Marketing Manager

Title: Marketing Manager

Location: Bogota, Colombia

Role Overview 

This is an opportunity to work with the leading Programmatic Media Partner. You will join a global company with a global culture to match. We live and breathe our MiQ values in order to help businesses win and support our employees' professional and personal development.

The Marketing Manager is responsible for working with the VP Marketing Latin America to support in building brand awareness and reputation for MiQ and our product solutions, provide a steady flow of sales leads and deliver great client experiences across multiple marketing channels with tangible ROI. The Marketing Manager will work cross-functionally with marketing, design, research & insight, product, sales and client services to deliver brilliant, results driven marketing programs and initiatives for Colombia or Mexico.

JOB RESPONSIBILITIES

Your main responsibilities will include:

• Manage, enhance and develop content for MiQ initiatives such as MiQ Unlocked, an education initiative
• Plan and execute global proprietary or sponsorship marketing events
• Manage the development and execution of global marketing plans, campaigns, events and initiatives
• Manage and execute marketing campaigns through relevant channels to ensure the highest client engagement levels
• Develop and maintain strong cross-functional stakeholder relationships across multiple levels; coordinate timely feedback and approvals
• Communicate marketing plans to relevant stakeholders to ensure coordination across channels
• Work closely with the research and insight team and in-house copywriter to create high-impact research and content to support Global campaigns and messaging
• Work closely with the Marketing Operations and automation Manager to deliver a monthly ROI report for all global marketing activity
• Plan digital marketing campaigns across web, email, social media and display advertising
• Help maintain the corporate website
• Collaborate with internal teams to create website landing pages and optimize user experience
• Ideate and manage the development of email and direct mail collaborating with the design team and in-house copywriter
• Maintain MiQ social media presence across all digital channels and work with local marketing teams on planning relevant and timely execution
• Identify trends and insights for display advertising campaigns, and optimize spend and performance based on the insights
• Measure and report on the performance of all digital marketing campaigns, working closely with the Marketing Automation and Operations Manager

REQUIRED EXPERIENCE

• Strong understanding of digital marketing and the role of all marketing channels in driving brand and sales
• Experience working with multiple stakeholders and a solid understanding of sales and client engagement
• A high proficiency with PowerPoint and Excel
• Creative problem solver that can bring new approaches and tactics to the table
• Extremely detail oriented, collaborative and deadline driven
• Ability to work well both independently with a high degree of autonomy and as part of a team in a global, diverse group
• Ability to work in a fast-paced, ever-evolving environment
• Strong integrated marketing understanding and proven ability in executing marketing plans and schedules across all channels (including PR, Events, DM, Email, Social, Digital, Content, Awards etc.)
• Digital marketing and programmatic experience essential
• Experience with marketing tools and platforms including marketing automation software, social media management tools, CRMs, project management tools etc.
• Graphic design skills would be a bonus

 REQUIRED SKILLS

• Minimum 5 years experience in marketing roles
• BA or BS in marketing or related field (an emphasis in marketing, business, digital marketing, or communication is preferred)
• A high proficiency with Microsoft packages
• Strong understanding of digital marketing and how it can be used to support and develop a brand
• Creative problem solver that can bring new approaches and tactics to the table
• Extremely detail oriented, collaborative and deadline driven
• Ability to work well both independently with a high degree of autonomy and as part of a team in a global, diverse group
• Ability to work in a fast-paced, ever-evolving environment
• Strategy development experience required
• Mobile/Technology/Startup experience a plus
• Programmatic experience a MUST

What’s in it for you 
MiQ is incredibly proud to foster a welcoming culture. We do everything possible to make sure everyone feels valued for what they bring. With global teams committed to diversity, equity, and inclusion, we’re always moving towards becoming an even better place to work. 

Values:

Our values are so much more than statements. They unite MiQers in every corner of the world. They shape the way we work and the decisions we make. And they inspire us to stay true to ourselves and to aim for better. Our values are there to be embraced by everyone, so that we naturally live and breathe them. Just like inclusivity, our values flow through everything we do - no matter how big or small.

• We do what we love - Passion 
• We figure it out - Determination 
• We anticipate the unexpected - Agility 
• We always unite - Unite
• We dare to be unconventional - Courage  

Benefits: 

Every region and office has specific perks and benefits, but every person joining MiQ can expect:

• A hybrid work environment 
• New hire orientation with job specific onboarding and training  
• Internal and global mobility opportunities 
• Competitive healthcare benefits  
• Bonus and performance incentives 
• Generous annual PTO, paid parental leave, with two additional paid days to acknowledge holidays, cultural events, or inclusion initiatives 
• Employee resource groups designed to connect people across all MiQ regions, drive action, and support our communities

MiQ Pay Philosophy

For individuals assigned and/or hired to work in Colombia, MiQ is required by law to include a reasonable estimate of the compensation range for this role. This compensation range is specific to Colombia and takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At MiQ, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current compensation range for this position is $143,000,000- $183,500,000 Colombian Pesos. This range may vary for positions outside of Colombia as it has not been adjusted for the applicable geographic differential associated with the location where the position may be filled and does not take into account our bonus and commission structures.

Regardless of location, candidates can expect during the first few conversations with MiQ’s Talent team and Hiring Managers to share any approved budget and details on our competitive bonus and commission packages. Please take a moment to view the MiQ I.D.E.A. Report to learn more about our approach to creating equitable compensation for our people.

Apply today

Equal Opportunity Employer 

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