Payment Growth and Campaign Strategy Lead - Global Payment

2 Months ago • 5 Years + • Marketing

Job Summary

Job Description

The Payment Growth and Campaign Strategy Lead at ByteDance's Global Payment team will manage P&L, drive cross-functional initiatives to optimize country performance, set targets, and manage the COD feature. Responsibilities include developing and executing payment marketing campaigns across various channels (website, email, social media, etc.), collaborating with internal teams (product, tech, marketing, legal, finance, customer support), and managing partnerships. The role requires analyzing data, identifying opportunities, and optimizing strategies to enhance engagement and transaction growth. A strong understanding of payment processing, banking regulations, and e-commerce trends is essential.
Must have:
  • Manage P&L and optimize payment strategies
  • Drive cross-functional initiatives for performance
  • Develop and execute payment marketing campaigns
  • Analyze data, identify opportunities, optimize strategies
  • Collaborate with internal and external stakeholders

Job Details

Responsibilities
About ByteDance Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content. Why Join Us Creation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At ByteDance, we create together and grow together. That's how we drive impact - for ourselves, our company, and the users we serve. Join us. About The Global Payment team of Bytedance provides payment solutions - including payment acquisitions, disbursements, transaction monitoring, payment method management, foreign exchange conversion, accounting, reconciliations, and so on to ensure that our users have a smooth and secure payment experience on ByteDance platforms including TikTok. Responsibilities: Growth & Solution - Manage P&L and actively identify opportunities and build strategy for optimization. - Drive discussions with cross-functional teams to execute initiatives and projects to drive overall country performance - Setting up targets and monitoring achievement of new initiatives and improvements to achieve goals, including course-corrective actions, if necessary - Coordinate with internal teams and stakeholders, including product, tech, marketing, legal, finance and customer support, and also other businesses within the group to ensure seamless project management. - Manage the COD feature and strategy Marketing - Develop and execute customized payment marketing campaign plans in collaboration with all Bytedance businesses such as eCommerce, Live Streaming, Advertisement etc. These campaigns will be tailored for each partner to enhance engagement and accelerate transaction growth. - Utilize 360 marketing channels including website, email marketing, social media, events, and content marketing, and collaborate closely with the User Growth team - Manage the effectiveness of marketing campaigns and partnership activities, leveraging insights to optimize future strategies and communicate ROI to stakeholders - Continuously monitor market trends and the competitive landscape to pinpoint opportunities for new or expanded partnerships - Foster strong, collaborative relationships with internal and external stakeholders to ensure seamless execution of campaigns and initiatives
Qualifications
Minimum Qualifications: - Good knowledge of payment processing, banking regulations, and e-commerce industry trends. -Proven ability to gather and analyze data, generate insights, test hypotheses, identify root causes, and develop actionable plans. - Strong research, critical thinking, and problem-solving abilities, with proficiency in measurement, performance, and optimization tools. - Comfortable working in a fast-paced environment with competing priorities and tight deadlines. - People management experience Preferred Qualifications: - 5+ years of relevant work experience, preferably in the payment industry ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Similar Jobs

Scopely - Head of Product

Scopely

Spain (On-Site)
7 Months ago
Forescout - Network Security Product Manager

Forescout

United States (On-Site)
3 Months ago
Interactive Brokers - Associate / Senior Associate - Institutional Services

Interactive Brokers

Hong Kong (Hybrid)
2 Weeks ago
YouGov - Working Student (m/f/d) in the Technical Support Department

YouGov

Nuremberg, Bavaria, Germany (Hybrid)
2 Weeks ago
Evoplay games - SEO Specialist

Evoplay games

Kyiv, Kyiv City, Ukraine (On-Site)
1 Month ago
The Walt Disney Company - Digital Retail Marketing Intern

The Walt Disney Company

Paris, Île-de-France, France (On-Site)
2 Months ago
Corsair - DIY Marketing Specialist

Corsair

Thailand (On-Site)
1 Month ago
Epic Games - Director, Marketing

Epic Games

(On-Site)
1 Month ago
Tencent - Marketing Manager - Latin America

Tencent

Shenzhen, Guangdong Province, China (On-Site)
2 Months ago
Kwalee - Senior Game Programmer (Creative Marketing)

Kwalee

Bengaluru, Karnataka, India (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Google - Account Strategist, Mid-Market Sales

