Media Buyer

1 Month ago • All levels

Job Summary

Job Description

The Media Buyer is responsible for managing accounts and campaigns, as well as coaching junior direct reports. Key responsibilities include coordinating with media vendors for cost-effective buying, optimizing media budgets, and implementing integrated advertising campaigns. The role involves monitoring the advertising market, client competitors, and media consumption trends, while also generating innovative ideas for clients. This position requires strong communication, analytical, and organizational skills to ensure successful campaign execution and client satisfaction.
Must have:
  • Liaise with media vendors for buying costs.
  • Optimize media budgets for best value.
  • Implement integrated advertising campaigns.
  • Monitor market changes and competitors.
  • Generate innovative ideas for clients.

Job Details

The purpose of this role is to be responsible for the smooth running of accounts and campaigns in the group, whilst managing and coaching the junior direct reports

Job Description:

Roles and responsibilities change to:

  • Liaise with both traditional and digital media vendors on buying cost
  • Optimization of media budget and provide the best value/solution for the client
  • Participate in implementing an integrated traditional and digital advertising campaign from material co-ordination, booking, post campaign reporting/evaluation to monthly billing
  • Keep monitoring the advertising market change, client’s competitors’ move and the transformation of media consumption behavior
  • Initiate “out-of-box” ideas to your client

Location:

Hong Kong

Brand:

Iprospect

Time Type:

Full time

Contract Type:

Permanent

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