Senior Specialist, Performance Marketing

As a Paid Media Senior Specialist within PayPal's Consumer Marketing organization, you will significantly impact PayPal’s mission by understanding customer needs and building effective marketing campaigns. This role involves planning, executing, and reporting on marketing campaigns, liaising with media and creative agencies, driving churn experimentation, and managing budgets. You will optimize paid media campaigns across the funnel to achieve growth in brand and performance objectives, leveraging data-driven insights and collaborating cross-functionally.

Must Have

• Liaise with media agencies on launch plans, optimization roadmaps, and budget alignment.
• Work with creative teams to define roadmaps, review proposals, and ensure seamless execution.
• Activate co-branding campaigns, product launches, and report results to leadership.
• Drive churn experimentation strategy, including ideation, testing, and customer experience evaluation.
• Write experiment briefs, testing plans, and coordinate end-to-end implementation.
• Monitor experiments post-launch, identify insights, and optimize in-flight results.
• Manage budget reporting, including agency costs and incentive payouts, for all campaigns.
• 3+ years relevant experience and a Bachelor’s degree.

Good to Have

• Effectively strategize, plan, execute, and report on priority US-based campaigns across the paid media marketing funnel.
• Collaborate closely with creative and media agency teams, as well as integrated and product marketing teams.
• Drive executional excellence with every campaign, identifying opportunities for improvement.
• Leverage data-driven approach to analyze and drive campaign optimizations.
• Partner with privacy, risk, legal, and compliance to source and evaluate external opportunities.
• Own paid media customer journey through landing page and app store testing.
• Champion changes to operational efficiencies, identifying cross-functional solutions.
• Guide publisher partner relationships with core channels partners (e.g., Google, Meta).
• Drive media learning agendas at the channel and publisher level.
• Partner closely with Analytics to continue to build and evolve paid media reporting story.
• Drive connectivity to always-on performance segment squads.
• Stays updated with the latest industry trends and identifies new opportunities.
• Partners with Martech, Media Enablement, and Media Ops to drive solutions forward.
• Minimum of 5+ years of experience in digital marketing, with experience across the funnel.
• In-depth knowledge of paid media channels.
• Experience with managing and scaling traditional upper funnel paid media programs as well as performance marketing.
• Strong analytical and data-driven mindset.
• Proven ability to develop and implement effective paid media strategies.
• Experience working with an agency team, both media and creative.
• Strong track record of working with external vendors and internal partners.
• 3+ years experience in working cross-functionally with analytics/martech teams.
• Comfortable with communicating and pitching growth opportunities.
• Excellent verbal, written, presentation, and interpersonal communications skills.
• Operate autonomously to deliver results and self-starter.
• Thrives in a fast-paced environment.
• High proficiency in Excel/Google Sheets, PowerPoint, and ad platforms.
• Excellence in stakeholder management.
• Understanding of the financial services, financial tech, and payments industry / ecosystem a plus.
• Naturally curious and dive-head-first learner.
• Strongly resonate and aim to manifest company-wide leadership principles.
• Experience constructing and successfully communicating business cases.

Perks & Benefits

• Flexible work environment
• Employee shares options
• Health insurance
• Life insurance
• Medical insurance
• Dental insurance
• Vision insurance
• Disability insurance
• Parental leave
• Family leave
• 401(k) savings plan
• Paid time off

Essential Responsibilities:

• Liaise with media agencies on launch plans, optimization roadmaps, and budget alignment
• Work with creative teams to define roadmaps, review proposals, and ensure seamless execution
• Activate co-branding campaigns, product launches, and report results to leadership
• Drive churn experimentation strategy, including ideation, testing, and customer experience evaluation
• Write experiment briefs, testing plans, and coordinate end-to-end implementation
• Monitor experiments post-launch, identify insights, and optimize in-flight results
• Manage budget reporting, including agency costs and incentive payouts, for all campaigns

Expected Qualifications:

• 3+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Additional Responsibilities & Preferred Qualifications:

This person will be pivotal in helping build and optimize paid media campaigns across the funnel to achieve growth in both brand and performance objectives. This position requires a dynamic individual, capable of collaborating cross-functionally with analytics, brand, legal, martech, and media agency teams. This role will leverage data-driven insights to drive innovative campaigns for the PayPal business, and our ideal candidate is highly detailed-oriented, organized, and accountable.

Additional Responsibilities

• Effectively strategize, plan, execute, and report on priority US-based campaigns across the paid media marketing funnel
• Collaborate closely with creative and media agency teams, as well as integrated and product marketing teams to ensure top quality and on-time creative delivery, ensuring creative is optimized for individual media platforms.
• Drive executional excellence with every campaign, identifying opportunities for improvement to executional process and ways of working to drive efficiency
• Leverage data-driven approach to analyze and drive campaign optimizations alongside Analytics, Business Intelligence, and Martech teams
• Partner with privacy, risk, legal, and compliance to source and evaluate external opportunities for enhancing media program
• Own paid media customer journey through landing page and app store testing to drive higher conversion rates for full funnel campaign efforts.
• Champion changes to operational efficiencies, identifying cross-functional solutions to streamline media workflows
• Guide publisher partner relationships with core channels partners on an ongoing basis (i.e. Google, Meta, etc.)
• Drive media learning agendas at the channel and publisher level through the lens of audience, creative, format, and tactical testing
• Partner closely with Analytics to continue to build and evolve paid media reporting story
• Drive connectivity to always-on performance segment squads (acquisition and engagement) to ensure strategies are cohesive and aligned across paid and owned and help drive weekly performance readouts to leadership
• Stays updated with the latest industry trends and identifies new opportunities to drive optimal campaign performance
• Partners with Martech, Media Enablement, and Media Ops to drive solutions forward to strengthen paid media measurement and platform signals through business casing for leadership approval

Preferred Qualifications

• A minimum of 5+ years of experience in digital marketing, with experience across the funnel
• In-depth knowledge of paid media channels
• Experience with managing and scaling traditional upper funnel paid media programs as well as performance marketing
• Strong analytical and data-driven mindset to draw out actionable insights and make data-backed decisions
• Proven ability to develop and implement effective paid media strategies aligned with core business objectives
• Experience working with an agency team, both media and creative.
• Strong track record of working with external vendors and internal partners, e.g. media and creative agencies.
• 3+ years experience in working cross-functionally with analytics/martech teams
• Comfortable with communicating and pitching growth opportunities to segment and leadership teams
• Excellent verbal, written, presentation, and interpersonal communications skills
• Operate autonomously to deliver results and self-starter who naturally becomes a resourceful addition to the team and who knows when/how to escalate risks or blockers when necessary
• Thrives in a fast-paced environment
• High proficiency in Excel/Google Sheets, PowerPoint, and ad platforms
• Excellence in stakeholder management, and the ability to juggle projects and business priorities across a variety of segments.
• Understanding of the financial services, financial tech, and payments industry / ecosystem a plus
• Naturally curious and dive-head-first learner, able to navigate the discomfort of learning new channels and technologies by relying on frameworks and simplicity
• Strongly resonate and aim to manifest our company-wide leadership principles in all work and interactions: Work Customer Back, Win Together, and Put People First
• Experience constructing and successfully communicating business cases to explain new opportunities to stakeholders
• Bachelor’s Degree required