Google

Shenzhen, Guangdong Province, China (On-Site)
1 Month ago
Veeam Software - Product Manager, SaaS

Veeam Software

Prague, Czechia (Remote)
2 Weeks ago
Egnyte - Senior Product Marketing Manager, Life Sciences

Egnyte

Raleigh, North Carolina, United States (Remote)
2 Months ago
Antartic Globle - B2B Sales Developer

Antartic Globle

Mumbai, Maharashtra, India (Hybrid)
1 Year ago
Social Discovery Group - VP of Finance

Social Discovery Group

Israel (Remote)
7 Months ago
Every matrix - Business Intelligence Lead

Every matrix

Bucharest, Bucharest, Romania (Hybrid)
3 Months ago
TransUnion - Director, Research & Consulting - Diversified Markets

TransUnion

Chicago, Illinois, United States (Hybrid)
1 Month ago
Ubisoft - Art Director

Ubisoft

Annecy, Auvergne-Rhône-Alpes, France (On-Site)
1 Month ago
Nordson Corporation - Senior Specialist, Purchasing/Procurement

Nordson Corporation

Duluth, Georgia, United States (On-Site)
2 Weeks ago
Addepar - Product Manager - Visualizations

Addepar

United States (Remote)
1 Week ago

Get notifed when new similar jobs are uploaded

Jobs in Jakarta, Jakarta, Indonesia

GoTo Group - SDET - Insurance

GoTo Group

Jakarta, Jakarta, Indonesia (On-Site)
7 Months ago
GoTo Group - Senior Data Analyst

GoTo Group

Jakarta, Jakarta, Indonesia (On-Site)
6 Months ago
bytedance - Partnership Manager - BytePlus

bytedance

Jakarta, Jakarta, Indonesia (On-Site)
1 Month ago
Windranger Labs - Frontend Engineer

Windranger Labs

Central Sulawesi, Indonesia (Remote)
2 Months ago
Argus Labs - General Internship Program

Argus Labs

Indonesia (Remote)
2 Months ago
Social Discovery Group - Head of Product (Premium products)

Social Discovery Group

Indonesia (Remote)
6 Months ago
GoTo Group - Product Manager - Fulfillment

GoTo Group

Jakarta, Jakarta, Indonesia (On-Site)
1 Month ago
NinjaVan - Field Sales Executive Surabaya (Talent Pool)

NinjaVan

Surabaya, East Java, Indonesia (On-Site)
7 Months ago
NetEase Games - Global Influencer Marketing

NetEase Games

Indonesia (On-Site)
7 Months ago
NinjaVan - Customer Service Agent Yogyakarta

NinjaVan

Yogyakarta, Special Region Of Yogyakarta, Indonesia (On-Site)
7 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Nordcurrent - Senior User Acquisition Manager

Nordcurrent

Vilnius, Vilnius County, Lithuania (On-Site)
7 Months ago
Assystems - Leader Technique Transformation Digitale et Industrie 4.0 H/F

Assystems

Montigny-le-Bretonneux, Île-de-France, France (On-Site)
7 Months ago
Smilegate - Marketing PM (Subculture)

Smilegate

Seongnam-si, Gyeonggi-do, South Korea (On-Site)
4 Months ago
Sunday - Growth Manager

Sunday

Hamburg, Hamburg, Germany (Hybrid)
1 Month ago
Scopely - Product Manager, Analytics

Scopely

Barcelona, Catalonia, Spain (Hybrid)
2 Months ago
ElevenLabs - Landing Page Designer

ElevenLabs

United States (Remote)
2 Months ago
Onward Search - Digital Copywriter (Contract)

Onward Search

Westwood, Massachusetts, United States (Hybrid)
6 Months ago
PwC - Consultant Expérimenté en Comptabilité Banque | CDI | H/F

PwC

Neuilly-sur-Seine, Île-de-France, France (On-Site)
7 Months ago
Joyride Games - VP Marketing

Joyride Games

Austin, Texas, United States (Remote)
1 Year ago

Get notifed when new similar jobs are uploaded

About The Company

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.

San Jose, California, United States (On-Site)

Tokyo, Japan (On-Site)

Taguig, Metro Manila, Philippines (On-Site)

San Jose, California, United States (On-Site)

Ho Chi Minh City, Vietnam (On-Site)

View All Jobs

Get notified when new jobs are added by bytedance

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug