Marketing & Communications Manager

5 Days ago • 5 Years + • Marketing

Job Summary

Job Description

Accor is seeking a dynamic and innovative Marketing & Communications Manager to join their team in AlUla, Saudi Arabia. The role involves developing and executing comprehensive marketing strategies to enhance brand awareness, engagement, and growth in a culturally rich destination. Responsibilities include creating and implementing multi-channel marketing campaigns, managing brand identity, overseeing public relations, developing content, analyzing market trends, managing digital presence, building stakeholder relationships, monitoring performance, mentoring a marketing team, and managing budgets.
Must have:
  • Bachelor's degree in Marketing, Communications, or related field
  • Minimum 5 years of marketing and communications experience
  • Proven track record of successful marketing strategies
  • Strong understanding of digital marketing channels
  • Excellent analytical and communication skills
  • Proficiency in marketing analytics and CMS
  • Leadership and project management skills
  • Adaptability and cultural sensitivity
Good to have:
  • Advanced degree
  • Experience in hospitality or tourism
  • Arabic language skills
  • Experience in destination marketing
  • Experience with Opera or related systems
Perks:
  • Experience is an asset
  • Prior experience working with Opera or a related system
  • Strong interpersonal and problem solving abilities
  • Fluency in English, additional languages are a plus

Job Details

Company Description

"Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/
Do what you love, care for the world, dare to challenge the status quo! #BELIMITLESS"

Job Description

We are seeking a dynamic and innovative Marketing & Communications Manager to join our team in AlUla, Saudi Arabia. As a key member of our organization, you will be responsible for developing and executing comprehensive marketing strategies that drive brand awareness, engagement, and growth in this unique and culturally rich destination.

  • Develop and implement strategic marketing plans aligned with organizational goals and objectives
  • Lead the creation and execution of multi-channel marketing campaigns across digital and traditional platforms
  • Manage the company's brand identity and ensure consistent messaging across all communication channels
  • Oversee public relations efforts, including media relations, press releases, and crisis communications
  • Collaborate with cross-functional teams to develop compelling content for various marketing initiatives
  • Analyze market trends, consumer behavior, and competitor activities to inform marketing strategies
  • Manage and optimize the company's digital presence, including website, social media, and online advertising
  • Develop and maintain relationships with key stakeholders, partners, and influencers in the region
  • Monitor and report on marketing performance metrics, providing insights and recommendations for improvement
  • Lead and mentor a team of marketing professionals, fostering a culture of creativity and innovation
  • Manage marketing budgets and resources effectively to maximize ROI

Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or a related field; advanced degree preferred
  • Minimum of 5 years of experience in marketing and communications, preferably in the hospitality or tourism industry
  • Proven track record of developing and executing successful marketing strategies and campaigns
  • Strong understanding of digital marketing channels, including social media, SEO/SEM, and content marketing
  • Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies
  • Proficiency in marketing analytics tools and content management systems (CMS)
  • Outstanding written and verbal communication skills in English; Arabic language skills are a plus
  • Demonstrated leadership abilities with experience managing and mentoring teams
  • Strong project management skills with the ability to multitask and meet deadlines in a fast-paced environment
  • Adaptability and cultural sensitivity, with the ability to work effectively in a diverse, international setting
  • Innovative mindset with a passion for staying current with marketing trends and technologies
  • Experience in destination marketing or promoting cultural attractions is highly desirable

Additional Information

experience is an asset
Prior experience working with Opera or a related system
Strong interpersonal and problem solving abilities
Fluency in English, additional languages are a plus

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