Lead Product Marketing Manager

1 Month ago • 7 Years + • Marketing

Job Summary

Job Description

As the Lead Product Marketing Manager, you'll own the product marketing strategy and GTM execution to grow Polygon product adoption. Lead and grow the PMM team, drive market positioning, and collaborate cross-functionally on marketing campaigns. This is a high-impact role directly influencing the narrative and messaging driving product success. Responsibilities include developing product marketing strategies, conducting market research and competitive analysis, executing GTM strategies for new product launches, creating marketing materials, managing stakeholders, and mentoring the PMM team. You will need a deep technical understanding of Polygon products and the Web3 landscape.
Must have:
  • 7+ years in Product Marketing, 3+ years in blockchain/Web3
  • 3+ years leading a team
  • Deep technical understanding & clear messaging
  • GTM strategy, positioning, market research expertise
  • Strong analytical, communication, and storytelling skills
Good to have:
  • Knowledge of Ethereum scaling solutions
  • Understanding developer & end-user needs
Perks:
  • Remote-first global workforce
  • Industry-leading health insurance
  • 401k matching
  • Home office setup allowance
  • Annual book allowance
  • Internet/phone reimbursement
  • Flexible time off
  • Wellness day off
  • Company laptop
  • Egg freezing, mental health, and wellness benefits

Job Details

About Polygon Labs

Polygon Labs is a software development company building and developing a network of aggregated blockchains via the Agglayer, secured by Ethereum. As public infrastructure, the Agglayer will bring together user bases and liquidity for any connected chain, and leverage Ethereum as a settlement layer. Polygon Labs has also contributed to the core development of several widely-adopted scaling protocols and tools for launching blockchains, including Polygon PoS, Polygon zkEVM, and Polygon Miden, which is in development as well as Polygon CDK.

Your Role 

As the Lead Product Marketing Manager, you’ll own the product marketing strategy and GTM execution to grow the adoption of Polygon products. You will lead and grow the PMM team, drive market positioning, and collaborate cross-functionally to deliver high-quality, creative, and impactful marketing campaigns.  This is a high-impact leadership role where you will directly influence the narrative and messaging that drive product success. 

Your Responsibilities 

  • Technical Understanding of Polygon Products and Web3 Landscape. 

  • Product Marketing Strategy: Lead the PMM team, ensuring structured execution of marketing initiatives.

    • Define and refine messaging, positioning, user personas, and competitive differentiation.

    • Establish a repeatable marketing framework for product launches and adoption.

  • Market Research & Competitive Analysis: Oversee market research across relevant user segments,track industry trends, and analyze competitor in-market positioning.

  • Go-to-Market (GTM) Execution: Collaborate with the Product and Marketing teams to drive GTM strategy and execution for all new product launches and major and minor version releases.

    • Create product positioning/messaging, goals, and deliverables across the content, social, growth, and devrel teams.

    • Oversee creation of landing pages, explainers, training materials, and sales enablement content

    • Conduct post-launch retrospectives to refine future campaigns.

  • Team Development: Slot in to lead and grow an existing PMM team, providing mentorship and development to enhance performance. 

What You’ll Need 

  • 7+ years in Product Marketing, with 3+ years in blockchain/Web3 and 3+ years leading a team. 

  • Understanding of deep technical concepts and the ability to translate them into clear messaging. 

  • Proven experience in GTM strategy, positioning, and market research.

  • Strong analytical, communication, and storytelling skills.

  • Ability to manage and align multiple stakeholders and drive execution.

Preferred Qualifications

  • Knowledge of Ethereum scaling solutions and decentralized infrastructure.

  • Understanding of the needs and pain points for both developers building on this infrastructure and the end-users interacting with it

Polygon Labs Perks

The goal of the Polygon Labs total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan includes the following benefits for our full time employees:

  • Remote first global workforce

  • Industry leading Medical, Dental and Vision health insurance*

  • Company matching 401k with 3% match*

  • $1,500 Home Office Set Up Allowance (life-time max)

  • $200 Annual Book Allowance Program

  • $75 Monthly internet or phone reimbursement

  • Flexible Time Off

  • 1 company wide wellness Friday day off per quarter

  • Company issued laptop

  • Egg freezing, mental health, and employee wellness benefits

*In certain countries medical, dental and vision is fully covered for employees & their dependents. This is country and plan specific.

*401k is for United States employees only

Polygon Labs is committed to a diverse and inclusive workplace and is an equal opportunity employer. We do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Polygon Labs is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.

If you think you have what it takes, but don't necessarily meet every single point on the job description, please still get in touch. We'd love to have a chat and see if you could be a great fit.

