Omnichannel Campaign Manager

Responsibilities

• Lead the execution of omnichannel campaigns, aligning brand and country objectives with digital marketing strategies.
• Act as the main point of contact for the client, building trust and managing communication across internal and external teams.
• Design and maintain campaign blueprints, using data-driven insights to enhance the customer experience.
• Coordinate workshops with brand teams to drive adoption of omnichannel campaigns.
• Define test plans and collaborate on monitoring campaign performance and effectiveness.
• Optimize user journeys in collaboration with brand and country teams.
• Manage timelines, deliverables, dependencies, and scope changes across projects.
• Oversee execution quality against industry standards and propose continuous improvements.
• Develop key customer experience metrics and KPIs for executive-level reporting.

Requirements:

• +5 years of experience in marketing campaign execution (nurturing, drip, etc.).
• Hands-on experience with Salesforce Marketing Cloud (SFMC).
• Strong knowledge of digital marketing, audience segmentation, and campaign analytics.
• Experience in journey mapping and orchestration of multichannel campaigns.
• Ability to manage multiple projects simultaneously under tight deadlines.
• Certifications in Salesforce Marketing Cloud Specialist and Administrator (Consultant is a plus).
• Experience analyzing customer metrics, ROI, and campaign effectiveness.
• Knowledge of the pharmaceutical sector and its digital channels.
• Data-driven mindset with experience in scoring models (RFM or others).

Our Hogarth Values:

Hands on

No egos here. Just a shared drive to roll up our sleeves and make great things happen. Every project--big or small, gets our full energy because we believe in doing things right. Every single time. It's how we deliver real results without cutting corners.

Honesty

We are real and authentic – with each other and in our work. Honest, direct communication builds the trust we need to collaborate, grow, and make meaningful things together. It’s not always easy but it’s always worth it.

Heart & Soul

We bring heart to everything we make. Passion, pride and relentless drive push us beyond “good enough” ––because we care deeply about our craft, and we’re always chasing better. We love what we do, and it shows.

Happy Family

Creating a space where everyone feels valued--even when opinions differ, makes this a supportive and inclusive environment for our people. We embrace our differences, celebrate our wins together, and never lose our sense of humor.

Hungry

Curiosity keeps us hungry. We question, experiment, and always seek out what's next. We never settle, and we never stop learning.

Inclusion and Impact

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Please contact careers@hogarth.com if you need the job advert or form in another format.

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