Senior Product Information Specialist

Hogarth is the Global Content Production Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500. Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

A Hybrid working model

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

What does a Senior Product Information Specialist do at Hogarth?

The Senior Product Information Specialist acts as a critical verifier of relevant vehicle facts, product accuracy, and general product compliance for all agency communications for their assigned vehicles. This role reviews and provides direction on all images, claims, functionality, and messaging in each communication. The Senior Product Information Specialist also ensures that critical product information is proactively provided in advance for these communications, including digital, brand, paid and earned media opportunities.

They review all agency communications for assigned vehicles, emphasis is put on applied product information skills for content creation within the digital space – including model year PDM updates, MYCO site updates, Color and Trim projects, the maintenance of associated product grids and specifications, and securing samples and reference to provide visual direction to teams on any corrections or updates needed.

In addition, they also ensure that vehicle claims, material samples, and associated carryover items are updated, filed and accessible to a wide agency and client team throughout the lifecycle of the products they are assigned.

Responsibilities

• Investigate, retain, and apply robust vehicle knowledge for client and agency use. Ensure all communications associated with assigned vehicles are reviewed and commented upon accurately and within deadlines
• Mentor other team members appropriately
• Provide updates of carryover vehicles – including What’s New documents, claim updates and re-substantiation, PDM or other asset updates, Color and Trim changes and updates, and other related tasks associated with carryover vehicles
• Actively engage and understand all agency workflows so work can be commented upon and otherwise reviewed for product accuracy on time with proper project resolution. Emphasis on MYCO assignments, Build and Price reviews and Model/Options/Specs creation and verification
• Active preparation and participation in product-related client deliverables, including Owner Site, Color and Trim, and sample and reference materials needed for CG updates and validation
• Provide critical feedback to Product Information Supervisor for departmental improvements and progress
• Ensure accurate depictions of cross-brand technologies like Ford Pass, SYNC, and other technologies/connected services are compliant within your vehicles
• Understanding of Specialist role in partnership with OGC/Legal Compliance teams to ensure communications are compliant and properly substantiated
• Help agency team members and the client understand critical product information and its relationship within effective advertising. Mentor Product Specialists as needed
• Attend client routable and associated meetings as needed
• Attend shoots or other production activities as needed to ensure accuracy in all product depictions
• Develop knowledge of departmental best practices, including updating claims and affidavits, client interaction, product reviews, and insight regarding the entire automotive industry
• Act as the go-to person for questions, concerns, problems, and general inquiries for the assigned vehicles Accumulate knowledge of the automotive industry and the advertising industry
• Other duties as assigned. For employees looking for advancement opportunities, roles beyond this job description may be assigned and part of a general curriculum of employee development

Requirements

• Ability to work independently in an off-site capacity as well as attending client shoots
• Willingness to embrace a creative culture and continuously evolve with client and industry needs
• Ability to make quick, educated decisions that are compliant and accurate
• Ability to put in extra effort, time and commitment for client deliverables
• Innate sense of curiosity and desire for continuous learning
• Ability to distinguish between critical details and unimportant facts
• Effective communicator with ability to concisely identify and convey pertinent information
• Ability to manage multiple projects under tight deadlines
• Proficient with computers and willing to learn new applications as they become relevant
• At least 3 years in the Product Information Specialist role or previous agency equivalency
• Previous agency, engineering, management, or automotive experience a plus
• Ability to work well with other teams and people

#LI-Hybrid #LI-SB2

Our Hogarth Values:

Hands on

No egos here. Just a shared drive to roll up our sleeves and make great things happen. Every project--big or small, gets our full energy because we believe in doing things right. Every single time. It's how we deliver real results without cutting corners.

Honesty

We are real and authentic – with each other and in our work. Honest, direct communication builds the trust we need to collaborate, grow, and make meaningful things together. It’s not always easy but it’s always worth it.

Heart & Soul

We bring heart to everything we make. Passion, pride and relentless drive push us beyond “good enough” ––because we care deeply about our craft, and we’re always chasing better. We love what we do, and it shows.

Happy Family

Creating a space where everyone feels valued--even when opinions differ, makes this a supportive and inclusive environment for our people. We embrace our differences, celebrate our wins together, and never lose our sense of humor.

Hungry

Curiosity keeps us hungry. We question, experiment, and always seek out what's next. We never settle, and we never stop learning.

Inclusion and Impact

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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