Paid Media Specialist

2 Months ago • 2 Years + • Marketing

Job Summary

Job Description

As a Paid Media Specialist, you will be crucial in executing paid media campaigns effectively. You'll collaborate with media agencies and partners, managing daily operations with a focus on ad performance and optimization. The role involves tapping into new markets and maximizing campaign success, particularly in the sports space. Responsibilities include campaign setup, tracking, optimization, and delivery. You will work with cross-functional teams, conduct A/B testing, work with the design team, and negotiate with partners.
Must have:
  • 2+ years of paid advertising experience.
  • Proven ability to optimize campaign performance.
  • Strong knowledge of media buying platforms.
Good to have:
  • Bachelor’s or Master’s in Marketing.
  • Sales experience is a plus.
  • Cryptocurrency knowledge
  • Photoshop/Basic Editing Skills is a plus.
Perks:
  • Two full-time Baristas who will make you coffee, tea and fresh juices
  • Daily catered breakfast
  • Massage Wednesdays
  • Team budgets for lunches and activities
  • Fun office environment with pool tables, table tennis and all your favourite gaming consoles
  • State-of-the-art end-of-trip facilities
  • EAP access for you and your family
  • Learning & Development platform with over 9,000 courses
  • Paid volunteer day
  • Flexible working hours
  • Help yourself drinks fridges and snack shelves

Job Details

Join Our Team as a Paid Media Specialist: Elevate Sports Campaigns on a Global Scale!

What's in It for You
Step into a global role where you'll work with big budgets and have the opportunity to make a real impact. If you're passionate about sports, you'll love the elite portfolio of sponsorships and partnerships you'll be involved with. The partnerships we have in place are top-notch, spanning across sports like Soccer, UFC, Formula 1, and Cricket  giving you an amazing platform to work with and a chance to expand into untapped markets. Plus, with so much room to grow, you're only scratching the surface of what's possible here!

Your Role with Us
As a Paid Media Specialist, you'll play a key role in ensuring our paid media campaigns are executed smoothly and effectively. You'll collaborate closely with our media agencies and partners, managing day-to-day operations with a strong focus on ad performance and optimisation. With our growing digital presence and external partnerships, your role will be essential in tapping into new markets and maximising the success of our campaigns with a big focus on the sports space. If you're organised, data-driven, and ready to take ownership, this is the perfect role for you!

Who are we?
At Easygo we proudly stand as a prominent service provider to a powerhouse of brands within the iGaming industry, including Stake.com, Kick.com and Twist Gaming. 

Stake is the world's leading crypto casino, and leads the industry with a seamless online casino and sportsbook experience. Level up your online entertainment with Kick.com, the vibrant live streaming platform, which connects millions of gamers and content creators worldwide. All alongside the innovative game design studio, Twist Gaming, which takes creativity to new heights by crafting cutting-edge and captivating games. 

Our commitment to placing our clients and their communities' entertainment at the forefront of everything we do, has solidified us as the ultimate online service provider for entertainment companies.

Headquartered in the beautiful city of Melbourne, our growth has been remarkable. From humble beginnings to a thriving workforce of over 500+, we've expanded not only in numbers but in ambition. There really is something for everyone here, whether you work in Tech, Marketing, Operations, Mathematics or Design, we are sure to have something for everyone.

Click play, on your career today!

What you will do:

  • Assist in developing and executing paid media campaigns with media partners, ad networks, and agencies, ensuring alignment with KPI objectives.
  • Manage all ad operations, including campaign setup, tracking, placement, optimization, and delivery.
  • Handle day-to-day administration tasks related to media campaigns, coordinating with internal teams and external partners.
  • Ensure accurate implementation of media plans across channels, monitoring performance.
  • Collaborate with your manager and cross-functional teams for seamless campaign execution aligned with overall marketing strategies.
  • Conduct A/B testing and experimentation.
  • Work with the design team to provide direction for visually appealing creatives.
  • Negotiate favourable terms with media partners for premium ad placements.
  • Provide performance reports, analyse data, and share insights with stakeholders.
  • Build and nurture relationships with partners to scale deliverables.
  • Research and maintain relationships with programmatic partners (DSPs & SSPs) for optimal campaign delivery.


What you will bring:

  • Strong interest in sports, casino, and gambling industries, with knowledge of customer behaviour, trends, and regulations.
  • 2+ years of experience in paid advertising, with expertise in display ads, paid social, native, and programmatic banners.
  • Proven ability to negotiate deals and nurture relationships with focus on performance.
  • Proven ability to optimise campaign performance and achieve measurable results (e.g., CPA, ROAS, ROI).
  • Strong knowledge of media buying platforms and programmatic technologies (e.g., DSPs, DMPs, SSPs).
  • Creative flair and an eye for design.

Bonus points if you also have:

  • Bachelor’s or Master’s in Marketing, Business, or a related field (preferred).
  • Sales experience is a plus.
  • Cryptocurrency knowledge
  • Photoshop/Basic Editing Skills is a plus.

Some of the perks of working for us:

  • Two full-time Baristas who will make you coffee, tea and fresh juices
  • Daily catered breakfast
  • Massage Wednesdays - we get professionals to do this!
  • Team budgets for lunches and activities to celebrate achievements
  • Fun office environment with pool tables, table tennis and all your favourite gaming consoles
  • State-of-the-art end-of-trip facilities
  • EAP access for you and your family
  • Learning & Development platform with over 9,000 courses
  • Paid volunteer day
  • Flexible working hours
  • Help yourself drinks fridges and snack shelves

We believe that the unique contributions of everyone at Easygo are the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. We are passionate about providing a workplace that encourages great participation and an equal playing field, where merit and accomplishment are the only criteria for success.

 

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About The Company

Novaquark is dedicated to bringing people from across the globe, forging together our own worlds and creations. Their unique mindset and technologies are incredibly innovative, appealing to a wide audience and suitable for an array of projects. Their first game, Dual Universe, is an ambitious, continuous single-shard sandbox MMORPG taking place in a vast, untamed galaxy. The game grandly showcases the power of voxels and focuses on emergent gameplay with a player-driven in-game economy, politics, trade and warfare. Players and game makers alike are empowered to let their wildest imaginations soar to create stunning buildings and contraptions, fully-functioning vehicles of every shape and size, and awe-inspiring pieces of art. And they’re just getting started!

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