Marketing Operations Specialist
Job Summary
Job Description
- Bachelor’s degree in Marketing or related field.
- Knowledge and understanding of marketing fundamentals.
- Strong project management skills with high attention to detail.
- Excellent communication and time management skills.
- One year of related marketing experience preferred.
- Experience with Pardot, HubSpot, or Marketo.
- Familiarity with Salesforce or Microsoft Dynamics.
- Competitive benefits and salaries.
- Personal and professional development opportunities.
- Flexibility.
6 skills required
Job Details
Whether you’re an experienced professional or just getting started, your contributions matter at Fortra. For over 40 years, our employees have enjoyed rewarding careers that challenge them, support their growth, and inspire them to think and act boldly to make a real impact. If you’re passionate about tackling meaningful challenges alongside talented team members committed to helping each other succeed, all while having lots of fun, we want to hear from you. We offer competitive benefits and salaries, personal and professional development opportunities, flexibility, and much more!
At Fortra, we’re breaking the attack chain. Ready to join us?
Fortra is looking for a Marketing Operations Specialist to join the team. This individual will assist with a variety of marketing operations projects related to our CRM (Customer Relationship Management) and Marketing Automation Tool and perform lead conversion and data entry into our systems. This position will support the entire Fortra marketing organization and is part of the Marketing Operations team, reporting to the Marketing Operations Manager.
WHAT YOU'LL DO
- Assist with projects in our marketing automation system including but not limited to form and landing page creation, and data cleanup
- Assist with the setup and scheduling of webinars, and act as a subject matter expert for marketing team members
- Perform data entry into our CRM through lead imports and manual creation as needed
- Monitor and review incoming leads queue and promptly route to the sales team for follow-up
- Make recommendations for improvement or enhancement to processes to ensure standards in data entry and collection
- Incorporate team and manager feedback on assigned projects to ensure success
- Assist with data exports and reporting requests as needed to give the team visibility into marketing analytics and performance
- Collaborate with marketing operations team on various marketing projects and assignments related to system updates and migrations as necessary
QUALIFICATIONS
- Bachelor’s degree in Marketing, Advertising, Business, or related field
- One year of related marketing experience preferred
- Knowledge and understanding of marketing fundamentals
- Self-starter and problem-solver
- Strong project management skills with high attention to detail preferred
- Ability to work well individually and as part of a team
- Excellent communication and time management skills
- Ability to work both in a creative environment as well as a structured, process-driven one
- Experience working with Pardot, HubSpot, and/or Marketo is a plus
- Familiarity with Salesforce and/or Microsoft Dynamics is a plus
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