Marketing Director, B2C

Responsibilities

• Campaign Planning & Execution: Lead the strategy, planning, and execution of marketing campaigns, ensuring alignment with business objectives and partner goals.
• Campaign Reporting & Analytics: Track and report campaign performance, user engagement, and ROI, leveraging data-driven insights to optimize future marketing efforts.
• Brand/Awareness Marketing Activation: Driving awareness and engagement with channels such as influencers, on-ground events, communities, social media, and out-of-home media, working closely with counterparts in B2C Marketing and Digital Marketing teams.
• Conversion Marketing Activation: Driving conversion and retention with channels such as paid search, paid social, video, and affiliates.
• Budget Planning & Management: Forecast and manage budget inputs and outputs regularly and in close collaboration with the Marketing and Finance Teams.
• Identifying Strategic Opportunities: Determine opportunities to grow existing and new partners in close coordination with the Commercial Team. 
• Marketing Partnerships: Work with payment channel, distribution, and brand partners to unlock localized, incremental reach for our publisher partners. This involves close collaboration with counterparts in B2C Marketing and Commercial Teams.
• Sales Enablement Material Development: Develop and refine content that demonstrate the value-added service of B2C marketing vis-a-vis Coda’s products, including but not limited to pitch decks, case studies, and one-pager summaries. This involves close collaboration with Product Marketing, B2B Marketing, and Commercial Teams.
• Cross-functional Collaboration: Work closely with B2C Marketing, Digital Marketing, Brand Design, Product Marketing, and Commercial Teams to ensure strategic alignment and seamless execution.

Requirements

• Bachelor's degree in marketing, business, or a related field. 
• At least 8 years of experience in B2C and/or Growth Marketing.
• Experience managing direct reports and working collaboratively across functions and teams
• Proven track record of project managing and executing multi-channel marketing campaigns
• Strong understanding of B2C marketing principles and strategies, specifically on GTM strategy, integrated marketing communications, and growth/performance marketing
• Knowledge of gaming, payments, digital entertainment, and content distribution/monetization verticals is a plus
• Excellent written and verbal communication skills, with the ability to effectively articulate complex ideas and strategies.
• Strong analytical and problem-solving skills, with experience in data-driven decision making.
• Ability to thrive in a fast-paced, dynamic environment, managing multiple projects simultaneously and meeting deadlines.