Marketing Manager, Retirement Solutions

We are looking for a smart, dynamic talent to join our Retirement Solutions team that will support marketing strategy for the annuity line of business, reporting to the Head of Annuity and Retirement Marketing. This person will be an integral member of a team responsible for the marketing of our holistic retirement solutions to a multi-channel distribution ecosystem. The role will support the oversight and daily execution of a wide range of marketing collateral and engagement touchpoints; manage required processes and inventory; and act as a thought partner to the broader marketing team. This individual will be responsible for supporting the team in campaign creation and execution; cultivation and approval of marketing communications; facilitating Advisor engagement within this line of business; and working to execute with excellence. 
 
Key stakeholders include Product Development, Distribution, Compliance, Legal, Technology, and outside vendors. 

Responsibilities: 

• Responsible for supporting the overarching strategy for the Individual Markets Annuity line of business. This strategy will include marrying existing and new products sold through our General Agency distribution system as well as through the Third Party and Broker Dealer arm. 

• Support the development of content that aligns to the strategy and create, maintain, and update materials for products offered through the annuity line of business. 

• Partner with the team for product and program launch strategies, updates, and maintenance communications to support sales activity and consumer engagement. 

• Support annuity wholesalers by assisting in the creation and maintenance of presentations, client and Advisor-facing content, thought leadership, and print materials needed for meetings, campaigns, and more. 

• Partner with Legal to file all necessary materials for registered products. 

• Handle state-specific requirements – filing, applications, and vendor management. 

• Assist with ad-hoc supplemental mailings and regulatory updates – manage implementation and data collection. 

• Work through Compliance system to ensure all content is approved, including the correct disclosures, and tracked in accordance with evolving industry regulatory requirements. 

• Work cross-functionally to ensure all necessary partners have provided input on materials/projects. 

• Helping to manage usage and all aspects of inventory. This is inclusive of keeping track of marketing inventory and determining recommendations to maintain an efficient and purposeful suite of content. 

• Exhibit company values in organizing how we act, treat others, and treat our clients. 
   

Qualifications:  

• Bachelor's Degree Required, Marketing Degree Preferred

• Knowledge of and experience with retirement solution business, annuities specifically a plus– minimum 5 years annuity, insurance, or financial industry marketing experience. 

• Driven and organized and able to manage multiple projects at once – project management experience a plus. 

• Excellent communicator and collaborator—written and verbal – will thrive in a fast-paced, “start-up”-like environment. Ability to manage multiple projects efficiently and be highly detail-oriented. 

• Sense of urgency and solution orientation. 

• Drive towards independent personal growth. 

• Strong writing skills 

• Strong critical thinking and problem-solving skills with demonstrated ability to solution simple to complex concepts. 

• Support collaboration with internal agency partners to ensure strategy is executed. 

• Receptive to feedback. 

• Highly collaborative, cross-functional approach to success internally and with any external partners or agencies. 

• Must demonstrate knowledge and respect for marketing in highly regulated industries. 

• Desire to be part of a team helping drive culture change while preserving core values 

SUCCESS MEASURES: 

• Use KPIs relating to product launches, sales campaigns, and materials to direct existing and future strategy. 

• Must have a consumer-focused, data-driven approach to marketing. 

• Ensure items are updated prior to expiration. 

• Curate collaborative relationships across Guardian.