Lead Product Manager, Growth

Scopely is looking for a Lead Product Manager, Product Growth to join our industry-leading game, Marvel Strike Force, on a remote U.S. basis.

At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers developing, publishing, and innovating the gaming industry, connecting millions of people worldwide daily.

What You’ll Do

• Reporting to the Head of Product, you will serve as the key strategic growth partner to Product, Marketing, User Acquisition, and Player Experience, driving a holistic growth strategy across the full player funnel—from awareness and acquisition through conversion, retention, churn prevention, and reactivation.
• You will lead initiatives that power a scalable growth engine fueled by data, experimentation, and deep audience insights. Passionate about mid-core mobile games and fluent in performance metrics, you consistently deliver short-term wins while building an operationalized, evolving, always-on growth strategy.
• Define and own the audience growth strategy for MARVEL Strike Force, including auditing current efforts, setting KPI benchmarks, conducting ROI analyses, and aligning with GM and leadership priorities.
• Lead holistic growth initiatives across the full player journey—awareness, acquisition, engagement, retention, monetization, and reactivation—focused on scalable DAU and recurring revenue growth.
• Partner with Product, Marketing, UA, Creative, Partnerships, PX, and ASO teams to drive integrated growth efforts, from install campaigns and channel expansion to app store visibility and Marvel brand activations.
• Execute Product Marketing initiatives (CRM, GTM, loyalty, churn prevention) that scale live service performance and enhance the player lifecycle.
• Develop transparent, cross-functional reporting to give leadership visibility into growth performance across Product, Marketing, UA, and PX.
• Identify and explore new growth opportunities including international expansion, new platforms, and alternative acquisition channels.
  
  

What We’re Looking For

• Proven success driving sustainable growth on large-scale, high-performing free-to-play mobile games, ideally in the midcore or team battle RPG genres.
• Demonstrated success defining and driving impactful features that positively influence core product KPIs (DAU, retention, LTV, NUCC, churn, etc.).
• Strong analytical mindset, with fluency in experimentation frameworks, A/B testing, cohort analysis, and data-driven decision-making.
• Strong expertise across the mobile marketing ecosystem, including UA, CRM, attribution, lifecycle marketing, ad-tech tools, and ASO best practices.
• Outstanding cross-functional collaboration skills, with experience aligning Product, Marketing, UA, and PX teams around shared growth initiatives.
• Exceptional communication skills, capable of writing clear PRDs, growth plans, executive updates, and technical specifications.
• Deep knowledge of midcore player lifecycles, with specific expertise in team battle/turn-based RPGs and their audience behaviors.

Bonus:

• Experience working with or managing Marvel or major entertainment IPs within a live service gaming environment.
• Knowledge of D2C and web store strategy and best practices.
• Deep understanding of international mobile markets and experience building market-specific growth strategies.
• Background in marketing analytics, data science, or product management related to growth initiatives.
• Passion for mobile games and a strong personal connection to midcore, squad-based RPGs like MARVEL Strike Force.