Marketing Intern

This internship offers an amazing opportunity for a student to gain exposure to all areas of marketing and events within the licensing business in Shanghai. You will work closely with the marketing team, learning about character licensing (Peanuts & Teletubbies) and participating in events across China. Responsibilities include social media operations (content, campaigns, KOL/KOC screening for Weibo, WeChat, Red Book, Douyin), marketing events support, cross-stakeholder collaboration, brainstorming creative ideas, updating franchise calendars, presentation decks, and general outreach for marketing collaborations, providing valuable industry experience.

Must Have

• Based in Shanghai
• Available 3+ days/week for 3+ months
• Good command of English and Chinese
• Experience with social media channels (Little Red Book, Douyin, WeChat, Weibo)
• Proficient in MS Office (Word, Excel, PowerPoint, Outlook)
• Assist social media content and campaign operations
• Support marketing events in China
• Collaborate with multiple stakeholders
• Participate in brainstorming for brand activities
• Update franchise calendars and presentation decks
• Conduct outreach for marketing collaborations

Perks & Benefits

• Competitive family-focused benefits
• Generous RRSP matching
• Bonus time-off

Company Description

Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work.

Find a job that let’s your imagination run wild!

Join our team, part of the global organization, to make us part of your story! We are a world-leading entertainment, sport and brand licensing agency, with offices in the UK, Europe, India, the Middle East, the US and Asia. With over 45 years of experience in the licensing industry, we provide our clients with dedicated licensing and marketing professionals and fully integrated product development, legal and accounting services. We believe that collaboration is about clarity, openness and trust, and are widely known for our no-nonsense, straightforward approach. The agency’s ASPIRE division is a leader in Corporate & Lifestyle brand representation and management.

About the Role

We are offering an amazing opportunity for an internship for student to gain exposure to all areas of marketing & events in the licensing business in Shanghai. You will work closely with the marketing team. You will learn about licensing especially on Character licensing (Peanuts & Teletubbies) and participate in events in & around China, promoting our products and licensing activities. You will also involve with Marketing/Social media and Brand Management; this placement will give valuable industry experience and insight into the operations of a successful international business.

Job Description

• Social media operation:
• Assist in daily content, social campaign planning and operation of Weibo, WeChat, Red Book, Douyin
• Assist in in KOL/KOC screening, content review, implementation and follow up of social platforms such as Red Book and Douyin
• Marketing events support – assisting in planning, communication, coordination, on the ground events collaboration with partners in China.
• Collaborate and coordinate across multiple stakeholders, including working with internal approval processes for marketing functions.
• Participate in brainstorming from time to time, including providing creative ideas for brand activities, social media marketing programmes etc.
• Helping to update franchise calendars and presentation decks.
• General outreach to prospects to start new conversations on marketing and promotion collaborations.

Qualifications

• Shanghai based, interested in entertainment and IP industry, working at least 3 days a week for more than 3 months
• Able to multi-task and work in a fast-paced environment
• Must be proactive with a solution/result-oriented attitude and team player.
• Strong communication and writing skills and a good command of English & Chinese
• Passion for marketing and learning, experience with common social media channels (Little Red Book, Douyin, WeChat, Weibo).
• Proficient in MS Word, Excel, PowerPoint, Excel, Outlook

Additional Information

What We Offer

Working is more than a job — it’s the opportunity to join forces with extraordinary, insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive family-focused benefits, we invest in our people and their future with generous RRSP matching, plus bonus time-off, because you deserve it!

Our Commitment

Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! We accommodate people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required.