Messaging Solution - DM/Manager - Payments (MMA)
Job Summary
Job Description
Paytm is a leading Indian financial services company. This role focuses on the Messaging Business, specifically CPaaS solutions like Bulk Messaging, WhatsApp, and RCS. The Bulk WhatsApp Solution Specialist will develop and manage WhatsApp-based bulk messaging campaigns, ensuring compliance with WhatsApp's terms of service and best practices. Responsibilities include strategy development, campaign management, optimization using data-driven insights, and reporting on key performance metrics. The role requires strong technical expertise in WhatsApp Business, familiarity with marketing automation tools, excellent communication and analytical skills, and an understanding of data privacy regulations. The goal is to maximize campaign success while maintaining message quality and customer trust.
Must have:
- In-depth knowledge of WhatsApp Business
- Experience with bulk messaging tools (WhatsApp focus)
- Familiarity with marketing automation tools
- Strong communication and analytical skills
- Understanding of data privacy regulations
Good to have:
- Develop and implement WhatsApp messaging strategies
- Ensure compliance with WhatsApp policies
- Manage end-to-end campaign execution
- Optimize campaigns based on data insights
- Work autonomously and collaborate effectively
Perks:
- Be part of an innovative team at Paytm
- Revolutionize business customer communication
- Shape the future of conversational marketing
5 skills required
Job Details
About us:
Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
Paytm - Messaging Business: JD
CPaaS Solutions: Paytm offers a comprehensive suite of CPaaS solutions that includes Bulk Messaging, WhatsApp, RCS, and Outbound Dialing (OBD). These solutions are designed to meet the diverse messaging needs of businesses, helping them engage with customers seamlessly and at scale.
Meta Ads + WhatsApp Solution: Paytm is an official Business Service Provider (BSP) for Meta. We have developed cutting-edge solutions that integrate Meta Ads with WhatsApp, enabling businesses to run targeted campaigns and engage customers effectively through conversational flows on WhatsApp.
Bulk WhatsApp Solution Specialist - Job Description
As a Bulk WhatsApp Solution Specialist, you will play a crucial role in developing, implementing, and managing WhatsApp-based bulk messaging campaigns for various business objectives. You will work closely with clients to create impactful messaging strategies while ensuring compliance with WhatsApp's terms of service and best practices. Your ultimate goal will be to maximize campaign success while maintaining the integrity and quality of the messaging experience.
Key Responsibilities:
Strategy & Planning:
- Develop and implement WhatsApp-based bulk messaging strategies that align with broader business goals and customer engagement initiatives.
- Continuously monitor industry trends and WhatsApp platform updates to refine messaging strategies.
- Collaborate with internal teams to tailor messaging approaches for specific campaigns or customer segments.
Compliance & Best Practices:
- Ensure all bulk messaging campaigns comply with WhatsApp's terms of service, privacy policies, and applicable data regulations.
- Implement best practices for WhatsApp bulk messaging to improve engagement rates, message deliverability, and overall campaign effectiveness.
- Proactively address potential risks related to WhatsApp policies, ensuring campaigns are executed within legal and platform guidelines.
Campaign Management & Optimization:
- Manage end-to-end execution of bulk messaging campaigns, including setup, monitoring, and performance analysis.
- Utilize data-driven insights to optimize message content, timing, and frequency for maximum effectiveness.
- Track key performance metrics and report on campaign results to stakeholders, providing actionable insights for future strategies.
Skills & Qualifications:
Technical Expertise:
- In-depth knowledge of WhatsApp Business and its capabilities, including automation, messaging templates, and customer interaction flows.
- Experience working with bulk messaging tools and platforms, with a focus on WhatsApp.
- Familiarity with marketing automation tools such as Zapier, Google Sheets, or similar platforms.
Communication & Analytical Skills:
- Strong verbal and written communication skills with the ability to craft compelling messages that resonate with customers.
- Analytical mindset with the ability to interpret campaign data and use insights to improve future initiatives.
Collaboration & Independence:
- Ability to work autonomously and manage multiple projects simultaneously.
- Strong interpersonal skills, with the ability to collaborate with cross-functional teams and clients.
Data Privacy & Compliance Awareness:
- Solid understanding of data privacy regulations and how they apply to bulk messaging campaigns.
- Ability to ensure campaigns meet legal requirements and maintain customer trust.
Why Join Paytm Messaging Business?
Be part of an innovative team at Paytm, where we are revolutionizing the way businesses communicate with their customers. Join us and help shape the future of conversational marketing by delivering personalized and impactful messaging experiences.
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