Licensing Manager

Location: Shanghai, China

Overview 

WildBrain CPLG is a world-leading entertainment, sport and brand licensing agency with 20 offices worldwide. Since 1972 we have been providing our partners with dedicated licensing and marketing professionals and fully integrated retail, creative & product development, legal and accounting services.   

We are looking to add to our talented team of innovators that can help us manage some of the most profitable and enduring brands in the world! We believe that our partnerships are about clarity, openness, and trust, and we are widely known for our straightforward approach. 

About the Role

WildBrain CPLG 中国正在招聘一名授权经理加入我们的团队！该职位向高级授权经理汇报，您将通过支持并加速现有客户和潜在客户（软线和/或硬线领域）的增长，根据公司目标和战略，规划、开发并实施商业策略。授权经理需具备出色的销售能力，并在工作中展现诚信、承诺和信任，积极为公司创造价值。

WildBrain CPLG, China is looking for a Licensing Manager to join our team! Reporting to Senior Licensing Manager, you will plan, develop and implement commercial strategies based on your company targets and objectives by supporting and accelerating growth with current and potential clients (softlines and/ or hardlines). Licensing Managers are expected to add value to the company by demonstrating exceptional sales abilities along with creating an environment of integrity, commitment, and trust.

Job Description

• Secure new licensees in designated categories tied to specific revenue goals and annual growth for the domestic business
• Manage day-to-day business including all aspects of category management financials including budgeting, invoicing and royalty collection, contracts (new deals, amendments, and renewals), account management and relationship building, product strategy, category and market analysis, trend forecasting, and data for retail placement
• Oversee new contract negotiations ensuring terms meet the company requirements and overall business objectives.
• Support the brand management on establishing cross-promotional retail activities to ensure strong retail distribution for your licensees.
• Work across multiple brands, building trusted relationships with our licensing partners, licensors as well as all other stakeholders.
• Drive and be part of an entrepreneurial and innovative spirit within the office. Teamwork with product development, finance, legal, and brand & retail team.
• Identify opportunities and fill gaps by product sub-category, franchise and market channel.
• Feedback on the progress and outcome of the commercial efforts and supervising contract realization.
• Work closely with content distribution and marketing teams to maximize exposure of WildBrain CPLG
   
  • 在指定品类中开发新被授权商，达成既定的营收目标并推动本地业务的年度增长。
  • 负责日常业务管理，包括品类管理的所有财务相关事项（预算、发票及版税回收）、合同管理（新签、修改及续约）、客户管理与关系维护、产品策略、品类与市场分析、趋势预测以及零售上架数据支持。
  • 负责新合同的谈判工作，确保条款符合公司要求与整体业务目标。
  • 支持品牌管理团队开展跨品类的零售联合促销活动，确保被授权产品在零售端的强势分销。
  • 负责多个品牌的授权业务，建立并维护与被授权商、品牌方及其他利益相关者之间的信任合作关系。
  • 推动并参与办公室内创业精神及创新文化的建设，与产品开发、财务、法务、品牌及零售团队紧密合作。
  • 通过细分类别、品牌系列及市场渠道，持续识别并把握市场机会，填补市场空白，并开发与 CPLG 尚未合作的新被授权商。
  • 汇报商业开发工作的进展与成果，并监督合同的落实执行情况。
  • 与内容发行及市场营销团队密切合作，最大化 WildBrain CPLG 品牌的市场曝光度。

• Significant demonstrable experience in sales and/or brand management
• Direct licensing experience at in IP industry and in a licensing agency preferred, highly desirable (open to softlines or hardlines categories).
• Experience with pitching properties, securing, and negotiating deal points and managing licensees; preferably in the character or entertainment industry
• Outstanding interpersonal and networking skills.
• A keen eye for detail, hands-on approach with a strategic vision.
• An innovative and creative manager/salesperson.
• Entrepreneurial spirit who can communicate at all levels.
• University education (is preferred).
• Good verbal and written skills in English preferred.
• Flexible team player with the ability to work collaboratively across the company
• Must be proficient in Microsoft Office programs (Outlook, Excel, PowerPoint etc.)
• Some travel may be required
• Basic knowledge of Oasis(CRM) is a plus

What We Offer 

Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful, and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive benefits, and we invest in our people and their future.  

Our Commitment  

Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required. 

About WildBrain:  a parent company of Wildbrain CPLG

At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360° IP management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands with kids and families around the world. With approximately 13,000 half-hours of filmed entertainment in our library—one of the world’s most extensive—we are home to such treasured franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Caillou, Inspector Gadget and Degrassi. WildBrain’s mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart.  

Our studios produce such award-winning series as The Snoopy Show; Snoopy in Space; Strawberry Shortcake: Berry in the Big City; Sonic Prime; Chip and Potato; Teletubbies Let's Go! and many more. Enjoyed in more than 150 countries on over 500 platforms, our content is everywhere kids and families view entertainment, including YouTube, where our network has garnered over 1 trillion minutes of watch time. Our television group owns and operates some of Canada’s most-viewed family entertainment channels. WildBrain CPLG, our leading consumer-products and location-based entertainment agency, represents our owned and partner properties in every major territory worldwide.   

WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.