Lead Analyst, Marketing

We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.

Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.

The Crown Is Yours

As a Lead Analyst, you will leverage data-driven insights to guide the marketing strategy for DraftKings' new verticals. You’ll focus on optimizing marketing effectiveness to support the launch of a high-impact initiative that represents the next evolution of our customer experience and market growth strategy. In this role, you’ll bring deep marketing analytics expertise to improve performance and align efforts with DraftKings’ broader growth goals. You will also serve as a leader on the analytics team, mentoring junior analysts and delivering insights that empower decision-making at the highest level.

What you’ll do as a Lead Analyst

• Optimize spend and creative performance in partnership with marketing stakeholders.

• Develop and manage self-service dashboards for marketing insights.

• Build analytical frameworks that improve marketing performance and efficiency.

• Partner with marketing teams to define business problems and deliver data-driven solutions to enhance ROI.

• Present findings to senior leadership and contribute to cross-functional strategic planning.

• Mentor junior analysts in marketing analytics and strategy.

What you’ll bring

• Bachelor’s degree in a quantitative field such as Math, Statistics, Economics, Computer Science, or Business Analytics.

• At least 5 years in analytics or data science, including at least 3 years in marketing analytics.

• Strong foundation in marketing attribution, hypothesis testing, and optimization.

• Proficiency in SQL/Snowflake and Excel; experience with Tableau or similar tools.

• Extensive experience with A/B testing, experimental design, and analytical testing methods.

• Proficiency in Tableau or similar data visualization tools to create impactful dashboards and reports.

• Experience with R, Python, or statistical programming languages is a plus.

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Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.