Senior Digital Strategist (all genders)

WongDoody, a creative technology agency with 30 years of experience, is seeking a Senior Digital Strategist. This role involves developing sophisticated strategic concepts and cross-channel communication experiences, creating data-driven analyses, and leading strategic content on client projects. The strategist will identify innovative business areas, trends, and technologies, collaborate with creative and performance teams, and experiment with AI tools to drive marketing solutions for strong brands in the FMCG and retail sectors.

Must Have

• Develop sophisticated strategic concepts and cross-channel communication experiences
• Create data-driven analyses and research (market, competitors, target groups)
• Develop insight- and data-driven creative briefs and client strategy documents
• Identify innovative business areas, trends, and technologies
• Lead strategic content on client projects, present to clients, and provide continuous strategic consulting
• Design and facilitate strategy and creative workshops
• Ensure on-brief creative quality while adhering to timing and budget
• Collaborate closely with creation and performance teams
• Test and evaluate new marketing channels and advertising formats
• Stay updated with digital marketing trends and integrate new technologies
• Experiment with AI tools and technologies for innovative marketing solutions
• Own and manage relationships with external partners and vendors
• Guide junior team members
• At least 5 years of professional experience in strategic planning with a creative agency
• Expertise in B2C marketing, FMCG, and retail communication
• Data-driven and user-centric way of thinking and working
• Passion for conceptual ideas and digital ecosystems development
• Proven track record of developing effective brand and communication strategies
• Digital-first strategic thinking
• Experience with AI tools and technologies in a marketing context
• Own social/content analytics for organic content and owned web (define KPIs, content frameworks, benchmarks)
• Excellent communication and presentation skills
• Proficiency in both German and English

Good to Have

• Experience in e-commerce and CRM
• Ability to build and maintain automated, reliable dashboards (Looker Studio/Data Studio, GA4, Sheets/Excel)

Perks & Benefits

• Flexible working hours
• 100% overtime compensation
• Work from home or office (hybrid model)
• Working for strong brands and clients
• 30 days' vacation per year
• Urban Sports Club membership
• Company Benefits
• Welcoming teams

WongDoody is a creative technology agency with 30 years of experience, 2,000 designers and innovators, and 20 design studios around the world. We are proud to have won over 500 creative awards and have twice been finalists for Innovation Agency of the Year. We create intelligent marketing and experiences that help unlock what’s next for people and brands. And we believe in a Friend Called Future - always embracing what's new and what's next with open arms.

Retail & CPG Vertical

Our team specializes in FMCG and retail. Together with strong, unique brands like OTTO, bonprix, Rolf Benz and Avène we develop new brand strategies, customer-centric campaigns and digital products. We find new ways to combine creation, data and media.

Our local benefits

• Flexible working hours and 100% overtime compensation
• Work where it works for you. At home or in the office, or any mix you like
• Working for strong brands and clients we believe in
• 30 days' vacation per year
• Urban Sports Club
• Company Benefits
• Nice people in welcoming teams

What you can expect

• Develop sophisticated strategic concepts and cross-channel communication experiences.
• Create data-driven analyses and research (market, competitors, and target groups) for the development of a strong strategic foundation.
• Develop insight- and data-driven creative briefs, with clearly defined goals, and client strategy documents.
• Identify innovative business areas, trends, and technologies, and direct implications for clients.
• Lead strategic content on client projects, regularly present to and exchange with clients, and provide continuous strategic client consulting
• Design and facilitate strategy and creative workshops within the team and with clients.
• Ensure on-brief creative quality while adhering to timing and budget constraints.
• Collaborate closely with colleagues in creation and performance teams to enhance digital marketing content.
• Test and evaluate new marketing channels and advertising formats.
• Stay updated with the latest trends in digital marketing, evaluate new technologies, and integrate them into our marketing strategies
• Experiment with AI tools and technologies to drive innovative marketing solutions.
• Own and manage relationships with external partners and vendors to support integrated programs.
• Guide junior team members.

What we'd love to see

• At least 5 years of professional experience in strategic planning with a creative agency.
• Expertise in B2C marketing, FMCG, and retail communication—e-commerce and CRM are a plus.
• Data-driven and user-centric way of thinking and working.
• Passion for conceptual ideas and the development of digital ecosystems.
• Proven track record of developing effective brand and communication strategies that deliver business outcomes.
• Digital-first strategic thinking and understanding the challenges and opportunities that consumer brands and retailers face.
• Experience with AI tools and technologies in a marketing context.
• Own social/content analytics for (mostly) organic content (e.g., Instagram, TikTok, YouTube, LinkedIn) and owned web: define KPIs, content frameworks, and benchmarks tied to business outcomes.
• Optional: Build and maintain automated, reliable dashboards (using tools like Looker Studio/Data Studio; GA4; and Sheets/Excel) that run on weekly/monthly/quarterly cadences and deliver clear management summaries.
• Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
• Positive and proactive attitude, sense of humor, collaborative, and strong interpersonal skills.
• Proficiency in both German and English is required.

We care about your personality and professional skills. We don't care about your gender, age, nationality or appearance and are open to working with everyone.

Please note: This is a job ad by WongDoody GmbH based in Germany. Through our website or other sources, you may find job ads published by one of our WongDoody sister companies around the globe with whom we act jointly under the band “WongDoody”. For each job offer, only the entity is responsible, which has published the ad. Contact persons, required information and applicable terms may differ. You can inform yourself how WongDoody GmbH is processing your personal data provided in the application process here.

If you have any questions about the application process, feel free to contact our People & Culture Team directly under Vivien.jost@odt.net.