Lifecycle Marketing Manager

As a Lifecycle Marketing Manager at Vercel, you will design and execute multi-channel programs to guide developers and enterprise customers through their journey, from onboarding to retention and expansion. This role involves partnering with Growth, Demand Generation, Product Marketing, Data, and Customer Success to deliver personalized, impactful communications that scale globally, directly influencing customer experience, revenue, and engagement.

Must Have

• Design and execute end-to-end lifecycle campaigns across email, in-app, and other channels.
• Develop segmentation and personalization strategies for developers and enterprise stakeholders.
• Build automated workflows and conduct experimentation with A/B testing and data-driven optimizations.
• Measure and report campaign performance, identifying opportunities for improvement.
• Ensure cross-functional alignment with Sales and Customer Success priorities.
• Collaborate with design and product marketing on creative and content.
• 4+ years of experience in lifecycle, CRM, or growth marketing, ideally within SaaS, developer tools, or B2B technology.
• Proficiency with marketing automation tools (HubSpot, Iterable, Braze, Marketo) and analytics platforms (Amplitude, Segment, Looker, Mixpanel).

Perks & Benefits

• Competitive compensation package, including equity.
• Inclusive Healthcare Package.
• Mentorship and opportunities to attend events for network and skills development.
• Flexible Time Off.
• Provided gear for the role and a Work From Home budget.

About Vercel:

Vercel gives developers the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. As the team behind v0, Next.js, and AI SDK, Vercel helps customers like Ramp, Supreme, PayPal, and Under Armour build for the AI-native web. Our mission is to enable the world to ship the best products. That starts with creating a place where everyone can do their best work. Whether you're building on our platform, supporting our customers, or shaping our story: You can just ship things.

About the Role:

As a Lifecycle Marketing Manager, you’ll design and execute multi-channel programs that guide developers and enterprise customers through their journey with Vercel—from onboarding and adoption to retention and expansion. Your work will directly influence how customers experience the platform, ensuring they realize the full value of Vercel’s products. You’ll partner closely with Growth, Demand Generation, Product Marketing, Data, and Customer Success to deliver personalized, impactful lifecycle communications that scale globally. This is a high-visibility role with the opportunity to impact both revenue and customer engagement.

What You Will Do:

• End-to-end lifecycle campaigns across email, in-app, and other owned & paid channels to drive activation, adoption, and long-term retention.
• Segmentation and personalization strategies that deliver timely and relevant messages to developers and enterprise stakeholders. Develop and maintain customer journey maps to identify friction points, optimize touchpoints, and design end-to-end experiences that drive conversion, retention, and loyalty.
• Automated workflows and experimentation, building scalable programs with behavioral triggers, A/B testing, and data-driven optimizations.
• Campaign measurement and reporting, surfacing insights on performance and recommending opportunities for continuous improvement.
• Cross-functional alignment, ensuring lifecycle marketing supports Sales and Customer Success priorities and ties into Vercel’s broader GTM strategy.
• Creative and content collaboration, partnering with design and product marketing to develop messaging that resonates with both technical and business audiences

About You:

• 4+ years of experience in lifecycle, CRM, or growth marketing, ideally within SaaS, developer tools, or B2B technology.
• Proficiency with marketing automation tools (HubSpot, Iterable, Braze, Marketo) and analytics platforms (Amplitude, Segment, Looker, Mixpanel).
• Proven ability to design and scale multi-channel lifecycle campaigns that drive measurable improvements in product adoption and retention.
• Strong analytical and problem-solving skills with a track record of turning insights into actionable strategies.
• Experience collaborating cross-functionally with Product, Engineering, Design, and GTM teams.
• Excellent written and verbal communication skills, with the ability to engage both technical developers and enterprise buyers.
• A growth mindset with passion for experimentation, iteration, and scaling lifecycle programs.

Benefits:

• Competitive compensation package, including equity.
• Inclusive Healthcare Package.
• Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
• Flexible Time Off.
• We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.

Vercel is committed to fostering and empowering an inclusive community within our organization. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.

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