Marketing Data Specialist
9 Months ago • Upto 2 Years • ₹6,00,000 LPA - ₹8,00,000 LPA
Marketing
Job Description
The Marketing Data Specialist at ZAZZ will assist with data enrichment, acquisition, standardization, and segmentation. Responsibilities include managing lead and contact creation workflows across CRMs (Salesforce, etc.) and lead generation platforms (Apollo, Hubspot, Zoominfo, etc.), optimizing lead creation and conversion processes, ensuring data compliance, supporting data governance policies, overseeing lead generation programs (automating where possible), and collaborating with marketing, sales, and customer success teams on data-driven initiatives and reporting. The ideal candidate will have 1-2 years of experience in data management, marketing operations, or a related field, strong attention to detail, and the ability to work independently and collaboratively.
Must Have:
- Data management experience
- CRM & data tool familiarity
- Data standardization & segmentation
- Lead creation & workflow management
- Data compliance & governance
- Collaboration & communication
- Assist with data enrichment, acquisition, standardization, and segmentation efforts.
- Aid in the management of lead and contact creation and routing workflows, ensuring data flows smoothly between different CRMs and lead generation platforms
- Ensure lead creation and conversion processes across Sales and Marketing are optimized and adhere to internal and external data health and compliance requirements.
- Support Growth Marketing Analyst in implementing data governance policies and practices.
- Oversee intake, perform related actions, and ensure positive outcomes of lead generation programs with goal to automate process where appropriate.
- Collaborate with marketing, sales, and customer success teams to support data-driven initiatives and reporting.
Requirements
- 1-2 years of experience in data management, marketing operations, sales operations, or customer success operations
- Familiarity with CRM systems (e.g., Salesforce) and data management tools like Apollo, Hubspot, Zoominfo etc.
- Strong attention to detail.
- Ability to work independently and collaboratively with a global team.
- Analytical mindset adept at problem finding and problem solving
- Able to work flexible hours as required by business priorities
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