KOL Engagement Manager

General Summary The KOL Engagement Manager is responsible for driving the success of Penumbra’s marketing initiatives through management of marketing materials, collaborating with cross-functional teams, and engaging with external customers including interventional cardiology, interventional radiology, and vascular surgery.
This role focuses on creating and maintaining impactful marketing tools and content. The KOL Engagement Manager ensures all efforts align with product marketing and meet the needs of stakeholders, utilizing data-driven insights to impact marketing strategies across physician specialties and disease states.
Specific Duties and Responsibilities Marketing Materials and Tools • Assist product marketing teams with creating, updating, and managing marketing literature, sales tools, and educational videos. • Support the creation of marketing materials, including presentations and digital content. • Manage marketing content, tools, literature, and presentations.
Content Development • Collaborate closely with product marketing teams to identify opportunities for new materials and messaging pull through. • Translate complex ideas and information into clear, actionable recommendations and findings. • Assist in the creation and management of event-related materials.
Data Analysis and Competitive Research • Analyze marketing performance drivers to shape content creation. • Develop and share key strategic insights through data analysis and visualization.
Events Coordination • Coordinate with internal teams and customers to ensure the timely delivery of materials. • Maintain marketing calendars and schedules for the vascular franchise. • Adhere to the Company’s Quality Management System (QMS) as well as domestic and global quality system regulations, standards, and procedures. • Understand relevant security, privacy and compliance principles and adhere to the regulations, standards, and procedures that are applicable to the Company. • Ensure other members of the department follow the QMS, regulations, standards, and procedures. • Perform other work-related duties as assigned.
Position Qualifications • Bachelor’s degree in Marketing, Business, Communications, or a related field with 1+ years of experience in marketing, preferably in the medical device or healthcare industry, or equivalent combination of education and experience • Good knowledge of MS Excel and Analytics software (Tableau, Salesforce, etc.) • Analytical abilities preferred • Strong oral, written and interpersonal communication skills, a high degree of accuracy and attention to detail, and proficiency with Microsoft Word, Excel, PowerPoint, and other standard office tools are required • Ability to coordinate remotely via audio/video conferencing • Excellent organizational, time management and prioritization skills • Ability to interact with team members and customers (internal and external) in a professional manner • Ability to set and maintain project delivery timelines with regular updates to key stakeholders • Must be creative, self-motivated, team-oriented, proactive, intuitive, organized, collaborative, and flexible
Working Conditions • General office working environment • May have business travel from 50% - 75% • Potential exposure to blood-borne pathogens • Requires some lifting and moving of up to 25 pounds • Must be able to move between buildings and floors. • Must be able to remain stationary and use a computer or other standard office equipment, such as a printer or copy machine, for an extensive period of time each day. • Must be able to read, prepare emails, and produce documents and spreadsheets. • Must be able to move within the office and access file cabinets or supplies, as needed. • Must be able to communicate and exchange accurate information with employees at all levels on a daily basis.
Starting Base Salary is $75,000 to $110,000 We offer a competitive compensation package plus a benefits and equity program, when applicable. Individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location.