Marketing Art Lead

1 Day ago • 5 Years +

Job Summary

Job Description

As a Lead Marketing Artist at Zynga, you will play a crucial role in promoting mobile games. You'll collaborate with the marketing creative team to produce visual communications, including promotional images, motion graphics, and 2D animation edits, showcasing game features and events. You'll work with the UA team and stakeholders to meet objectives and KPIs, provide feedback on designs, and mentor junior designers. You will be a key figure in the overall design pipeline, providing feedback and insights to designers, artists, and producers on proposed designs and strategy. You'll be an advocate and collaborator, leveraging the talent and expertise of our staff to develop content that excites players to install and enjoy our games worldwide.
Must have:
  • Design high-quality visual assets for UA and marketing.
  • Stay updated with design trends and best practices.
  • Manage multiple projects simultaneously.
  • Build strong communication within the art team.
  • Work with Marketing Art Lead on creative strategy.
  • Mentor and guide junior designers.
  • 5+ years experience in a similar role.
  • Experience working with casual mobile games.
  • Expert motion graphics and animation skills.
  • Highly proficient with Photoshop, After Effects, and Illustrator.
  • Experience working on live projects.
Good to have:
  • UA/digital marketing knowledge.
  • 3D software & Unity knowledge.
  • JIRA experience.

Job Details

Level Up Your Career with Zynga!

At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.

From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™—plus many more!

Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level.

Join us and be part of the play!

As a Lead Marketing Artist, you will play a significant role in promoting Zynga mobile games. You will work closely with our marketing creative team to produce visual communications that showcase the exciting features of upcoming games, as well as live features and events of current titles. This responsibility requires an ability to execute against a broad range of tasks across all areas of the game’s portfolio, from creating promotional images & motion graphics to helping edit 2D animation.

You will also engage with our UA team and relevant stakeholders to ensure our team meets its objectives and KPI’s on a weekly, monthly and quarterly basis. You will be a key figure in the overall design pipeline, providing feedback and insights to designers, artists, and producers on proposed designs and strategy. You’ll be an advocate and collaborator, leveraging the talent and expertise of our staff to develop content that excites players to install and enjoy our games worldwide.

Requirements 

  • Support UA and marketing strategies by designing high-quality visual static and motion assets that capture attention, communicate effectively and drive audience engagement
  • Stay up to date with design trends, tools and best practices; introduce, encourage, and champion innovative ideas to the team
  • Ability to lead and work on multiple projects simultaneously to deliver on the organisations creative goals; adapt quickly to changing project priorities
  • Build strong communication within the art team to effectively deliver on the creative tasks
  • Work closely with the Marketing Art Lead to align on creative strategy to help guide ideation and production
  • Be proactive and intuitive, ensuring the team is always driving forward in an efficient and positive way
  • Mentor and guide more junior designers

What do you need from me?

  • At least 5 years experience in a similar role
  • Experience working with casual mobile games
  • Expert motion graphics and animation skills
  • Highly proficient using Photoshop, After Effects and Illustrator
  • Experience working on live projects or products 
  • UA/digital marketing knowledge is desirable but not essential
  • 3D software & Unity knowledge is desirable but not essential
  • JIRA experience desirable but not essential
  • A portfolio of recent work demonstrating your skill and breadth of experience

#LI-Hybrid

We are proud to be an equal opportunity employer, which means we are committed to creating and celebrating diverse thoughts, cultures, and backgrounds throughout our organization.  Employment with us is based on substantive ability, objective qualifications, and work ethic – not an individual’s race, creed, color, religion, sex or gender, gender identity or expression, sexual orientation, national origin or ancestry, alienage or citizenship status, physical or mental disability, pregnancy, age, genetic information, veteran status, marital status, status as a victim of domestic violence or sex offenses, reproductive health decision, or any other characteristics protected by applicable law.

As an equal opportunity employer, we are committed to providing the necessary support and accommodation to qualified individuals with disabilities, health conditions, or impairments (subject to any local qualifying requirements) to ensure their full participation in the job application or interview process. Please contact us at accommodationrequest@zynga.com to request any accommodations or for support related to your application for an open position.

Please be aware that Zynga does not conduct job interviews or make job offers over third-party messaging apps such as Telegram, WhatsApp, or others.  Zynga also does not engage in any financial exchanges during the recruitment or onboarding process, and will never ask a candidate for their personal or financial information over an app or other unofficial chat channel.  Any attempt to do so may be the result of a scamp or phishing attack, and you should not engage.  Zynga’s  in-house recruitment team will only contact individuals through their official Company email addresses (i.e., via a zynga.com, naturalmotion.com, smallgiantgames.com, themavens.com, gram.gs email domain).  

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