Marketing Automation Architect

Job Title: Marketing Automation Architect (m/w/d)

Location(s): Berlin (Hybrid)

About Springer Nature Group
Springer Nature opens the doors to discovery for researchers, educators, clinicians and other professionals. Every day, around the globe, our imprints, books, journals, platforms and technology solutions reach millions of people. For over 180 years our brands and imprints have been a trusted source of knowledge to these communities and today, more than ever, we see it as our responsibility to ensure that fundamental knowledge can be found, verified, understood and used by our communities – enabling them to improve outcomes, make progress, and benefit the generations that follow.
Visit group.springernature.com and follow @SpringerNature / @SpringerNatureGroup

About the Role

The Marketing Automation Architect role will strengthen our Marketing Technology and Data Team to drive efficiency, effectiveness, and overall impact of marketing campaigns. You will partner with Springer Nature Marketers to design seamless customer journeys, onboard new customers, and enhance the effectiveness of our digital marketing strategies and systems. Additionally, this position will champion the introduction of new technology and data capabilities, driving their adoption to optimize marketing impact.

Role Responsibilities:

• Collaborate cross-functionally with research, marketing, data, and strategy teams to align marketing automation initiatives with business objectives and technical capabilities.
• Serve as the subject matter expert on marketing automation platforms, ensuring optimal utilisation and seamless integration within the tech stack.
• Partner with business analysts and scrum teams to provide strategic feedback and business context.
• Support marketing teams in designing and executing automated, cross-channel customer engagement programs by defining business requirements, functional workflows, customer journeys, and process design.
• Continuously test and refine automation workflows and campaign components to enhance performance, leveraging data-driven insights for optimisation.
• Adopt an agile, test-and-learn approach to improve program effectiveness, track key performance metrics, and inform strategy.
• Train and support marketing teams in automation tools and best practices, ensuring consistency and proficiency across teams.
• Identify and resolve technical issues related to marketing automation processes and integrations.

Experience, Skills & Qualifications:

Essential

• Experience in marketing automation, campaign management, or a related role.
• Expertise in one or more marketing automation platforms, such as HubSpot, Braze, or Pardot.
• Strong analytical skills with the ability to interpret data and derive insights to oprimise marketing performance.
• Excellent project management skills, with the ability to prioritise, manage multiple initiatives, and meet deadlines.
• Strong communication and interpersonal skills, with the ability to collaborate effectively across diverse teams and bridge technical and non-technical discussions.

Desirable            

• Experience collaborating with technical, product and data teams.
• Up-to-date on the latest trends and technologies in marketing automation.
• Knowledge in the academic publishing industry or similar.
• Understanding of system data hygiene.

At Springer Nature, we value the diversity of our teams and work to build an inclusive culture, where people are treated fairly and can bring their differences to work and thrive. We empower our colleagues and value their diverse perspectives as we strive to attract, nurture and develop the very best talent. 

Springer Nature was awarded Diversity Team of the Year at the 2022 British Diversity Awards. Find out more about our DEI work here https://group.springernature.com/gp/group/taking-responsibility/diversity-equity-inclusion  

If you have any access needs related to disability, neurodivergence or a chronic condition, please contact us so we can make all necessary accommodation. 

For more information about career opportunities in Springer Nature please visit https://careers.springernature.com/ 

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