Paid Media Specialist

Description

Team: Marketing

Please note that applicants must be authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Location: Franklin, TN—on-site, relocation assistance available, flexible schedules available

A Little Bit About Us: You might know us from our founder and CEO, Dave Ramsey, who’s given no-nonsense money advice on the radio since 1992. Three decades later, Ramsey Solutions is a household name in personal finance, with a mission to change the toxic money culture for good.

Our Mission: Ramsey Solutions provides biblically based, commonsense education and empowerment that give HOPE to everyone in every walk of life.

Here’s a Taste of Our Benefits:

• Health insurance (includes plans eligible for an HSA—with a company match up to $500!)
• 401(k) retirement plan with 4% match/company contribution
• Annual wellness, counseling and grocery membership reimbursement
• On-campus cafe with subsidized pricing for breakfast, lunch and coffee bar
• Dependent care FSA
• Tons of cultural activities, like weekly devotional, leadership development courses, Battle of the Bands, and one epic Christmas party!

Where and How You’d Work:

Ramsey Solutions Headquarters is located just outside of Nashville in Franklin, Tennessee. We value our strong, unified company culture because we believe the best work is done together. That’s why all of our team members work on-site under the same roof. But work-life balance is also important to us, so we offer flexible work schedules to take the stress out of appointments, family obligations and other needs that may pop up.

While every team member has a designated workspace (with an electronic sit-stand desk), our campus was designed to house a variety of unique work and play zones (e.g., quiet library space, coffee bar/lounge areas, recreational game zone, and outside/patio work and break areas).

What You’d Do in This Role:

We are looking for a Paid Media Specialist 2 to drive the paid search strategy for our Ramsey Plus team. We are looking for a risk taker. Someone who is not afraid to test campaigns with large spend dollars attached to them and in order to hone in on messaging that best serves our fans!

You’re Probably a Match If:

• You have 2+ years of a experience in paid media, with an emphasis on paid search and social.
• You are someone who is not afraid to take risks with large budgets to find the right messaging for our customers
• You have experience working with ad spend of a minimum of $70K/ monthly.

What Winning Looks Like:

• Actively managing paid search and social campaigns
• Optimizing performance and marketing mix to business objectives by maximizing ROAS and minimizing CPLs.
• Communicating observations & insights to stakeholders, teammates and paid media channel members.
• Actively testing paid collaboration with email, organic, design or copy.
• Focusing on paid/content marketing strategies to improve ad relevance and performance.
• Testing how paid and email can partner to reduce costs and increase customer nurturing.
• Consistently reporting on findings from campaigns so team members understand paid media and are empowered to collaborate.
• Driving the team toward a deeper paid media strategy
• Advocating for clear next steps pertaining to what audiences can be targeted through paid media and other marketing channels
• Speaking into how quality metrics can apply to paid search
• Testing geo-targeting through paid search & paid social to optimize revenue

Other Stuff to Know:

We’re looking for people who are passionate about our mission. This isn’t just a J-O-B. We experience resistance every day because what we believe is absolutely countercultural. We actually hate debt. We actually cut up our credit cards . . . like, for real. Some of us are still fighting our way out of debt, but we aren’t going back. If you don’t know much about Ramsey Solutions and our founder, Dave Ramsey, we encourage you to download the Ramsey Network mobile app and consume our content.

If Ramsey Solutions sounds like a workplace where you can get excited about Mondays, apply today. We can’t wait to hear from you!

EOE, including disability/vets

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