Media Supervisor, Planning

1 Month ago • 5 Years +

Job Summary

Job Description

The Media Supervisor is responsible for leading the planning, management, and execution of client media strategies to maximize business objectives. This role requires in-depth knowledge of paid channels including display, programmatic, video, mobile, social, and emerging channels, with experience in OOH, Print, TV, and Paid Search. The supervisor will act as a strategic leader internally and with clients, collaborating with creative, CRM, marketing sciences, and organic social teams. Responsibilities include owning day-to-day client and vendor relationships, managing and distributing work to junior team members, coordinating campaign management, trafficking, optimization, and reporting, approving billing, overseeing campaign setup, providing strategic insights and optimizations, researching new media plans, and evaluating client needs.
Must have:
  • 5+ years experience in media planning, investment, AdOps, trafficking, or performance
  • Full knowledge of Google Campaign Manager trafficking and reporting
  • Previous experience with eMarketer, Nielsen ComScore, Mintel, Forrester
  • Familiarity with Google ad products
  • Detailed understanding of digital media and the digital landscape
  • Thorough knowledge of standard and rich media ad trafficking software
  • Familiarity with digital & traditional media
  • Strong interpersonal, written and verbal communication skills
  • Ability to multi-task and meet deadlines with attention to detail
  • Ability to work effectively across multi-functional groups
  • Good project management, planning and organizational skills
  • Ability to work independently yet seek help when needed
  • Proficient in MS Office, specifically Excel
  • Flexible and able to quickly adapt to new situations
  • Ability to delegate and train junior team members
Good to have:
  • DFP knowledge a plus
  • Familiarity with Google AdWords
Perks:
  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, personal/sick days, and flex days
  • Access to online services for families and new parents
  • Early Dismissal Fridays
  • 13 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts

Job Details

The Media Supervisor role is responsible for leading the planning, management, and execution of client’s media strategy in order to maximize client business/marketing objectives. This person must have in depth knowledge of all paid channels including display, programmatic, video, mobile, social, and other emerging channels. Experience in OOH, Print, TV, and Paid Search is needed. This person will be a strategic leader both internally and with clients. This role will work closely across an inter-agency team including creative, CRM, marketing sciences, organic social, and strategy to align media efforts to overarching client marketing objectives. They will be responsible for owning the day-to-day client and key third-party vendor relationships. They will manage and distribute work across the associate planners, planners, and senior planners on the team.


You will:

  • Coordinate and oversee the management, trafficking, optimization, and reporting of all campaign initiatives
  • Manage the billing team and provide final approval on all billing needs
  • Oversee and approve all media campaign set-up and execution, including working with other internal teams and clients to secure deliverables
  • Provide strategic insights and optimizations for all client reports
  • Research and prepare new information for paid media plans, RFPs, and presentations
  • Evaluate, build and maintain relationships across the media community
  • Stay up to date on and advise the Media team on the latest trends in interactive marketing / media and developments
  • Lead the development of “Point of View” (POV) documents on new trends or special opportunities
  • Evaluate client needs and escalate needs or issues as they arrive to leadership
  • Drive audience insights and channel strategy
  • Sell in media initiatives to client
  • Integrate with neighboring disciplines (MKS, Strategy, Creative) on overall campaign direction
  • Serve as a media expert & go-to resource for clients, IAT team members, and junior members of the media team, providing education, informed recommendations, and insight into how media supports larger goals

You have:

  • 5+ years experience in media across planning, investment, AdOps, trafficking, or performance
  • Full knowledge of Google Campaign Manager trafficking and reporting, DFP knowledge a plus
  • Previous experience with eMarketer, Nielsen ComScore, Mintel, Forrester, etc
  • Familiarity with Google ad products –bonus points if you’re familiar with Google AdWords
  • Detailed understanding of digital media and the digital landscape
  • Thorough knowledge of standard and rich media ad trafficking software for display, video, mobile and other emerging channels
  • Familiarity with and passion for digital & traditional media
  • Strong interpersonal, written and verbal communication skills
  • Ability to multi-task and meet deadlines while paying attention to details
  • Ability to work effectively across multi-functional groups or geographic offices
  • Good project management, planning and organizational skills
  • Ability to work independently yet seek help when needed
  • Proficient in MS Office, specifically Excel
  • Independent and able to work with minimal supervision while maintaining focus and productivity
  • Flexible and able to quickly adapt to new situations
  • Ability to delegate and train junior team members

What We Offer

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, personal/sick days, and flex days
  • Access to online services for families and new parents
  • Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
  • 13 affinity groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.   

Critical Mass is an equal opportunity employer. 

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx 

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About The Company

Critical Mass is a team of 1,800 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients.


We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.


We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

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