Organic Growth Specialist

Kwalee is seeking an Organic Growth Specialist for their Mobile Product Marketing team to boost organic installs. The role involves owning and executing ASO strategies across Google Play and App Store, optimizing titles, descriptions, keywords, and creative assets. Responsibilities also include managing store communications, conducting A/B tests, analyzing organic performance, and growing social media presence for games. This is an onsite role in Leamington Spa.

Must Have

• Own and execute ASO strategy across Google Play and App Store for all active titles.
• Optimise titles, subtitles, descriptions, keywords, and creative assets.
• Monitor and report on category rankings, CVR, and keyword performance.
• Act as the main point of contact with Google Play and App Store Account Managers.
• Manage feature submissions, promotional opportunities, and store events.
• Plan and execute A/B tests for icons, screenshots, and videos.
• Track and analyse organic traffic, conversion rates, and trend movements.
• Manage and grow the social media presence of the games across key platforms.
• Coordinate with Illustrator and Creative teams to produce engaging content.
• Work closely with the UA team to align organic and paid growth efforts.
• Collaborate with Illustrators and Product teams for brand and creative consistency.
• Conduct regular analysis of competitor store pages, creative trends, and keyword movements.
• Experience in a similar role within the Mobile Games industry.
• Experience in Using AppTweak and or AppFollows.
• Ability to write SQL to analyse data.
• Good Understanding of Statistics and Confidence Intervals.
• Able to be based in our Leamington Spa studio 5 days per week.

Perks & Benefits

• Generous Holiday: Start with 25 days of annual leave, plus bank holidays, earning an extra day for every year of service, up to 5 years.
• Flexible Working: Core hours and a bank of 'Work From Home' days.
• Health Cover: Private medical cover, life assurance, a solid pension plan, and cover for dental and optical care.
• Recharge: On-site gym and a supportive atmosphere for wellbeing.
• Free Food & Drink: Unlimited free snacks and drinks.
• Gaming Goodies: Receive Steam codes for all game releases.
• Dog-Friendly Office: Bring your furry friend to the office.
• Office Location: Leamington Spa office with parking and electric charging stations.
• Merch & Events: Exclusive Kwalee merch, fun seasonal events, and regular town halls.

Kwalee has been making the most fun games for the world’s players for over a decade. By joining our talented team, you’ll be part of a space where ideas flow freely, innovation flourishes, and team spirit stays strong.

We’ve found that when we’re all together, great things happen. With over 1 billion players already reached, your work will contribute to our shared mission of making the most fun games for the world's players.

Join the team!

Kwalee's Mobile Product Marketing team are looking for a talent Organic Growth Specialist for ASO & social media to boost our organic installs.

The Organic Growth Specialist will work on the organic presence of our games, whilst owning and executing ASO strategies across Google Play and App Store for all active titles.

This role is based in our Leamington Spa studio working onsite 5 days per week, where our daily in-office collaboration fuels creativity and innovation.

Responsibilities:

App Store Optimisation (ASO)

• Own and execute ASO strategy across Google Play and App Store for all active titles.
• Optimise titles, subtitles, descriptions, keywords, and creative assets to maximise visibility and conversion.
• Monitor and report on category rankings, CVR, and keyword performance.
• Research and utilise the best tools and AI solutions available in order to maximise success.

Store Management & Communication

• Act as the main point of contact with Google Play and App Store Account Managers.
• Manage feature submissions, promotional opportunities, and store events in alignment with product and UA timelines.
• Maintain strong relationships with platform partners to stay ahead of store trends and best practices.

A/B Testing & Optimisation

• Plan and execute A/B tests for icons, screenshots, and videos to improve store conversion rates.
• Evaluate test results, share insights with stakeholders, and recommend data-driven improvements.

Organic Performance Analysis

• Track and analyse organic traffic, conversion rates, and trend movements across stores.
• Identify growth opportunities and deliver regular performance reports to the Growth team.
• Benchmark performance against competitors and market standards.

Social Media & Community Growth

• Manage and grow the social media presence of the games across key platforms.
• Coordinate with the Illustrator and Creative teams to produce engaging and consistent content.
• Support community engagement strategies that enhance brand awareness and retention.

Cross-Team Collaboration

• Work closely with the UA team to align organic and paid growth efforts across the funnel.
• Collaborate with Illustrators and Product teams to ensure brand and creative consistency.
• Provide feedback on store assets and campaign creatives based on performance data.

Competitor & Market Monitoring

• Conduct regular analysis of competitor store pages, creative trends, and keyword movements.
• Share actionable insights to maintain a competitive edge in visibility and conversion.

Requirements:

• Experience in a similar role within the Mobile Games industry.
• Experience in Using AppTweak and or AppFollows.
• Ability to write SQL to analyse data.
• Good Understanding of Statistics and Confidence Intervals.
• Able to be based in our Leamington Spa studio 5 days per week.

Why Kwalee?

Generous Holiday: Start with 25 days of annual leave, plus bank holidays. You'll also earn an extra day for every year of service, up to 5 years!

Flexible Working: We offer core hours that allow you to work flexibly around your life, and a bank of 'Work From Home' days to use when you need them.

Health Cover: Private medical cover, life assurance, a solid pension plan, and cover for dental and optical care.

Recharge: Take advantage of our on-site gym and a supportive atmosphere that prioritises your wellbeing.

Free Food & Drink: Fuel your day with unlimited free snacks and drinks.

Gaming Goodies: Receive Steam codes for all our game releases!

Dog-Friendly Office: Bring your furry friend to our vibrant, fun office.

Office Location: Leamington Spa office location, with from parking and electric charging stations.

Merch & Events: Get exclusive Kwalee merch, enjoy fun seasonal events, and stay informed with regular town halls.

Our Commitment to Diversity & Inclusion

At Kwalee, we take pride in being an equal opportunity employer, where we believe that diversity and inclusion are essential to driving creativity. We are committed to creating a safe, welcoming, and supportive environment where everyone can thrive.

Our culture is built on celebrating the diverse voices of our team members, fuelling innovation and strengthening our connection to our players. We are dedicated to advancing equity, diversity, and inclusion across all areas of life, including age, disability, gender identity, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, and sexual orientation.

We recognise the importance of self-development, career progression, and well-being in retaining our talented team. At Kwalee, we celebrate individuality and encourage everyone to bring their authentic selves to work.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.