Digital Media Planner

As a Digital Media Planner at Publicis Groupe, you will be responsible for independently creating and implementing strategic digital media plans, guiding junior team members, and collaborating closely with clients, account managers, and the creative team. Your role involves supporting the entire media planning process, from research and analysis to execution, ensuring alignment with client goals and maximizing campaign performance. You will manage media budgets, analyze performance data, prepare client reports, and stay updated on digital media innovations.

Must Have

• Develop and implement strategic digital media plans
• Support the digital media planning process
• Collaborate with clients to understand marketing objectives
• Assist in managing media budgets
• Contribute to supervising junior digital media planners
• Conduct media research to identify digital industry trends and audience insights
• Analyze campaign performance data using digital analytics tools
• Prepare reports and presentations for clients
• Keep up-to-date with digital media innovations
• 2+ years of experience in media planning or a similar role
• Familiarity with digital media planning tools and data analytics
• Strong analytical skills for interpreting data
• Effective communication skills to present media strategies
• Ability to manage multiple projects and collaborate within a team
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
• Excellent written and spoken English

Good to Have

• Understanding of digital marketing platforms such as Google Ads, Facebook, Instagram, LinkedIn, DV360, AdForm and other similar platforms

Perks & Benefits

• Growth Opportunities through experience and local/global training programs
• Free Online Training via LinkedIn Learning and Marcel AI platform
• Hybrid work model with up to two days working from home

Company description

Publicis Groupe is one of the largest communications groups in the world. We are building the agency model of the future and take a holistic approach to our clients’ challenges. By fusing together our media, creative, data and technology expertise, we are able to provide clients with integrated solutions, transformative ideas and compelling consumer experiences. We call it the Power of One. The words of Publicis founder Marcel Bleustein-Blanchet, 'You have to lead the change, if you don’t want to be led by change,' remain our raison d'être and the reason we wake up every day at Publicis Groupe.

Overview

As a Digital Media Planner, you’ll be responsible for independently creating media plans and guiding junior team members. You will also work closely with clients, account managers, and the creative team to craft strategic media plans that align with the client’s goals and maximize campaign performance.

Responsibilities

• Develop and implement strategic digital media plans aligned with client goals and target audiences.
• Support the digital media planning process, from research and analysis to strategy development and execution.
• Collaborate with clients to understand their marketing objectives and create tailored digital media solutions.
• Assist in managing media budgets, ensuring efficient allocation and optimization of resources across digital campaigns.
• Contribute to supervising junior digital media planners and their skill development.
• Conduct media research to identify digital industry trends and audience insights.
• Analyze campaign performance data using digital analytics tools and collaborate on recommendations to improve ROI.
• Prepare reports and presentations for clients on digital media strategies and campaign results.
• Keep up-to-date with digital media innovations, including programmatic advertising, data analytics, and new platforms

Qualifications

• 2+ years of experience in media planning or a similar role, ideally within a media agency.
• Understanding of digital marketing platforms such as Google Ads, Facebook, Instagram, LinkedIn, DV360, AdForm is a plus, and other similar platforms.
• Familiarity with digital media planning tools and data analytics.
• Strong analytical skills for interpreting data and gaining insights.
• Effective communication skills to present media strategies and results to clients.
• Ability to manage multiple projects and collaborate within a team-oriented environment.
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
• Excellent written and spoken English

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

🚀Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.

📚 Free Online Training: You can access unlimited courses from LinkedIn Learning through our artificial intelligence platform "Marcel".

✨ Work-Life Balance: Enjoy a hybrid model with up to two days working from home.