Manager - E-Commerce Performance Marketing

3 Months ago • All levels • Marketing

Job Summary

Job Description

Manage and strategize search campaigns across various eCommerce and quick commerce platforms such as Amazon, Flipkart, Blinkit, Zepto, and Swiggy. Allocate budgets and optimize ROI to meet campaign objectives. Oversee the complete deployment and execution of digital media campaigns on eCommerce self-serve platforms, ensuring accountability for performance. Continuously monitor and refine campaign spending, keyword bids, negative keywords, targeting, and other critical metrics to drive optimal results. Collaborate directly with clients, understanding their business needs and campaign objectives to tailor strategies that align with their goals. Exhibit strong analytical skills to assess campaign data, identify trends, and make data-driven optimizations for improved performance. Demonstrate excellent written and verbal communication skills, with the ability to present insights and recommendations effectively to cross-functional teams and stakeholders. Prepare and analyze detailed performance reports on a weekly/monthly basis, sharing key findings with relevant teams or vendors. Proven experience in leading and managing a team, with the ability to mentor and guide media experts towards achieving collective goals. Possession of Amazon Marketing Service or Flipkart Ads certification is advantageous.
Must have:
  • Manage and strategize search campaigns on eCommerce platforms.
  • Allocate budgets and optimize ROI to meet campaign objectives.
  • Oversee digital media campaign execution.
  • Monitor and refine campaign spending and metrics.
  • Collaborate with clients and tailor strategies.
Good to have:
  • Amazon Marketing Service or Flipkart Ads certification.

Job Details

Job Description: Manage and strategize search campaigns across various eCommerce and quick commerce platforms such as Amazon, Flipkart, Blinkit, Zepto, and Swiggy. Allocate budgets and optimize ROI to meet campaign objectives. Oversee the complete deployment and execution of digital media campaigns on eCommerce self-serve platforms, ensuring accountability for performance. Continuously monitor and refine campaign spending, keyword bids, negative keywords, targeting, and other critical metrics to drive optimal results. Collaborate directly with clients, understanding their business needs and campaign objectives to tailor strategies that align with their goals. Exhibit strong analytical skills to assess campaign data, identify trends, and make data-driven optimizations for improved performance. Demonstrate excellent written and verbal communication skills, with the ability to present insights and recommendations effectively to cross-functional teams and stakeholders. Prepare and analyze detailed performance reports on a weekly/monthly basis, sharing key findings with relevant teams or vendors. Proven experience in leading and managing a team, with the ability to mentor and guide media experts towards achieving collective goals. Possession of Amazon Marketing Service or Flipkart Ads certification is advantageous.

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About The Company

Marketing, Technology, Innovation and Data Come Together at AdGlobal360 for Insight-Driven Marketing and Digital Transformation. AdGlobal360 is a company that specializes in providing digital transformation services and solutions to businesses across various industries. They offer a wide range of services, including marketing automation, lead nurturing, and lead management systems. They also provide technology solutions, such as data lakes and enterprise application architecture. Their focus is on helping clients solve everyday business problems through industry-tested solutions.

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