The Paid Media Coordinator will manage paid media campaigns across Latin America. Responsibilities include planning, executing, and optimizing performance-driven campaigns, managing budgets, expanding campaigns in key Hispanic markets (Mexico, Colombia, Argentina, and Chile), analyzing performance, overseeing campaigns across various platforms (Google Ads, Meta, LinkedIn), running A/B tests, collaborating with teams, and managing agencies. The role requires a strategic mindset and a focus on improving ad performance.