Marketing Artist

About Us

Exient is a leading video game developer and publisher with over 25 years of experience. Our portfolio includes a diverse range of games across mobile, PC, console, and handheld platforms, with popular titles such as Lemmings, Angry Birds Transformers, F1, Madden, FIFA, and many more.

Located in both Malta and the UK, our team consists of over forty talented individuals, representing a multicultural and hardworking group of friendly professionals.

Since our founding in 2000, we’ve had the privilege of collaborating with world-class partners like Activision, Disney, EA, Sony, Rovio, and Ubisoft, creating some truly memorable games together.

As we continue to grow, we are seeking passionate, talented, and driven individuals who are excited about the future of gaming to join our expanding team.

About the Role

We are seeking a highly creative and technically proficient Marketing Artist to join our Art team in Malta. You will play a key role in crafting compelling visuals that support our marketing, user acquisition (UA), and app store optimisation (ASO) strategies across a wide range of games on both internal and external projects.

This is a hands-on, cross-disciplinary role requiring close collaboration with cross-functional game teams including other artists, designers, producers, UA managers, community managers, and external stakeholders to produce a wide variety of high-quality marketing assets — from animated videos and app store banners to gameplay trailers and social media content.

You must be comfortable working in a fast-paced environment, eager to experiment with AI art tools, and capable of blending creative vision with performance data to create impactful campaigns.

Key Responsibilities

• Design, animate, and produce marketing assets including:
  
  • Hi-res promotional banners, game icons, key art, in-game promotions
    
  • Gameplay capture and video editing for trailers and UA ads
  • Social media content, Discord assets, and other digital touchpoints
    
• Rapidly prototype creative ideas using AI and traditional tools for testing
• Collaborate with publishing, UA, ASO, and game teams to develop and iterate on creative concepts
• Build comprehensive marketing toolkits for internal and external use
• Interpret creative performance data (CPI, ROAS, retention) to inform design direction and improve asset efficacy
• Ensure technical compliance with platform-specific ad specifications and media requirements
• Contribute ideas at early visual concept stages and adapt work across multiple visual styles
  
  

Required Skills and Experience

Creative & Technical Expertise

• Excellent proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere)
• Strong skills in Unity composition and in-game asset integration
• Solid grasp of design principles including form, colour, composition, and typography
• Experience in video editing, animation, and visual storytelling for short-form ads
• Demonstrated ability to produce visually polished and high-converting creatives
• Strong portfolio showcasing a range of illustration, motion design, and promotional assets
  
  

Performance & Marketing Awareness

• Understanding of mobile game user acquisition metrics: CPI, CTR, ROAS, LTV, retention
• Familiarity with App Store Optimization and visual design trends in mobile advertising
• Knowledge of MMPs, SKAdNetwork, and tracking implications on creative performance
• Experience crafting assets for multiple aspect ratios (9:16, 1:1, 16:9) and file formats
  
• Comfortable iterating based on data, A/B test results, and evolving campaign needs
  
  

Desirable Traits

• A curious, enthusiastic, creative, and analytical mindset
• Able to self-manage workload and thrive in an agile environment
• Excellent communication skills in English (other languages are a plus)
• Passion for video games and the gaming industry
• Willingness to adapt to different art styles and collaborate across disciplines
• Familiarity with Discord marketing, localisation principles, or UGC-style content creation is a plus

All Applicants must be based in Malta or willing to relocate