As Lead Digital Creative Copy & Concept, you will shape the creative direction for dm in digital communication. You will develop strong digital-first campaigns and effectively translate existing core ideas into digital experiences suitable for various channels. With your conceptual strength, textual excellence, and deep social media expertise, you will create relevant communication that reaches people and makes brands tangible. You will also guide and develop junior creatives, contribute to workflow planning, and integrate AI tools into creative processes.

Must Have

• Completed degree in communication, language, media or comparable education
• 6-8 years of experience in Concept & Copy, ideally in digital or agency environment
• Excellent conceptual skills: campaign development, guiding ideas, storylines, digital mechanics
• Ability to structure complex brand and product messages for digital touchpoints
• Deep social media competence (trends, content formats, communities, platform logic)
• Profound understanding of retailer communication (like dm) and cross-channel thinking
• Openness and motivation to integrate and develop AI tools and new technologies
• Strong language feeling, confident style, and high precision in various tonalities
• Very good German and good English skills
• Passion for ideas, excellent quality, and team spirit

Good to Have

• Experience in a digital or agency environment

Perks & Benefits

• Flexible working hours
• Work from home or office, as you prefer
• Work for strong brands and clients we believe in
• Subsidy for Urban Sports Club
• Employee benefits & discounts via Corporate Benefits
• Open-minded & nice people in all teams

Lead Digital Creative Copy & Concept (all genders) - for dm-drogerie markt

We are more than 2,000 colleagues in 22 design studios across four continents – a highly collaborative team of experts in product experiences, digital marketing, and immersive technologies. Our solutions emerge where creativity and technology meet – with a clear focus on user needs and experiences. Whether Augmented Reality, Digital Twins, AI ecosystems, Omnichannel Commerce, or integrated campaigns: We create connections between people and brands – in both B2B and B2C areas.

As part of the global technology innovator Infosys, we have the necessary scale and expertise to make big ideas a reality – and implement them worldwide.

Studio Next dm

For dm-drogerie markt, Germany's most popular retailer, we have been the lead digital agency since 2010 and have accompanied the company every step of its transformation from stationary retail to omnichannel.

In close cooperation with dm branches in Germany, Austria, and Eastern Europe, more than 50 creative minds manage and develop the strategy and e-commerce platforms for dm in these countries, while also taking care of all other online activities such as social media, CRM, digital branding, campaigns, and content marketing.

Your Role

As Lead Digital Creative Copy & Concept, you will shape the creative direction of dm in digital communication. You will develop strong digital-first campaigns and effectively translate existing core ideas into impactful and channel-appropriate digital experiences. With your conceptual strength, textual excellence, and deep social media expertise, you will create communication that is relevant, reaches people, and makes brands tangible.

Our Local Benefits

• Flexible working hours
• Work from wherever suits you. At home or in the office, entirely to your taste
• Work for strong brands and clients we believe in
• Subsidy for Urban Sports Club
• Employee benefits & discounts via Corporate Benefits
• Open-minded & nice people in all teams

What Awaits You

• Conception and development of innovative digital-first campaigns – from the core idea to cross-channel implementation
• Translation of existing core ideas, brand messages, and product content into digital, channel-appropriate narratives for dm's communicative ecosystem
• Creation of inspiring and channel-appropriate copy: headlines, claims, social content, scripts, long & short copy
• Sparring with Design, Strategy, Account Management, Media & Production – including co-designing priorities, processes, and creative standards
• Professional guidance and further development of junior creatives, including feedback, coaching, and methodological support
• Contribution to planning & managing creative workflows and setting qualitative standards in the team
• Confident presentation of concepts and consulting on digital mechanics
• Introduction of new working methods and impulses, especially in dealing with AI-supported tools and creative processes

What You Bring

• A completed degree in communication, language, media, or a comparable education
• At least 6-8 years of experience in Concept & Copy, ideally in a digital or agency environment
• Excellent conceptual skills: campaign development, core ideas, storylines, and digital mechanics
• The ability to precisely structure complex brand and product messages and effectively prepare them for digital touchpoints
• Deep social media competence – you are part of relevant platforms, use them actively, know trends, content formats, communities, and platform logics from practice
• A profound understanding of the communication of a retailer like dm and the ability to think cross-channel
• Openness and motivation to integrate and further develop AI tools and new technologies in daily creative work
• Strong language feeling, confident style, and high precision in various tonalities
• Very good German and good English skills
• Passion for ideas, excellent quality, and team spirit

Sounds like you? Then grab your laptop and apply – we look forward to having you on our creative journey!

For us, only your personality and professional skills matter. Your gender, age or appearance, your origin or sexual orientation play no role for us – we are open to working with everyone.

Please note: This is a job advertisement from WongDoody GmbH based in Germany. Via our website or other sources, you may find job advertisements published by one of our WongDoody sister companies, with whom we globally operate jointly under the "WongDoody" brand. For each job offer, only the company that published the respective advertisement is responsible. Contact persons, required information and applicable conditions may vary. Here you can find out how WongDoody GmbH processes your personal data provided during the application process.

If you have any questions about the application process, please feel free to contact our People & Culture team directly at leonie.schaefer@odt.net