Influencer Manager

We are looking for a creative Influencer Manager with a passion for video games to join our dynamic marketing team at Game Drive in The Netherlands. This role involves building and managing relationships with influencers and content creators to boost awareness and engagement for our clients' games. You will develop and execute influencer campaigns, organize events, manage inquiries, and analyze campaign results to maximize online share-of-voice. The ideal candidate will leverage existing industry relationships and cultivate new contacts, staying abreast of game industry trends to recommend effective communication strategies.

Must Have

• Develop, deliver, and execute Influencer campaigns
• Organize and manage previews, reviews, let’s plays, broadcasts, podcasts and more
• Organize and manage influencer events
• Manage inquiries, interview requests, influencer tools
• Monitor, analyze, and communicate campaign results regularly
• Maximize online share-of-voice for all clients and their games
• Leverage existing relationships and cultivate new contacts within the industry
• Maintain a keen understanding of game industry trends impacting clients and recommending appropriate communication strategies
• Identify and share competitor insights with the team
• Brief and manage external local and influencer agencies
• Optimize communication through (testing) tools, analytics, SEO reports, surveys, and more
• Support the Game Drive team and/or clients at exhibitions and events
• Creative with exceptional English writing skills
• Degree in Marketing, Advertising, Communications, Media or a related creative field
• Strong affinity for video games; able to generate enthusiasm and empathy for each project
• Minimum 1 years of experience, including managing media relationships, influencer partnerships, and collaborating with external agencies and stakeholders
• Skills to act as a spokesperson, proactively pitch and place stories in the media, as well as manage relationships, and maintaining an up-to-date network of contacts
• Strong communication skills when liaising with colleagues, influencers, and clients – effectively conveying the value of client games
• Deep understanding of social influencer marketing and its impact on brand promotion and commercial success
• Ability to build trust, and long-term relationships with influencers
• Familiarity with current and emerging platforms, gaming trends, and social media
• Ability to thrive in a fast-paced environment with shifting priorities and multiple deadlines

Perks & Benefits

• Immediate start available
• Employment contract: Part-time (min. 32h)/ Full-time
• Gross salary based on full-time employment: €3.000 – €4.000, depending on experience
• Contract term: 7 – 12 months, with intention to extend
• Caring and supportive 12+ member marketing team
• Insights into the video game industry and games
• A day off on your birthday
• Monthly Thursday afternoon drinks & Monthly lunch
• Annual company BBQ and team outing
• Great office space in the heart of Utrecht city center

We are looking for a creative Influencer Manager, based in The Netherlands, with a passion for video games to join our dynamic marketing team.

As a Influencer manager, you will build and manage relationships with influencers / content creators to support our clients’ games. You will be responsible for boosting awareness and engagement for each client and their games.

Your Responsibilities

• Develop, deliver, and execute Influencer campaigns
• Organize and manage previews, reviews, let’s plays, broadcasts, podcasts and more
• Organize and manage influencer events
• Manage inquiries, interview requests, influencer tools
• Monitor, analyze, and communicate campaign results regularly
• Maximize online share-of-voice for all clients and their games
• Leverage existing relationships and cultivate new contacts within the industry
• Maintain a keen understanding of game industry trends impacting clients and recommending appropriate communication strategies
• Identify and share competitor insights with the team
• Brief and manage external local and influencer agencies
• Optimize communication through (testing) tools, analytics, SEO reports, surveys, and more
• Support the Game Drive team and/or clients at exhibitions and events

Skills required

• Creative with exceptional English writing skills
• Degree in Marketing, Advertising, Communications, Media or a related creative field
• Strong affinity for video games; able to generate enthusiasm and empathy for each project
• Minimum 1 years of experience, including managing media relationships, influencer partnerships, and collaborating with external agencies and stakeholders
• Skills to act as a spokesperson, proactively pitch and place stories in the media, as well as manage relationships, and maintaining an up-to-date network of contacts
• Strong communication skills when liaising with colleagues, influencers, and clients – effectively conveying the value of client games
• Deep understanding of social influencer marketing and its impact on brand promotion and commercial success
• Ability to build trust, and long-term relationships with influencers
• Familiarity with current and emerging platforms, gaming trends, and social media
• Ability to thrive in a fast-paced environment with shifting priorities and multiple deadlines

We offer:

• Starting contract:
• Immediate start available
• Employment contract: Part-time (min. 32h)/ Full-time
• Gross salary based on full-time employment: €3.000 – €4.000, depending on experience
• Contract term: 7 – 12 months, with intention to extend
• Caring and supportive 12+ member marketing team
• Insights into the video game industry and games
• A day off on your birthday
• Monthly Thursday afternoon drinks & Monthly lunch
• Annual company BBQ and team outing
• Great office space in the heart of Utrecht city center