Digital Activation Executive

The Digital Activation Executive supports the setup, delivery, and optimization of digital campaigns, translating implementation plans into online media buying. This role involves managing campaign activations from start to finish, including briefing, order checking, tagging, trafficking, and media booking. The executive also supports the manager with data, insights for planning, and various media activation tasks, ensuring campaigns meet KPIs and adhere to best practices.

Must Have

• Support setup, delivery, and optimization of digital campaigns.
• Execute campaign bookings and keep budget trackers updated.
• Lead campaign activation from briefing to setup.
• Ensure pacing is on track and performance is optimized.
• Apply brand safety lists and adhere to compliance.
• Action changes to media bookings promptly.
• Support media partnerships and sponsorships.
• Responsible for data completion in post reports and insights.
• Apply correct service and ad tech fees.
• Use appropriate briefing templates.
• Prepare billing and ensure booking confirmations are correct.
• Reconcile campaigns to media plans.
• Compile and upload 3rd party auditing or Media Mix Modelling data.
• Respond to account queries within 14 days.
• Understand PMX and Zenith products.

Perks & Benefits

• Comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• Creative, lively, and rewarding office environment.
• Publicis Liberté flexibility approach — "working your way with us."
• Access to Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses (Working With Cancer Pledge).
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

Company description

At Zenith, we are a connected team with purpose. We are driven to create new perspectives through modern media. We believe marketing is a powerful investment that can build and grow brands and increase business profitability. So we unlock opportunities for growth by placing consumer behaviour, attitudes, and insights at the heart of everything we do. We pride ourselves on delivering return on investment, imagination, and insight.

Central to this vision is the knowledge that we are only as good as our people. To grow our clients' business, we need to attract, retain, develop, and grow the brightest talent in the industry. We know it is not the sum of one but the sum of all of us that make us great. Our behaviours are: Be Bold, Be Kind, Be Better Together.

We’re determined to eradicate any barriers that prevent our people from achieving their fullest potential.

We offer progressive flexible working options to everyone at all levels — it’s not a policy. It’s behaviour-led and reinforced through our values.

Mental health & wellbeing is something we consider a priority — it's championed by our own people internally and is a regular conversation.

We have a lot of fun — we’re constantly looking at reinventing how we’re connecting with each other.

Overview

Role Purpose:

Support the setup, delivery, and optimisation of digital campaigns, bringing the implementation plan to life across all online media buying. The role is also to support the manager with data and insights for planning implications and media activation tasks.

Accountabilities:

Client Service

• Take an active interest and understanding of the culture, consumer, category and competitive context of the client’s business. Able to articulate key client challenges.
• Ensure all key clients reports are updated in a timely, accurate and client friendly manner.

**Investments & Activations:

Campaign Activations & Delivery**

• Execute campaign bookings by placing accurate orders with media partners based on the approved media plan. Keep internal budget trackers up to date and verify all spend reports for accuracy.
• Lead campaign activation from start to finish, including briefing and analysing trading proposals, checking insertion orders [IOS], applying tags, trafficking creatives, apply audience targeting, booking media, and setting up campaigns
• Ensure pacing is on track and performance is optimised to deliver set ACTIVATIONS goals and KPIs. Flag any issues with publishers, clients and team
• Apply brand safety lists every month on campaigns. Adhere to all compliance, agency best practice. Must have MBA sign-off and/or receive Purchase Order. Ensure all booking confirmation, booking contracts are recorded in share drives
• Action any change to media bookings promptly and accurately. Record changes and ensure all team members are up to date with latest status
• Work closely with Manager to QA campaigns before launch.

Trading & Partnerships:

• Support media partnerships and sponsorships by managing digital deliverables, monitoring timelines, and ensuring all creative, tracking, and platform elements are correctly implemented and delivered as planned.
• Negotiate makegoods or compensation if campaign is not delivering to planned targets.

Reporting & Insights:

• Responsible for the completion of all data in post reports, pacing reports and insights, Quarterly value trackers.

Processes & Best Practices:

• Apply correct service fee and ad tech fees in campaign activation
• Use appropriate briefing templates, include the right context and manage media owner feedback.
• Support the development of Co-ordinators by providing basic on the job training on all industry tools and reporting. Review progress with Digital I& A Manager
• Support onboarding of new staff onshore and offshore on digital campaign set up and finance processes
• Capable of delegating and communicating with multiple stakeholders.
• Responsible for the preparation of billing across the client patch, with the support of the coordinator
• Responsible for ensuring that all booking confirmations have been checked, loaded and coded correctly in SMD two days after booking
• Ensuring the correct PO#s are applied and all documentation is saved
• Ensures all campaigns are reconciled through to media plan to reflect actual activity after month-end invoicing. Complete budget reconciliation for Manager's approval
• Compile and upload 3rd party auditing or Media Mix Modelling data ensuring it is accurate and to deadline with support from coordinators
• Responsible for responding to all account queries within 14 days of allocation with a correct and final resolution
• Clear understanding of all PMX and Zenith products and where they are applicable for clients - APEX, Publicis Lift, Precision.
• Be the best representative of our core values by contributing to the broader agency culture and initiatives. Project confidence, energy and build team morale
• Promote a professional work environment for you and your client group, respecting company policies
• Support agency operations by implementing best practice and ways of working
• Actively participate in brainstorm, internal forums, team training and development to enhance craft knowledge and share learnings across teams, especially emerging connection opportunities
• Driving Zenith's profile in market by representing the agency in a positive manner, sharing agency news or thought leadership via your social networks
• Build strong and positive relationships with media owners, creative, PR, platforms, tech and other agency partners,
• Attend and contribute to all external Media Owner WIPs. Ensure key discussion points are captured in contact reports. Focus on campaign management and delivery, and two-way feedback.
• Actively participate in Sales Presentations, Training and Events organised by media owners and industry bodies.

Additional information

Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com

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Enjoy all the perks that come with our network offering:

• A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
• A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
• Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
• Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
• A culture of open feedback and support to reach your goals through our Career Conversations program.
• A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
• Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
• Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
• Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
• Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
• A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
• Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply.

Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via recruitmentpublicisgroupe.com

; your personal information will be kept confidential.