This working student role at WongDoody supports the Digital Strategy & Analytics team. Key responsibilities include assisting with performance and content measures across various digital channels (Meta, Google, TikTok, LinkedIn, YouTube), evaluating tests, and preparing analyses. A major focus is on reporting and analytics, involving the evaluation of social, content, and web performance for organic channels, maintaining reports and dashboards, and supporting tracking and data quality checks. The role also requires interdisciplinary collaboration. Candidates need ongoing studies in marketing, data, or similar, strong interest in performance marketing, basic digital channel understanding, and very good German skills.

Must Have

• Ongoing studies in Marketing, Communication, Media, Business, Data or similar
• Strong interest in Performance Marketing, Analytics and data-driven decisions
• Basic understanding of Social Media, Content Performance and digital channels
• Analytical, structured way of working and desire to make things measurable
• Very good German language skills

Good to Have

• First experience with Analytics, Reporting or Dashboard tools is an advantage
• Good English language skills are an advantage

Perks & Benefits

• Flexible working hours
• Work from wherever suits you – home office, one of our offices (Stuttgart, Berlin, Düsseldorf) or even temporarily abroad in the EU
• Free snacks and drinks in our offices
• Working time account with 100% overtime compensation
• An innovative work environment with modern technical equipment
• Further training opportunities to stay up-to-date
• 30 days of vacation per year
• Urban Sports Club
• Corporate Benefits
• An inspiring team with whom collaboration for strong brands is fun

Working Student Digital Strategy & Analytics (all genders)

Berlin, DE | Germany (REMOTE)

WongDoody – that's over 2,000 colleagues in 22 design studios on four continents. In Germany, we work with around 300 colleagues at our locations in Berlin, Stuttgart, Düsseldorf and remotely. Our service areas include Experience Design, Immersive Experiences, Influencer Marketing, and future-proof, holistic Digital Marketing. As part of Infosys, a globally leading tech innovator, we develop customer-centric solutions at the intersection of creativity, technology, and artificial intelligence.

We combine deep industry know-how from FMCG, Retail, Automotive, Mechanical Engineering, and Technology. For brands like dm, Otto, Porsche, Bosch, TRUMPF, and Mercedes-Benz, we develop user-centric strategies, distinctive brand presences, digital products, and influencer campaigns that seamlessly connect creation, data, and media.

Our local Benefits

• Flexible working hours
• Work from wherever suits you – home office, one of our offices (Stuttgart, Berlin, Düsseldorf) or even temporarily abroad in the EU
• Free snacks and drinks in our offices
• Working time account with 100% overtime compensation
• An innovative work environment with modern technical equipment
• Further training opportunities to stay up-to-date
• 30 days of vacation per year
• Urban Sports Club
• Corporate Benefits
• An inspiring team with whom collaboration for strong brands is fun

What awaits you

Strategy & Performance Support (≈35%)

• Support in the preparation and maintenance of performance and content measures on channels such as Meta, Google, TikTok, LinkedIn, and YouTube
• Assistance with channel and content overviews, e.g., for structuring measures along defined KPIs
• Evaluation of tests, e.g., on creatives, formats, or timings, and documentation of learnings
• Research, preparation, and maintenance of analyses and benchmarks for internal teams

Reporting & Analytics (≈55%)

• Support in the evaluation of social, content, and web performance for predominantly organic channels and owned media
• Assistance with KPI strategy, content structures, and simple benchmark analyses
• Maintenance of existing reports and dashboards, e.g., in Looker Studio, GA4, Sheets, or Excel
• Support with basic tracking and data checks, e.g., UTM logics and data quality
• Preparation of figures, charts, and key findings for presentations and internal alignments

Interdisciplinary Collaboration (≈10%)

• Collaboration with colleagues from strategy, creation, and implementation in daily business
• Preparation of briefings and presentations
• Insights into related topics, depending on the project

What you bring

• Ongoing studies in Marketing, Communication, Media, Business, Data or similar
• Strong interest in Performance Marketing, Analytics and data-driven decisions
• Basic understanding of Social Media, Content Performance and digital channels
• First experience with Analytics, Reporting or Dashboard tools is an advantage
• Analytical, structured way of working and desire to make things measurable
• Very good German language skills, good English language skills are an advantage
• Team spirit, initiative, and willingness to learn

For us, only your personality and your professional skills count. Your gender, age or appearance, your origin or sexual orientation play no role for us – we are open to working with any person.

(Please note: This is a job advertisement from WongDoody GmbH based in Germany. Via our website or other sources, you may find job advertisements published by one of our WongDoody sister companies, with whom we jointly operate worldwide under the "WongDoody" brand. The company that published the respective advertisement is solely responsible for each job offer. Contact persons, required information and applicable conditions may vary. Here you can find out how WongDoody GmbH processes your personal data provided during the application process).

If you have any questions about the application process, please feel free to contact our People & Culture team directly at Vivien.jost@odt.net.