Marketing Operations, Senior Associate

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It’s transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We’re not waiting for the future to arrive. We’re shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.

The Crown Is Yours

As a Senior Associate on the Cross-Sell Operations team, you’ll fuel customer engagement by connecting players to a full spectrum of product experiences across our portfolio. You’ll lead initiatives that span product improvements, campaign testing, and cross-functional collaboration to fine-tune the customer journey. From shaping strategy to communicating insights, you’ll ensure every touchpoint supports a seamless, data-informed experience across products.

What you’ll do as a Marketing Operations Senior Associate

• Partner with teams across Operations, Marketing, Analytics, and Product to launch and optimize cross-functional initiatives, including product updates and new promotional mechanics.
• Shape and manage product flows that enhance customer journeys across multiple features.
• Craft and deliver clear, timely communications that keep stakeholders aligned and informed.
• Lead a robust cross-sell testing agenda focused on continual optimization and in-depth campaign analysis.
• Navigate a fast-paced, performance-driven environment where priorities shift based on cross-sell funnel outcomes and impact.

What you’ll bring

• At least 2 years of relevant operations experience at a technology company.
• Strong problem-solving skills and a proactive approach to identifying and resolving issues.
• Ability to use data to drive decisions and have experience managing promotions and running A/B tests.
• Detail-oriented mindset with excellent communication skills and an ability to collaborate across several diverse business functions with inclusivity and connectedness.
• Demonstrated ability to think strategically, prioritize tasks, and manage multiple projects simultaneously.
• Strong ability to synthesize information and present in memo or slide format to senior leadership to drive change and innovation.
• Experience with SQL/Snowflake and Google Sheets/Slides is a plus.

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