Media Buyer
Job Summary
Job Description
The Media Buyer is responsible for managing accounts and campaigns, as well as coaching junior direct reports. Key responsibilities include coordinating with media vendors for cost-effective buying, optimizing media budgets, and implementing integrated advertising campaigns. The role involves monitoring the advertising market, client competitors, and media consumption trends, while also generating innovative ideas for clients. This position requires strong communication, analytical, and organizational skills to ensure successful campaign execution and client satisfaction.
Must have:
- Liaise with media vendors for buying costs.
- Optimize media budgets for best value.
- Implement integrated advertising campaigns.
- Monitor market changes and competitors.
- Generate innovative ideas for clients.
2 skills required
Job Details
The purpose of this role is to be responsible for the smooth running of accounts and campaigns in the group, whilst managing and coaching the junior direct reports
Job Description:
Roles and responsibilities change to:
- Liaise with both traditional and digital media vendors on buying cost
- Optimization of media budget and provide the best value/solution for the client
- Participate in implementing an integrated traditional and digital advertising campaign from material co-ordination, booking, post campaign reporting/evaluation to monthly billing
- Keep monitoring the advertising market change, client’s competitors’ move and the transformation of media consumption behavior
- Initiate “out-of-box” ideas to your client
Location:
Hong KongBrand:
IprospectTime Type:
Full timeContract Type:
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We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.
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