Marketing Communications Executive

1 Month ago • 1 Years + • Marketing

Job Summary

Job Description

The Marketing Communications Executive will support the creation of hotel collateral and execute partnership and heritage programs, including marketing activations for Raffles Boutique and Raffles Spa. This role provides coordination for hotel events and administrative support for the Marketing Communications department. Key responsibilities include supporting public relations campaigns by maintaining media relations and assisting with publicity outreach for food and beverage outlets. The executive will also support advertising campaigns by contributing to media plans and developing creative content, liaise with stakeholders for event coordination, and provide administrative support such as PR reporting and invoice processing.
Must have:
  • Minimum Diploma holder or equivalent.
  • Minimum 1 year of relevant experience in Marketing Communications/Public Relations.
  • Strong working knowledge of Microsoft Outlook and Office.
  • Good interpersonal skills.
  • Service-oriented with attention to detail.
  • Ability to work effectively in a team.
  • Oral fluency in English and Mandarin with excellent written English.
Good to have:
  • Experience in the hospitality industry is an advantage.
  • Basic working knowledge of Adobe software.
  • Proficiency in Adobe Photoshop is an advantage.
  • Proficiency in simple video editing is an advantage.
  • Ability to speak other languages is an advantage.
Perks:
  • 5-day Work Week.
  • Duty Meals provided.
  • Colleagues’ Discount and/or Preferential Room Rates at worldwide Accor Hotels.
  • Flexible Benefit – Dental/Optical/Vacation Expenses/Children’s Education.
  • Medical and Wellness Benefit.
  • Comprehensive Insurance Coverage.
  • Local/Overseas Career Development & Growth Opportunities.
  • Holistic Learning and Development Opportunities.

Job Details

Company Description

 

    Job Description

    The Marketing Communications Executive supports the development of all hotel collaterals as well as execute the hotel’s partnership programmes and heritage programmes, including supporting the marketing activations for Raffles Boutique and Raffles Spa. This role also serves to provide coordination support for hotel events as well as facilitate administration matters for the Marketing Communications department.

    Observes and adheres to the Values of Accor, i.e. Guest Passion, Respect, Innovation, Trust, Sustainable Performance and Spirit of Conquest.

    Primary Responsibilities

    Supports Public Relation Campaigns 

    • Supports Assistant Director of Marketing Communications in maintaining good relations with global, regional and local media.
    • Supports publicity outreach programme to support Food and Beverage outlets and their promotions as well as festive offers.  
    • Supports publicity plan for Food and Beverage venues, including seasonal promotions, key launches and media engagement activities.
    • Supports media hosting opportunities for selected Food and Beverage venues to drive continued awareness.

    Supports Advertising Campaigns

    • Supports media plan for rooms, weddings, retail arcade, spa and selected Food and Beverage venues in accordance with the hotel’s goals and objectives.
    • Supports the development of creative artworks and text copy for rooms, weddings, retail arcade, spa and selected Food and Beverage venues, ensuring adherence to brand guidelines.

    Supports Collateral Development

    • Works closely with the team to develop collaterals to support hotel goals. 
    • Supports and coordinates photoshoots for hotel.

    Supports Event Management Coordination And Execution

    • Liaises with internal stakeholders and external vendors to co-ordinate and support Hotel including events and promotions.

    Provision Of Administrative Support

    • Co-ordinates PR reporting for all media coverage received for hotel
    • Processes quotations and invoices for the department.
    • Facilitates hotel sponsorships and gift voucher requisition. 
    • Provides general administrative support for the team.  

    Qualifications

    Candidate Profile

    Knowledge and Experience

    • Minimum Diploma holder or above / equivalent.
    • Minimum of 1 year of relevant experience in Marketing Communications / Public Relations.  Experience in hospitality industry an advantage. 
    • Strong working knowledge of Microsoft Outlook and Microsoft Office.
    • Basic working knowledge of Adobe software. Proficiency in Adobe Photoshop an advantage. Proficiency in simple video editing an advantage.
    • Oral fluency in English and Mandarin with written excellence in English. Ability to speak other language and/or basic understanding of other languages an advantage.

    Competencies

    • Good interpersonal skills with ability to communicate with all levels of employees.
    • Service oriented with an eye for details.
    • Ability to work effectively and contribute in a team.
    • Good presentation and influencing skills.
    • Multicultural awareness and able to work with people from diverse cultures.
    • Flexible and able to embrace and respond to change effectively.
    • Ability to work independently and has good initiative under dynamic environment.
    • Self-motivated and energetic.
    • High integrity and able to keep confidentiality.
    • Sense of urgency.
    • Ability to set priorities for assigned projects.

    Additional Information

    Benefits of Joining Raffles Hotel Singapore

    • 5-day Work Week.
    • Duty Meals are provided.
    • Colleagues’ Discount and/or Preferential Room Rates at worldwide Accor Hotels.
    • Flexible Benefit – Dental/Optical/Vacation Expenses/Children’s Education.
    • Medical and Wellness Benefit.
    • Comprehensive Insurance Coverage.
    • Local/Overseas Career Development & Growth Opportunities.
    • Holistic Learning and Development Opportunities.

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