Media Supervisor

The Media Supervisor role is responsible for leading the planning, management and execution of client’s media strategy in order to maximize client business/marketing objectives. This person must have in depth knowledge of all digital channels including display, programmatic, video, mobile, social, and other emerging channels. Experience in OOH, Print, TV, and Paid Search is also helpful. This person will be a strategic leader both internally and in client presentation. This role will work closely with Marketing Science and Strategy to align media efforts to other marketing efforts. They will be responsible for owning the day-to-day client and key third-party vendor relationships. They will manage and distribute work across the associate planners, planners, and senior planners on the team.

You will:

• Coordinate and oversee the management, trafficking, optimization and reporting of all campaign initiatives.

• Manage the billing team and provide final approval on all billing needs

• Oversee and approve all media campaign set-up and execution, including working with other internal teams and clients to secure deliverables.

• Provide strategic insights and optimizations for all client reports

• Research and prepare new information for paid media plans, RFPs, and presentations.

• Evaluate, build and maintain relationships in the display and emerging media community.

• Stay up-to-date on and advise the Media team on the latest trends in interactive marketing / media and developments.

• Lead the development of “Point of View” (POV) documents on new trends or special opportunities.

• Evaluate client needs and escalate needs or issues as they arrive to leadership

• Drive audience insights and channel strategy

• Sell in media initiatives to client

• Integrate with neighboring disciplines (MKS, Strategy, Creative) on overall campaign direction

You have:

• 5+ years experience as a digital media associate/trafficker.

• Full knowledge of Google Campaign Manager trafficking and reporting, DFP knowledge a plus.

• Previous experience with eMarketer, Nielsen ComScore, Mintel, Forrester, etc.

• Familiarity with Google ad products –bonus points if you’re familiar with Google AdWords.

• Detailed understanding of digital media and the digital landscape.

• Thorough knowledge of standard and rich media ad trafficking software for display, video, mobile and other emerging channels.

• Familiarity with and passion for digital media.

• Strong interpersonal, written and verbal communication skills.

• Ability to multi-task and meet deadlines while paying attention to details.

• Ability to work effectively across multi-functional groups or geographic offices.

• Good project management, planning and organizational skills.

• Ability to work independently, yet seek help when needed.

• Proficient in MS Office, specifically Excel.

• Independent and able to work with minimal supervision while maintaining focus and productivity.

• Flexible and able to quickly adapt to new situations.

• Ability to delegate and train junior team members

The Talent Team at Critical Mass is focused on ensuring we provide the best training, onboarding, and employee experience possible!  Our new hires & employees are the future of our organization, and we want to set you up for long-term success.  In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.  The ask stems from our want to:

• Strengthen opportunity for continuous learning
• Improve collaboration and team relationships.
• Increase employee engagement

This hybrid model balances the need for individual flexibility while maintaining the relentless customer focus we provide at CM.  We understand that not everyone may feel comfortable with this expectation, so we ask that you please let us know immediately if there are any concerns so we can help navigate accordingly.