Marketing Executive

Role: Marketing Executive

Location: Kuala Lumpur, Malaysia

Job type: Full time, Permanent – Hybrid

This position offers a hybrid work model, allowing flexibility between working from home and our office.

Typically, employees are expected to work 2-3 days in the office per week.

Why QS?

At QS, we believe that work should empower you. That’s why we foster a flexible working environment that encourages every employee to own their career whilst flourishing personally and professionally. Our company values underpin everything we do – we collaborate, respect and support each other.

It’s our mission to empower motivated people around the world to fulfil their potential through higher education, ensuring that everyone has access to opportunities that change lives.

Our diversity makes us stronger. By sharing our experiences, we learn from one another and achieve more together, driving progress across the sector.

At QS, you’ll be responsible for implementing real change in the international higher education landscape. You’ll take on meaningful challenges that see a positive impact across the business and the wider sector.

We’re confident you’ll feel right at home here. QS was named as one of Newsweek’s Top 100 Most Loved Workplaces® in the UK (October 2023), recognising the respect, trust and appreciation that drive our culture every day. And as a gold-accredited Investors in People organisation – putting us among the top 28% of workplaces globally – it’s official: QS is a place where everyone can thrive.

As a Online Marketing Executive, this is what you’ll be doing:

We are seeking to recruit an outstanding Marketing Executive to help deliver our institutional facing (B2B) marketing strategy and to support the acquisition of leads for our sales teams.

You will manage the operations for digital events (webinars).  This will include working with Sales, Marketing and colleagues across our global business to deliver to an agreed plan.  You will be responsible for following and adding value to an agreed checklist and will manage the end-to-end delivery of webinars including uploading content on the webpages and assisting with event logistics and management.    

You will also support the delivery of marketing campaigns and projects. This will include social posts, updating web pages, building and sending marketing emails, and creating reports.

The ideal candidate will have knowledge and experience of best practice in a marketing setting and experience in events and or marketing. As a highly organised individual, the candidate will have excellent communications skills and be deadline driven. We’re looking for someone who is a quick learner, loves solving problems, and would thrive in a busy global team. 

Support and training will be given to ensure success but a can do attitude, willingness to learn and a digital first approach are critical. 

Role responsibilities

• Support the delivery of B2B student recruitment campaigns in collaboration with wider institutional marketing team, content, creative and key stakeholders. Key marketing channels include email, website, webinar, social and digital.
• Brief marketing tasks into the service teams, e.g. creative and content. Give clear direction and deadlines, provide constructive feedback to ensure the delivery meets the brief and achieves the objective.
• Review, refine, maintain and manage processes that support the team and wider business
• Plan and deliver engaging webinars in collaboration with the marketing lead, panellists and the sales team.
• Manage the webinar calendar and oversee technical setup and execution.
• Handle webinar follow-up actions, including distributing recordings and gathering feedback.
• Maintain and update web pages and forms, and build bespoke landing pages.
• Draft social media posts to support campaign delivery.
• Create and send targeted email marketing campaigns, including building and managing audience lists.
• Use tracked links to support campaign evaluation and generate reports on marketing campaign performance.
• Conduct market research to inform marketing campaigns and understand competitors.
• Collaborate with other marketing team members to coordinate efforts and share insights.

Key skills and experience

• Undergraduate degree or equivalent.
• Experience in a marketing role. B2B or B2C general marketing.
• Experience of delivering webinars or digital events.
• Process driven with digital and or data skills.
• Strong project management and organisational skills.
• Be a forward thinker - be able to pre-empt challenges and have a problem-solving approach.
• Fast learner with a digital first approach.
• Have excellent peer-to-peer communication skills, doing so with an authenticity that builds trust and confidence.
• Knowledge and/or experience of marketing automation.
• Some knowledge and/or experience of the higher education marketing space is desirable but not essential.
• Some knowledge and/or experience of HubSpot functions, features, and reporting capabilities   
• Experience with WordPress, Zoom or similar platforms

Please note, if you don't meet all the criteria but believe you have the skills and passion to thrive in this role, we encourage you to apply.

So, who are we and what do we do?

QS is the world leader in higher education services, analytics, insights and intelligence. From consultancy to student mobility, academic partnerships to branding solutions, our services power both institutional and individual success.

We’re behind the world’s most widely read university rankings (Meltwater 2023). Our QS World University Rankings® reach hundreds of millions, shaping decisions and guiding futures.

Since launching in 1990, our impact and influence have only grown. Today, we work with more than 2,000 of the world’s leading higher education institutions, over 12,000 employers, and governments seeking change and socioeconomic development through higher education.

Join QS and you’ll join an 800-strong community of problem-solvers, creators, collaborators and change-makers based in 40+ countries and 11 international offices, including Australia, Malaysia, India, Romania, Singapore, France, Germany, the USA and our headquarters in London.

With every talented new hire, business acquisition and bold initiative, we’re strengthening our reach and delivering even greater value to institutions and learners worldwide. Are you ready to shape the future of higher education?

We take investing in our people very seriously.

As standard you will have:

• Competitive base salary
• Access to an annual bonus scheme (for qualifying roles only)
• 20 days annual leave, plus public holidays
• Generous maternity and paternity leave
• Access to an Employee Assistance Programme (EAP) and MiCare health
• A vibrant social environment and multicultural and multinational culture

But that’s not all. Outside of these standard benefits we also offer resources to allow professional growth and wellness initiatives to nurture a healthy mindset:

• Free subscription to the Calm App – the #1 app for sleep, meditation, and relaxation 
• A focus on welfare which is led by our global wellness team, with mental health first aiders globally
• Access to a variety of diversity and inclusion initiatives and groups
• Strong recognition and reward programs – including a peer-to-peer recognition platform, quarterly and annual QS Applaud Awards, Connect with your Career annual PD event
• Support for volunteering and study leave 
• Free subscription to LinkedIn learning – with over 5000 courses and programmes at your fingertips
• Options to join our outstanding global Mentorship programme    
• Brand new breakout and relaxing spaces in office
  

Like what you’ve heard? Great, apply now!

As a candidate, we know the application and interview process can be daunting and so it’s important that you have a great experience with us. Our dedicated Talent Team will work hard to ensure you are fully informed at all stages and you are really excited by this opportunity to do meaningful work in the education space.

Equal opportunities

QS Quacquarelli Symonds is proud to be a fair and equal organisation where everyone has the same opportunity to achieve their full potential, irrespective of their background or personal attributes. We celebrate our diversity and believe through sharing our experiences we can learn from one another, be stronger together, and enable our business to thrive. 

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