Marketing RTL

2 Months ago • All levels • Marketing

Job Summary

Job Description

RTL is a leading European entertainment brand that unified its identity in 2021 under the common core brand RTL. This includes RTL Group, RTL Deutschland, RTL Nederland, RTL Hungary, RTL Luxembourg, and the international marketing unit RTL AdAlliance. The brand's strength is also leveraged by streaming services like RTL+ in Germany and Hungary, and RTL Play in Luxembourg. RTL's distinctive multi-color logo is unique in the European media landscape, with customizable colors to highlight various themes and partnerships, reflecting the diversity of content and people at RTL. This branding emphasizes user orientation and genuine involvement, allowing everyone to create their personal RTL logo.
Must have:
  • Unified brand design
  • Consistent positioning
  • Brand principles
  • Multi-color logo
  • Customizable logo colors

Job Details

Marke RTL
RTL ist eine der bekanntesten Marken in der europäischen Medienlandschaft

Im Jahr 2021 stärkt RTL seine Position als Europas führende Unterhaltungsmarke durch die Schaffung einer einheitlichen Marke. RTL Group, RTL Deutschland, RTL Nederland, RTL Hungary, RTL Luxembourg und die internationale Vermarktungseinheit RTL AdAlliance treten seither unter der gemeinsamen Kernmarke RTL auf. Dazu gehören ein einheitliches Design, eine gemeinsame Positionierung sowie verbindende Markenprinzipien. Die Stärke der Marke wird auch für die Streamingdienste RTL+ in Deutschland und in Ungarn, sowie für RTL Play in Luxemburg genutzt.  

Das Multi-Colour-Logo von RTL ist in seiner Farbvielfalt einzigartig in der europäischen Medienlandschaft. Das innovative, dreifarbige, rechteckige Logo folgt der einfachen Regel: Der Inhalt definiert die Marke. Die Farben des Logos sind individualisierbar, um verschiedene Themen und Partnerschaften in unterschiedlichen Kontexten herauszustellen und spiegeln so die Vielfalt der Inhalte und Menschen bei RTL wider. Das Branding ermöglicht es allen Nutzer:innen, Mitarbeiter:innen und Partner:innen, ihr persönliches RTL-Logo zu kreieren – ein klares Statement für Nutzerorientierung und echtes Involvement. 

RTL steht für Unterhaltung, unabhängigen Journalismus, Inspiration, positive Energie und Haltung. 

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