Content Strategist

The Content Strategist will be responsible for developing and implementing comprehensive content strategies to meet business objectives and brand goals. This involves creating content calendars, developing hooks and formats for various platforms, and collaborating with creative teams. The role requires managing and analyzing campaign performance, conducting market research, and optimizing content using data-driven insights, SEO, and AI. Candidates should possess strong storytelling, analytical, and project management skills, with a minimum of 3 years of experience in content creation.

Must Have

• Create and craft a calendar plan and strategy/direction to meet business objectives.
• Develop & implement effective content strategies & plans to achieve brand objectives.
• Develop hooks, script directions, and content formats optimized for each platform.
• Brief and align with the Content Creator, Editor, and Graphic Designer to develop creative assets.
• Manage and analyze the results of content campaigns and create comprehensive reports.
• Carry out content research to keep updated with customer trends, market situations, and competitors.
• Build and maintain content for all products and new targets in all channels.
• Lead end-to-end digital campaigns, from conceptualization to execution, across social media.
• Collaborate with the performance marketing team to integrate content initiatives with paid media strategies and create high-quality, engaging content across digital platforms.
• Analyze campaign performance, key insights and their implications, and provide actionable recommendations based on data to refine content.
• Optimize content performance through data-driven insights, SEO, and emerging trends in digital storytelling.
• Monitor and evaluate influencer performance metrics, ensuring alignment with campaign objectives.
• A minimum of 3 years of experience in content creation.
• Demonstrated experience in understanding and developing content that aligns with brand identity and corporate image.
• Excellent storytelling skills and deep understanding of product key messages.
• A strong portfolio showcasing a variety of content types and formats.
• Excellent verbal and written communication skills.
• Ability to collaborate effectively with cross-functional teams.
• Strong ability to manage multiple projects simultaneously and adapt to changing priorities and deadlines.
• Work with analytical skill along with attention to details.
• Strong strategic thinking, analytical, and project ownership skills.
• Excellent presentation skill.
• Able to learn, adapt, and apply artificial intelligence to work processes.

Good to Have

• Experience in conversion and creative content.
• Passion for the beauty, health, and wellness industry.

Perks & Benefits

• Health insurance
• 5-day work week
• Social security
• Maternity leave
• Performance bonus
• Holiday pay
• Travel allowance

Responsibilities

• Create and craft a calendar plan and strategy/direction to meet business objectives.
• Develop & implement effective content strategies & plans to achieve brand objectives.
• Develop hooks, script directions, and content formats optimized for each platform.
• Brief and align with the Content Creator, Editor, and Graphic Designer to develop creative assets.
• Manage and analyze the results of content campaigns and create comprehensive reports.
• Carry out content research to keep updated with customer trends, market situations, and competitors.
• Build and maintain content for all products and new targets in all channels.
• Lead end-to-end digital campaigns, from conceptualization to execution, across social media.
• Collaborate with the performance marketing team to integrate content initiatives with paid media strategies and create high-quality, engaging content across digital platforms, including social media, website, and other digital media..
• Analyze campaign performance, key insights and their implications, and provide actionable recommendations based on data to refine content ensuring alignment with audience expectations and market opportunities.
• Optimize content performance through data-driven insights, SEO, and emerging trends in digital storytelling.
• Monitor and evaluate influencer performance metrics, ensuring alignment with campaign objectives.

Qualifications

• A minimum of 3 years of experience in content creation (conversion, creative content is plus), preferably in a professional setting.
• Demonstrated experience in understanding and developing content that aligns with brand identity and corporate image.
• Excellent storytelling skills and deep understanding of product key messages.
• A strong portfolio showcasing a variety of content types and formats, demonstrating creativity and professional excellence.
• Excellent verbal and written communication skills
• Ability to collaborate effectively with cross-functional teams, including marketing, design, and product development.
• Strong ability to manage multiple projects simultaneously and adapt to changing priorities and deadlines.
• Passion for the beauty, health, and wellness industry would be a plus.
• Work with analytical skill along with attention to details.
• Strong strategic thinking, analytical, and project ownership skills.
• Excellent presentation skill.
• Able to learn, adapt, and apply artificial intelligence to work processes to reduce working time and minimize potential errors.

Required Experience

• No minimum experience specified

Job Level

• Officer Level

Salary

• 30,000 - 40,000 THB

Job Function

• Marketing / Advertising

Job Type

• Full-time job

About the company

Number of employees: 10-50 people

Company type: Advertising / Media

Company location: Bangkok

Website: www.s2ofestival.com

Founded in: 2004

Rating: 5/5

Woody World Co., Ltd., a producer of television programs and various forms of entertainment media, including the program "Woody World" with "Khun Woody Milintachinda" as the main host leading the creation of programs and formats that align with the ...

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It's not about the ideas. It's about making ideas happen.

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Work location: Wattana

Head office: 725 Metropolis Building, Room No.1 , 11st Floor, Sukhumvit Rd., North Klongton, Wattana, Bangkok 10110

Benefits

• Health insurance
• 5-day work week
• Social security
• Maternity leave
• Performance bonus
• Holiday pay
• Travel allowance