communicate with clients to provide campaign updates and address inquiries.
- Collaborate with the sales and client success teams to ensure client satisfaction and retention.
- Provide support for ad operations tasks, including billing, ad trafficking, troubleshooting technical issues, and resolving discrepancies.
- Help maintain documentation and standard operating procedures related to campaign management processes.
- Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
Basic Qualifications:
- Bachelor's degree in Marketing, Advertising, Business, or related field.
- Experience with the ability to interpret data and draw applicable insights.
- Experience with complex, multi-faceted and multi-discipline projects including varying partners within an organization
- Experience with diverse ways of working
Preferred Qualifications:
- Previous internship or entry-level experience in digital advertising, ad operations, or media planning.
- Familiarity with ad serving platforms (e.g., Google Ad Manager, DoubleClick Campaign Manager)
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