Manager, Insights, Strategy & Analytics – Scripted Procedurals and Game Shows

Sony Pictures Television Studios (SPTS) is one of the industry’s leading content providers, producing programming worldwide across genres and platforms. As the largest independent TV studio in the industry, SPTS produces 50+ shows each year including THE BOYS, COBRA KAI, THE GOOD DOCTOR, OUTLANDER, and PLATONIC. SPTS is part of the larger Sony Pictures Television (SPT) division. SPT is a Sony Pictures Entertainment Company, a subsidiary of Tokyo-based Sony Group Corporation.

As part of the SPT Insights, Strategy, and Analytics team, this Manager will work in a consultative manner with senior executives and cross-functional teams to deliver insights that inspire creative development, content strategy, and marketing. This role will be a key member of a team that are experts on the entertainment marketplace, commissioning trends, customer needs, and audience tastes.

This Manager will elevate the voice of the consumer and provide strategic content insights that support Sony Pictures Television’s success in our unique role as an independent studio. Using secondary & syndicated data, primary research, ratings & consumption data and social listening, the Manager will support key SPT series throughout their lifecycles and will be responsible for actionable insights and strategies in support of assigned titles/genres. The Manager, Insight, Strategy & Analytics will report to the Executive Director, Insight, Strategy & Analytics – Scripted Procedurals & Game Shows

Responsibilities

Title/Brand Lead

• Embed with internal teams as the “face of research” on any research aspect of assigned titles
• Provide holistic insights that pull together primary, syndicated, social and performance data on title and synthesize into a cohesive story
• Produce and present insights deliverables on titles, including performance insight memos, social analysis/strategy, franchise insights, etc.
• Lead title research including design, fieldwork, and execution of primary research studies including, but not limited to, IP evaluation, concept explorations, pilot testing, season diagnostics, etc.
• Generate material across life-cycle of title – sales, brand partnerships, consumer products, experiences, etc.
• Manage projects both with internal stakeholders and external vendors, actively communicating on project timelines, budget, deliverables
• Coordinate with partners across Sony Pictures Entertainment and contribute to cross-functional teams with multiple stakeholders

Genre Landscape & Trends

• Leverage primary and secondary research and data sources, including performance data and social analytics, to evaluate genre landscape & content trends
• Generate strategic insights on genre and content trends to futureproof creative strategies
• Represent genre expertise internally – design a roadmap of projects and deliverables to proactively communicate genre insights as a vital, trusted resource for senior leaders
• Enhance understanding of the competitive landscape

Communication Design best-in-class deliverables that concisely and effectively communicate insights

• Clearly articulate and translate complex, data-driven insights into crisp, actionable takeaways
• Develop strategic insights and communicate those to creative teams and to senior leaders
• Present findings to key stakeholders including senior leadership, development, current programming, marketing/PR, as well as to EPs, production companies, etc.
• Liaison between US/Culver City team in all areas (e.g. TV Production Insights, Data Analytics)

Team Leadership

• Collaborate closely with team members to provide holistic insights
• Establish close, effective relationships with creative, marketing, and partners across Sony

Qualifications

• 5-7 years of experience in media and entertainment research, market intelligence, data analytics, social data analytics, and/or business strategy or consulting
• Ability to synthesize information from multiple sources and tell clear, concise stories with data
• Expert understanding of TV landscape, including linear networks, digital platforms, and emerging media platforms, as well as of the TV production business model
• Experience with Nielsen Ratings viewership measurement (NNTV, NPower, SVOD Content Ratings, Total Content Ratings), Ad Intel, and with digital (AVOD, VOD, SVOD etc.)
• Experience with social and YouTube measurement to report on social campaign performance, identify trending content and audience behaviors and familiar with tools like Talkwalker, Tubular, and TikTok analytics
• Familiarity with or fluency in managing qualitative and quantitative primary research projects
• Experience working with Creative Executives a plus
• Proficiency with analytical tools like Tableau and in Microsoft Office suite (PowerPoint, Excel, Outlook, Word)
• Strong interpersonal, consensus-building skills, with ability to communicate and achieve results across multiple stakeholders
• Confident and self-motivated; able to own projects and execute them at a high level
• Respectful, friendly, and approachable with a positive outlook and attitude
• Exceptional organization and project management skills, ability to prioritize multiple projects
• Collaborative and transparent with experience working in a matrixed, multicultural, and international organization
• Bachelor’s degree required, preferably in the fields of Marketing, Communications, Economics, Psychology, Social Sciences, Data Science, or related fields
• Passion and curiosity for film and television!