Influencer Marketing Manager, Code AI Apps

Responsibilities

About the team: The Developer Operation team at ByteDance serves as the bridge between our engineering innovation and the global developer community. Our mission is to connect developers to the power of AI-driven coding. We build meaningful relationships with developers, create content, and enable them to succeed using our tools and APIs. Acting as vibe coding advocates, we bring developer feedback into the company while showcasing our technology to the world. Responsibilities: - Identify and recruit US-based Key Opinion Leaders (KOLs) aligned with TRAE’s brand, negotiating partnerships to drive market penetration. - Oversee end-to-end Key Opinion Leaders (KOLs) campaigns: plan content themes, align timelines, and monitor execution quality. - Track key metrics (engagement, conversions) post-campaign, deriving insights to refine collaboration strategies. - Nurture long-term Key Opinion Leaders (KOLs) relationships via regular communication, while scouting emerging influencers for expansion.

Qualifications

Minimum Qualifications: - Bachelor's degree or above in Marketing or Business related fields. - Deep understanding of US social platforms and KOL ecosystem dynamics. - 3+ year experience in US market operations, with a track record of executing successful campaigns. - Excellent communication skills; ability to collaborate with internal teams (marketing, product) efficiently. Preferred Qualifications: - Experienced in Key Opinion Leaders (KOLs) marketing. - Knowledge of AI coding industry.

Job Information

【For Pay Transparency】Compensation Description (Annually)

The base salary range for this position in the selected city is $112356 - $211112 annually.​

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.​

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).​

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.​

For Los Angeles County (unincorporated) Candidates:​

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:​

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;​

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and​

3. Exercising sound judgment.​