Marketing Director, B2C
Job Summary
Job Description
Coda is seeking a motivated Marketing Director, B2C to drive go-to-market activities and increase revenue from partners and prospects. This role involves activating marketing channels, designing value propositions, and cultivating marketing partnerships. The ideal candidate will have experience in gaming, payments, digital entertainment, and content distribution/monetization. Responsibilities include leading campaign planning and execution, tracking performance, activating brand/awareness marketing, driving conversion marketing, managing budgets, identifying strategic opportunities, developing sales enablement materials, and collaborating cross-functionally with teams like Digital Marketing, Product Marketing, and Commercial. The goal is to maximize partner content distribution and monetization across e-commerce surfaces such as Codashop and custom webstores.
Must have:
- Lead marketing campaign strategy and execution.
- Track and report on campaign performance and ROI.
- Activate brand awareness and conversion marketing channels.
- Manage marketing budgets effectively.
- Identify opportunities for partner growth.
- Develop sales enablement materials.
- Collaborate with cross-functional teams.
- Bachelor's degree in marketing or business.
- 8+ years in B2C or Growth Marketing.
- Experience managing direct reports.
- Proven multi-channel campaign execution.
- Strong B2C marketing principles knowledge.
- Excellent communication and analytical skills.
- Ability to work in a fast-paced environment.
Good to have:
- Knowledge of gaming, payments, digital entertainment, content distribution/monetization.
Perks:
- Wellness Boost for physical and mental well-being.
- Flexible benefits plan.
- Growth opportunities with clear progression paths.
- Skill development through training resources.
- Paid Volunteer Time Off.
- Paid Family Care Leave.
6 skills required
Job Details
What We Do
Coda delivers commerce solutions that accelerate global growth for our partners. With over a decade of experience, we’re trusted by 300+ publishers—including Activision, Bigo, Electronic Arts, Moonton, and Riot Games—to grow their revenue and audiences worldwide.
Our suite of solutions includes Custom Commerce, a fully customizable web store; Codapay, enabling seamless direct payments through API integration on publishers’ websites; Codashop, the go-to marketplace for millions of gamers to purchase in-game content; and Distribution, extending Codashop content through our network of trusted commerce partners.
Headquartered in Singapore with a team of 400+ Codans, Coda has been recognized as an industry leader, named an APAC High Growth Company (2023) by Financial Times, one of Granite Asia’s NextGenTech 30 (2024), a payments leader on Fortune’s Fintech Innovation Asia list (2024), and listed among The Straits Times Fastest Growing Fintechs (2024).
Job Summary
Coda is looking for a highly motivated and results-driven Marketing Director, B2C. You will be responsible for go-to-market activities that help drive incremental revenue from partners and prospects through activating marketing channels, designing value propositions, and cultivating marketing partnerships. The B2C Marketing Team’s goal is to maximize how our partners distribute and monetize their content across all relevant e-commerce surfaces.
This role would benefit from experience and/or understanding of gaming, payments, digital entertainment, and content distribution/monetization from both business and consumer lenses. The role reports to the Senior Marketing Director, B2B & B2C and will be a key strategic collaborator of the Digital Marketing, Product Marketing, Brand Design, Data, and Commercial Teams.
Objectives
Drive incremental revenue from partners and prospects
Develop, execute, and optimize marketing plans for various campaigns: from in-game events, game launches, to seasonal campaigns.
1. e-Commerce surfaces include Codashop, webstores we build and manage through Coda Custom Commerce, other webstores we provide content to via our Coda Distribution network, and other webstores we provide alternative payment methods for through Codapay.
2. Marketing channels span across earned, owned, and paid media covering awareness, engagement, and conversion objectives.
3. Value propositions include mechanics such as bonuses, discounts, cashback, exclusive SKUs, online and offline giveaways, etc.
4. Marketing partnerships involve working with payment channel partners, distribution partners, and brand partners for localized, incremental reach.
