Marketing Manager
Job Summary
Job Description
As a Listings Marketing Manager at OKX, you will lead marketing efforts for newly listed tokens. You will develop and execute marketing strategies to promote token listings, ensuring alignment with company goals and resonating with a global audience. Key responsibilities include developing and implementing comprehensive marketing campaigns, collaborating with internal teams, managing relationships with token projects, leveraging data analytics to optimize campaigns, and ensuring compliance with regulatory standards. This role requires strong expertise in the cryptocurrency space and excellent communication skills to engage both internal and external stakeholders.
Must have:
- Bachelor's degree in Marketing or related field
- Prior experience in marketing, crypto or fintech sectors
- Track record of successful digital marketing campaigns in crypto
- Strong project management skills
- Familiarity with cryptocurrency exchanges and blockchain trends
Good to have:
- Fluency in Mandarin is a plus
Perks:
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
4 skills required
Job Details
OKX will be prioritising applicants who have a current right to work in Singapore, and do not require OKX's sponsorship of a visa.
Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
About the Opportunity
As a Listings Marketing Manager at OKX, you will lead the marketing efforts for newly listed tokens. You will develop and execute marketing strategies to promote token listings, ensuring alignment with the company’s overall goals and resonating with a global audience. This role requires strong expertise in the cryptocurrency space and excellent communication skills to engage both internal and external stakeholders.
What You’ll Be Doing
- Develop and implement comprehensive marketing campaigns for newly listed tokens.
- Collaborate with internal teams (e.g., research, legal, and business development) to ensure cohesive token listing strategies.
- Manage relationships with token projects to coordinate co-marketing activities and community engagement.
- Leverage data analytics to monitor campaign performance, optimize strategies, and report results to senior management.
- Ensure that all marketing materials comply with regulatory and compliance standards.
What We Look For In You
- Bachelor's degree in Marketing, Business, or a related field.
- Prior experience in marketing, with a focus on blockchain, cryptocurrency, or fintech sectors.
- Proven track record of managing successful digital marketing campaigns in crypto space.
- Strong project management skills, capable of handling multiple priorities under tight deadlines.
- Familiarity with cryptocurrency exchanges, tokenomics, and blockchain trends.
Nice to Haves
- Fluency in Mandarin is a plus to liaise with external and internal stakeholders as required.
Perks & Benefits
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
- More that we love to tell you along the process!
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About The Company
OKX is a world-leading digital asset exchange, providing advanced financial services to traders worldwide leveraging blockchain technology. Our platform offers spot & derivatives trading helping traders optimize their strategy. It provides a safe, reliable and stable environment for digital assets trading via web interface and mobile app by adopting GSLB, and distributed server clusters. We believe blockchain technology will eliminate barriers to transactions, increase the efficiency of transactions across society, and eventually have a significant impact on the global economy. We strive to achieve something that changes the world and never stop to innovate and improve on our customer experience.
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