Learn More about Polygon Labs

Website |Twitter|Telegram |Reddit |Discord |Instagram |Facebook |LinkedIn

Similar Jobs

Animoca Brands - Game Developer

Animoca Brands

South Korea (On-Site)
9 Months ago
Polygon Labs - Business Development Manager (Payments) APAC

Polygon Labs

Hong Kong, Hong Kong (Remote)
1 Month ago
Polygon Labs - Developer Evangelist - DeFi

Polygon Labs

(Remote)
1 Month ago
Mighty Bear Games - Senior Full Stack Engineer

Mighty Bear Games

(Remote)
1 Day ago
Polygon Labs - Governance Program Manager

Polygon Labs

United States (Remote)
1 Month ago
ZiMAD - User Acquisition Manager (Senior)

ZiMAD

(Remote)
2 Months ago
WebFX - Jr. Marketing Analytics Specialist - Account Manager

WebFX

Harrisburg, Pennsylvania, United States (On-Site)
5 Months ago
Assystems - Chargé(e) d'affaires Electricité Nucléaire H/F

Assystems

Braud-et-Saint-Louis, Nouvelle-Aquitaine, France (On-Site)
6 Months ago
Playtika - Data Scientist

Playtika

Israel (On-Site)
1 Month ago
Ubisoft - Partnership Assistant Internship

Ubisoft

Paris, Île-de-France, France (On-Site)
1 Week ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Animoca Brands - Game Developer

Animoca Brands

South Korea (On-Site)
9 Months ago
Sawhorse Productions - Content Capture Artist

Sawhorse Productions

(Remote)
6 Days ago
gnosis - Core Developer

gnosis

(Remote)
2 Months ago
Immutable - Software Engineer

Immutable

Australia (Hybrid)
1 Month ago
Windranger Labs - Golang Engineer

Windranger Labs

Apac, Northern Region, Uganda (Remote)
1 Month ago
Uniswap Labs - Product Marketing Manager, Consumer Apps

Uniswap Labs

New York, New York, United States (On-Site)
8 Hours ago
Immutable - Senior Manager, Customer Operations

Immutable

Singapore, Singapore (Hybrid)
1 Month ago
Polygon Labs - Chief Technology Officer

Polygon Labs

United States (Remote)
1 Month ago
Immutable - Head of Security

Immutable

Sydney, New South Wales, Australia (Hybrid)
2 Months ago
Uniswap Labs - Senior Smart Contract Engineer

Uniswap Labs

(Remote)
8 Hours ago

Get notifed when new similar jobs are uploaded

Jobs in United States

ByteDance - Software Engineer, Architecture and Infrastructure

ByteDance

Seattle, Washington, United States (On-Site)
6 Months ago
Biofire DX - Research Associate

Biofire DX

San Jose, California, United States (On-Site)
1 Month ago
Company3 Method Studios - Color Assist (Episodic)

Company3 Method Studios

Los Angeles, California, United States (On-Site)
1 Month ago
Alten Technology USA - Product Development Project Manager - Quality

Alten Technology USA

Greensboro, North Carolina, United States (On-Site)
7 Hours ago
Epic Games - Senior Gameplay Systems Programmer, Fortnite

Epic Games

Cary, North Carolina, United States (On-Site)
3 Months ago
Veeam Software - National Inside Partner Manager

Veeam Software

Chicago, Illinois, United States (Hybrid)
1 Day ago
survious - Senior Technology Engineer - Automation, Analytics and Live Ops (Unreal Engine 5)

survious

Marina Del Rey, California, United States (On-Site)
1 Day ago
Google - Strategy and Operations Senior Associate

Google

San Francisco, California, United States (On-Site)
2 Weeks ago
Google - Software Engineer III, Infrastructure, Spanner

Google

Kirkland, Washington, United States (On-Site)
2 Weeks ago
Instawork - Staff Product Manager

Instawork

San Francisco, California, United States (Hybrid)
23 Hours ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Square Enix - Manager, Marketing

Square Enix

El Segundo, California, United States (On-Site)
2 Days ago
Aristocrat Gaming - Product Marketing Manager

Aristocrat Gaming

Montreal, Quebec, Canada (Hybrid)
2 Months ago
Codeway - Sr. Marketing Specialist (Web)

Codeway

İstanbul, Türkiye (On-Site)
1 Month ago
Netflix - Senior Manager, Marketing Planning - SEA/ANZ

Netflix

Singapore, Singapore (On-Site)
2 Weeks ago
Activision - EMEA Communications Director, Activision & Blizzard

Activision

(On-Site)
1 Month ago
The Walt Disney Company - Senior Planner - Strategy, Planning & Integration

The Walt Disney Company

Celebration, Florida, United States (On-Site)
3 Days ago
Maximum Games - Brand Manager

Maximum Games

Saint-Ouen-sur-Seine, Île-de-France, France (Hybrid)
2 Months ago
CloudLinux - Senior Product Marketing Manager/Go-To-Market Owner

CloudLinux

Masovian Voivodeship, Poland (Remote)
1 Week ago
Google - Analytical Lead, Large Customer Sales

Google

New York, New York, United States (On-Site)
2 Weeks ago
Google - Business Analyst, Marketing

Google

Mexico City, Mexico City, Mexico (On-Site)
1 Week ago

Get notifed when new similar jobs are uploaded

About The Company

building aggregated blockchains

New York, New York, United States (Remote)

United States (Remote)

United States (Remote)

United States (Remote)

United States (Remote)

New South Wales, Australia (Remote)

United States (Remote)

View All Jobs

Get notified when new jobs are added by Polygon Labs

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug