Marketing Executive - OneGrab

Company Description

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Job Description

Get to Know the Team

The OneGrab Marketing team under IMC drives impactful campaigns to strengthen Grab's brand love and deliver the "GrabForGood" message. If you're passionate about strategic marketing and creating meaningful brand experiences, join us!

Get to Know the Role

You will look after OneGrab projects, focusing on designing and implementing campaigns that strengthen Grab's brand love among the public. Reporting directly to the OneGrab Marketing Manager under the IMC (Integrated Marketing Communications) team. With Grab, you will need to execute while navigating through the chaos and taking hands-on actions promptly. You need to demonstrate analytical skill and share project ROI to key stakeholders. You able to excel even with limited information and maintain effective stakeholder management. You will be based 5 days onsite at Grab's office.

The Critical Tasks You Will Perform

• You will manage the end-to-end design and execution of strategic campaigns, including concept ideation, media and go-to-market strategy, and creating campaigns that resonate with the public.
• You will react fast to mid-campaign performance, using public sentiment analysis to adjust activities for relevance and improvement.
• You will develop brand marketing campaigns and activities to ensure brand presence, insightful communications, and relevance to deliver the "GrabForGood" message.
• You will work with stakeholders and supporting functions (internal and external) to deliver high-quality work for creative, PR, social media, media buying, events for Grab

Qualifications

What Essential Skills You Will Need

• You have a bachelor's degree in Marketing, Business Administration, Economics, Advertising, Communications, or related fields
• You have 1+ years of experience. Preferably with a background in An agency, Consulting or FMCG with expertise in branding, online, or performance marketing
• You can create impactful campaigns and develop wow and memorable marketing ideas strategically and creatively
• You are focused on achieving objectives and work collaboratively, with experience engaging with stakeholders to meet targets.

Additional Information

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
• Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For at Grab

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.