Marketing Manager

2 Months ago • 2-5 Years • Marketing

Job Summary

Job Description

As Pragma's Marketing Manager, you'll drive awareness and adoption for their backend game engine and professional services. You'll develop and execute marketing strategies, manage the marketing funnel, create campaigns across various channels (blog, email, social media, Discord), conduct competitive research, and translate technical features into clear marketing messages. You'll collaborate with product, sales, and developer relations teams, plan and execute presence at industry events (GDC, Gamescom), manage PR, and co-marketing relationships. The role requires strong understanding of the gaming industry and experience marketing to game developers and publishers.
Must have:
  • 2-5 years B2B marketing experience (gaming preferred)
  • Develop and execute marketing campaigns
  • Understand gaming industry & target audiences
  • Translate technical solutions into marketing messages
  • Collaborate with cross-functional teams
Good to have:
  • Experience with HubSpot, Web CMSs, social media, Discord, Canva
Perks:
  • Remote-first work environment
  • Competitive pay
  • 100% employer-paid medical, dental, vision (primary)
  • 401(k) with company match
  • Flexible vacation
  • Paid parental and family care leaves
  • Long/short-term disability

Job Details

About Pragma

Pragma is supporting healthy and vibrant online communities by creating a backend game engine— a platform of services and tools that enable game studios to launch live-service games.

You'll be joining a passionate, remote-first team (PT time zone) that have scaled some of the largest games in the world such as League of Legends and Destiny 2 and at studios like Riot, Bungie, and EA, and scaled platforms at Amazon, Microsoft, Google, and Unity. We are grateful to have partnered with top-tier investors including Greylock, Upfront Ventures and Insight Partners.

About the Role

As Pragma’s Marketing Manager, you’ll play a central role in driving awareness and adoption for Pragma’s flagship backend engine, FirstLook and Professional Services. You’ll be the main POC executing the marketing strategy with Pragma’s GM and in partnership with the management team. You’ll also collaborate with product, sales, and developer relations teams to create marketing campaigns that resonate with game developers and publishers. This role is an excellent opportunity if you’re looking for breadth, ownership and a desire to build something lasting in the gaming industry. 

Responsibilities

Marketing Strategy & Execution

  • Develop marketing strategy with the go to market team; own planning and calendar for Pragma’s backend game engine, targeting mid-to-large game studios.

  • Own and manage the marketing funnel, working to increase awareness, lead generation and customer trials. 

  • Produce marketing campaigns across all relevant channels (e.g. blog, email, social media, discord)

  • Conduct competitive research and customer insights to refine Pragma’s positioning in the game tech ecosystem.

Product & Developer Marketing

  • Translate technical features, solutions and value propositions into messaging tailored for target audiences.

  • Work with the product, engineering and customer success teams to produce Pragma sales enablement marketing materials including tutorials, case studies, success stories etc. 

Events, Press, Community

  • Plan and execute Pragma’s presence at industry events (GDC, Gamescom, OSS etc); travel to these events required. 

  • Liaise with our press agency for PR communications.

  • Manage co-marketing relationships with game studios, tech partners, and industry influencers.

  • Manage communications and updates for our Online Services Guild community. 

Qualifications

  • 2-5 years of experience in B2B marketing, preferably in gaming, games technology, SaaS, and/or developer tools.

  • Ability to drive marketing campaigns from ideation to execution, with an understanding of awareness and demand generation rationale. 

  • Strong understanding of the gaming industry and marketing to game developer, publisher, and studio personas.

  • Experience translating technical solutions into clear marketing messaging.

  • Experience working with cross-functional teams, including sales, product, and developer relations.

  • Familiarity/ability to drive with tools such as HubSpot, Web CMSs, social media, Discord, Canva etc.

  • Strong initiative, proactiveness and ownership. 

Job Benefits

  • A remote-first work environment with semi-annual in-person meetups

  • Competitive pay

  • 100% employer-paid medical, dental, vision coverage for primary policyholders; 80% employer-paid coverage for eligible dependents.

  • 401(k) retirement plan with company match

  • Flexible vacation

  • Remote friendly perks 

  • Paid parental and family care leaves

  • Long term and short term disability

Pragma is committed to creating a diverse work environment. All qualified applicants will receive consideration without regard to race, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, or veteran status.

