National Account Manager - Consumer Retail

1 Year ago • 5 Years + • Account Management • $150,000 PA - $200,000 PA

Job Summary

Job Description

Trend Micro, a global cybersecurity leader, is expanding into the consumer retail market and seeks a National Account Manager to manage and grow relationships with top retail partners like Target, Walmart, Costco, and Amazon. This role involves driving the consumer go-to-market strategy by securing shelf space, building strategic partnerships, and increasing sales in the B2C channel. Responsibilities include developing sales and marketing plans, negotiating with national accounts, collaborating with internal teams to tailor offerings, analyzing market trends, and ensuring excellent customer support. The ideal candidate has 5+ years of experience in national retail sales or account management, preferably in consumer electronics or software, with a proven track record of launching products in major retail channels and strong negotiation skills.
Must have:
  • 5+ years in national retail sales or account management
  • Experience launching products in big box retailers
  • Strong negotiation skills for retail programs
  • Excellent communication and relationship-building skills
  • Familiarity with sell-in & sell-through models
Good to have:
  • Experience in consumer electronics or software categories
  • Strategic thinker with hands-on execution ability
  • Experience managing multi-million dollar retail programs
  • Familiarity with retail marketing and category management
Perks:
  • Comprehensive medical, dental and vision insurance
  • Life insurance
  • Short & Long Term Disability
  • Pre-partum, maternity, parental and medical leave
  • Mental Health Wellness Program
  • Adoption Assistance
  • Wellness Incentive
  • Pet Insurance
  • 401(k) with company match
  • Paid Time Off
  • 14 Annual Holidays
  • Tuition Assistance
  • Employee Resource Groups
  • Competitive compensation with bonus opportunity
  • Opportunities for skill enhancement and learning
  • Work-life balance
  • Team activities
  • Equity, inclusion, and collaboration

Job Details

Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information across enterprises, governments, and consumers.

Fueled by decades of security expertise, global threat research, and continuous innovation, Trend harnesses AI to protect organizations and individuals across clouds, networks, devices, and endpoints.

The Trend Vision One™ enterprise cybersecurity platform accelerates proactive security outcomes by predicting and preventing threats across the entire digital estate and environments like AWS, Google, Microsoft, and NVIDIA.


Proactive security starts here.  TrendMicro.com

Location: Candidate must be located in or near Minneapolis, MN.

Position Summary

Trend Micro is expanding our reach into the consumer marketplace, bringing world-class cybersecurity solutions directly to shoppers through leading retailers. We’re seeking a dynamic National Account Manager to own, grow, and deepen our relationships with top retail partners — including Target, Walmart, Costco, Amazon and similar national and regional chains.

This role will drive our consumer go-to-market strategy, working to secure shelf space (physical and online), build strategic partnerships, and increase Trend Micro’s visibility and sales in the B2C channel.

Responsibilities:

  • Identify, develop, and execute sales & marketing plans to expand Trend Micro’s consumer presence in major retail channels.

  • Re-engage and grow relationships with large national accounts (Target, Walmart, Costco, Amazon, etc.), negotiating listings, promotions, and co-marketing initiatives.

  • Collaborate with internal marketing and product teams to tailor consumer offerings that align with retailer needs and shopper behavior.

  • Develop annual account plans with revenue targets and promotional calendars.

  • Analyze market and retailer trends, providing actionable insights to guide product placements and strategies.

  • Ensure outstanding customer experience and support post-sale, acting as the primary liaison between Trend Micro and retail partners.

Qualifications:

  • 5+ years in national retail sales, business development, or account management — ideally in consumer electronics, software, or similar categories.

  •  Demonstrated success launching or expanding products into big box retailers, membership clubs, or large national accounts.

  •  Strong negotiation skills and experience managing multi-million dollar retail programs.

  •  Strategic thinker who’s also hands-on — comfortable building plans and then rolling up sleeves to execute.

  • Excellent communication and relationship-building skills with both internal stakeholders and external partners.

  •  Familiarity with sell-in & sell-through models, retail marketing, and category management.

DEI Commitment:

Not meeting every single requirement? At Trend Micro, we're committed to fostering a diverse, inclusive, and genuine workplace. If you're enthusiastic about this position but find that your experience and background don't perfectly match every qualification listed in the job posting, we still encourage you to apply. You could very well be the ideal candidate for this position or others within our organization.

What We Offer You:

You're important to us. What matters to you, matters to us too. Trend Micro provides benefit options for you and your family.

  • Comprehensive medical, dental and vision insurance

  • Life insurance

  • Short & Long Term Disability 

  • Pre-partum, maternity, parental and medical leave

  • Mental Health Wellness Program

  • Adoption Assistance

  • Wellness Incentive

  • Pet Insurance

  • 401(k) with company match

  • Paid Time Off

  • 14 Annual Holidays

  • Tuition Assistance

  • Employee Resource Groups

We offer competitive compensation with bonus opportunity tied to company performance, along with room to enhance your skills through ongoing learning and broad technological opportunities. Achieving work-life balance is a priority, complemented by team activities, fostering an environment rooted in equity, inclusion, and collaboration, that is reflected in both our culture and our work.

Be Passionate. Be Innovative. Be a Trender.

This position does not offer sponsorship for work permit applications or renewals, either now or in the future. Candidates must be authorized to work in the U.S. without the need for employment-based visa sponsorship, both currently and moving forward. The company will not sponsor applicants for U.S. work visa status for this role (including, but not limited to, H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT, or any other employment-based visa.

Trend Micro, Inc. is committed to fair and equitable compensation practices. The OTE (On-Target Earnings) for this role is USD $150,000.00 – $200,000.00. A candidate’s final compensation for this position will be determined by various factors to include, but not limited to relevant work experience, skills, and certifications.

#LI-LO1

At Trend Micro, we embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. Trend Micro provides equal employment opportunity for all applicants and employees. Trend Micro does not unlawfully discriminate on the basis of race, color, religion, sex, pregnancy and childbirth or related medical conditions, national origin, ancestry, age, physical or mental disability, medical condition, family care leave status, veteran status, marital status, sexual orientation, or gender identity. 

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About The Company

For over 30 years, Trend Micro's unwavering vision has been to make the world safe for exchanging digital information. Security is our entire focus, and it shows. This single-minded passion has inspired our innovations that keep up with the bad guys despite a changing IT landscape, riskier user behavior, and constantly evolving threats.We embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. At Trend Micro, we're always looking for top talent and you will work with the best. With us, you have the opportunity to thrive in an industry that is dominating the news worldwide.

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