Commercialize B2C Marketing Services
Develop and refine sales enablement materials that demonstrate the value-added service of B2C marketing vis-a-vis Coda’s products, including but not limited to pitch decks, case studies, and one-pager summaries.
Responsibilities
- Campaign Planning & Execution: Lead the strategy, planning, and execution of marketing campaigns, ensuring alignment with business objectives and partner goals.
- Campaign Reporting & Analytics: Track and report campaign performance, user engagement, and ROI, leveraging data-driven insights to optimize future marketing efforts.
- Brand/Awareness Marketing Activation: Driving awareness and engagement with channels such as influencers, on-ground events, communities, social media, and out-of-home media, working closely with counterparts in B2C Marketing and Digital Marketing teams.
- Conversion Marketing Activation: Driving conversion and retention with channels such as paid search, paid social, video, and affiliates.
- Budget Planning & Management: Forecast and manage budget inputs and outputs regularly and in close collaboration with the Marketing and Finance Teams.
- Identifying Strategic Opportunities: Determine opportunities to grow existing and new partners in close coordination with the Commercial Team.
- Marketing Partnerships: Work with payment channel, distribution, and brand partners to unlock localized, incremental reach for our publisher partners. This involves close collaboration with counterparts in B2C Marketing and Commercial Teams.
- Sales Enablement Material Development: Develop and refine content that demonstrate the value-added service of B2C marketing vis-a-vis Coda’s products, including but not limited to pitch decks, case studies, and one-pager summaries. This involves close collaboration with Product Marketing, B2B Marketing, and Commercial Teams.
- Cross-functional Collaboration: Work closely with B2C Marketing, Digital Marketing, Brand Design, Product Marketing, and Commercial Teams to ensure strategic alignment and seamless execution.
Requirements
- Bachelor's degree in marketing, business, or a related field.
- At least 8 years of experience in B2C and/or Growth Marketing.
- Experience managing direct reports and working collaboratively across functions and teams
- Proven track record of project managing and executing multi-channel marketing campaigns
- Strong understanding of B2C marketing principles and strategies, specifically on GTM strategy, integrated marketing communications, and growth/performance marketing
- Knowledge of gaming, payments, digital entertainment, and content distribution/monetization verticals is a plus
- Excellent written and verbal communication skills, with the ability to effectively articulate complex ideas and strategies.
- Strong analytical and problem-solving skills, with experience in data-driven decision making.
- Ability to thrive in a fast-paced, dynamic environment, managing multiple projects simultaneously and meeting deadlines.
Working at Coda
With Codans spread across over 20 countries worldwide, our fast-paced, challenging, and highly collaborative environment breaks down time zones and cultural barriers, empowering you to chase innovative ideas, contribute to Coda’s growth, and make a lasting impact.
If you have a passion for pushing boundaries and thrive on continuous improvement through experimentation, we would love to hear from you!
Our Perks*
Wellness Boost: Stay healthy with resources for physical and mental well-being with our flexible benefits and Employee Well-being Program - because you matter!
Customized Benefits: Tailor your benefits with our flexible plan.
Growth Opportunities: Unlock your potential through clear progression paths.
Skill Development: Access training resources to fuel your personal and professional growth.
Volunteer Time Off: Enjoy paid time off to make a difference in the world through volunteering.
Family Support: Take advantage of paid Family Care Leave to bond with your family, while our selected Flexible Benefits also cater to your family's needs.
Benefits are reviewed and updated on a yearly basis
We are proud to be an equal opportunity employer, embracing the unique qualities of every individual, regardless of gender, race, age, religion, disability, or other local protected classes. Our goal is to foster an inclusive environment where everyone feels welcome and valued.
Due to the large number of exceptional applications we receive, we can only reach out to shortlisted candidates. If you don't hear from us, rest assured there may be another opportunity at Coda that aligns better with your unique abilities. Remember to check our Careers Page for more exciting job openings!
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