Compensation Range: $100K - $135K

Similar Jobs

Tencent - Learning & Culture Intern

Tencent

(On-Site)
1 Month ago
Canva - Senior Frontend Engineer - Canva for Education

Canva

Brisbane, Queensland, Australia (Remote)
2 Months ago
Thousand Eyes - Project Specialist – Engineering Visibility & Events

Thousand Eyes

Austin, Texas, United States (Hybrid)
3 Weeks ago
Canva - Senior Backend Engineer (Java)

Canva

Auckland, Auckland, New Zealand (Remote)
2 Weeks ago
Canva - Senior Platform Engineer - Workload Integration

Canva

Surry Hills, New South Wales, Australia (Remote)
2 Months ago
Juego Studios - SEO Manager

Juego Studios

Bengaluru, Karnataka, India (On-Site)
6 Months ago
WebFX - Jr. Paid Ads and Analytics Specialist

WebFX

Harrisburg, Pennsylvania, United States (On-Site)
7 Months ago
Assystems - PMO - Ingénieur Gestion de Projets/PMO H/F

Assystems

Nantes, Pays De La Loire, France (Hybrid)
7 Months ago
Epic Games - Senior Marketing Manager (1st Party & Platform)

Epic Games

(On-Site)
2 Months ago
Garena - Senior Associate/Assistant Manager, Marketing

Garena

Singapore (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

PHINIA - Office Coordinator

PHINIA

Kraków, Lesser Poland Voivodeship, Poland (On-Site)
3 Weeks ago
Canva - Backend Software Engineer - Gen AI, Design Generation Experience

Canva

Melbourne, Victoria, Australia (Remote)
2 Months ago
Canva - Senior Machine Learning Engineer - Photo AI

Canva

Prague, Czechia (Remote)
4 Months ago
Canva - Senior Backend Engineer (Java)

Canva

Sydney, New South Wales, Australia (Remote)
4 Months ago
Canva - B2B Growth Marketing Specialist, Enterprise

Canva

Sydney, New South Wales, Australia (Remote)
1 Month ago
Yodlee - Investment Solutions Analyst

Yodlee

Denver, Colorado, United States (Hybrid)
3 Weeks ago
bytedance - Human Resources Apprenticeship Program

bytedance

Gurugram, Haryana, India (On-Site)
2 Months ago
Neolytix - Social Media Marketing

Neolytix

Gurugram, Haryana, India (On-Site)
4 Weeks ago
Canva - Senior People Systems Engineer (Integration & Automation)

Canva

Makati, Metro Manila, Philippines (Remote)
2 Months ago
Canva - Backend Software Engineer - Internationalization

Canva

Beijing, Beijing, China (Remote)
2 Months ago

Get notifed when new similar jobs are uploaded

Jobs in United States

bytedance - Tech Lead Manager, Enterprise Solution

bytedance

San Jose, California, United States (On-Site)
1 Month ago
Guardian - Platform Migration Lead

Guardian

Bethlehem, Pennsylvania, United States (Hybrid)
2 Weeks ago
HCL Tech - CRM Specialist

HCL Tech

Mountain View, California, United States (Remote)
3 Weeks ago
Uniswap Labs - Application Security Engineer

Uniswap Labs

New York, United States (Hybrid)
2 Weeks ago
Google - Software Engineer III, Engineering Productivity, Pixel

Google

Mountain View, California, United States (On-Site)
1 Month ago
Rocket - Senior People Business Partner

Rocket

Bentonville, Arkansas, United States (On-Site)
5 Days ago
Ember Lab - Senior Accountant

Ember Lab

Orange, California, United States (On-Site)
1 Month ago
Luxoft - Senior SAP BTP Platform Engineer

Luxoft

Poland, Ohio, United States (Remote)
5 Months ago
Granicus - Director, Strategic Programs

Granicus

United States (Remote)
2 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Garena - General Marketing (Turkey Based)

Garena

İstanbul, Türkiye (On-Site)
6 Months ago
Epic Games - Director, Marketing

Epic Games

(On-Site)
1 Month ago
Assystems - Ingénieur Automatisme Nucléaire H/F

Assystems

Lyon, Auvergne-Rhône-Alpes, France (On-Site)
7 Months ago
Corsair - Technical Marketing Specialist – Community Outreach

Corsair

Milpitas, California, United States (On-Site)
2 Months ago
Kolibri Games - Creative Marketing Lead

Kolibri Games

Berlin, Berlin, Germany (Hybrid)
2 Months ago
Assystems - Préparateur Méthode H/F

Assystems

Cherbourg-en-Cotentin, Normandy, France (On-Site)
7 Months ago
Netflix - Senior Manager, Art & Print & Production Operations Lead

Netflix

Singapore, Singapore (On-Site)
7 Months ago
Life church - Product Marketing Strategist

Life church

Edmond, Oklahoma, United States (On-Site)
7 Months ago
Wildlife Studios - User Acquisition Analyst

Wildlife Studios

São Paulo, State Of São Paulo, Brazil (On-Site)
1 Month ago
Google - Search Solutions Expert, gTech Ads Solutions

Google

São Paulo, State Of São Paulo, Brazil (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

About The Company

Pragma is an extensible and scalable backend game engine that powers cross-platform, matchmaking, meta-game (progression, achievements, quests, inventory, crafting, etc.), monetization, and live ops features for online games. 

United States (Remote)

United Kingdom (Remote)

Culver City, California, United States (Hybrid)

United States (Remote)

View All Jobs

Get notified when new jobs are added by Pragma

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug