Ads Optimizer

The Ads Optimizer will be responsible for planning and executing media campaigns to drive brand awareness, conversions, and engagement. This role involves day-to-day monitoring and optimization of digital campaigns across various platforms, evaluating media metrics, and providing data-driven recommendations. The Ads Optimizer will also collaborate with internal teams on content and design, support marketing strategy development, and apply AI to improve work processes. Candidates should have 3-5 years of experience in online and digital marketing with strong analytical and strategic thinking skills.

Must Have

• Plan and execute media campaigns and budget
• Monitor and optimize digital campaigns (social media, paid media)
• Evaluate media metrics and ensure alignment with campaign objectives (ROAS, KPIs)
• Analyze campaign performance and provide actionable recommendations
• Work cross-functionally with internal teams (content, graphic design, customer service)
• Support Marketing Director/Digital Marketing Manager in marketing plan development
• Bachelor’s degree in Digital Marketing, Business Administration, Marketing, Communication, or related field
• 3-5 years of experience in Online and Digital Marketing
• Strong understanding of digital and social media platforms (A/B testing, Custom audience, Lead generation, Conversion funnel, Data management)
• Analytical skills and attention to detail
• Strategic thinking and project ownership
• Highly collaborative and team-oriented
• Excellent presentation skills
• Proficiency in Excel, Numbers, Report software
• Ability to multi-task and work under pressure

Good to Have

• Intermediate content creation skill
• Passion for the beauty, health, and wellness industry
• Able to learn, adapt, and apply artificial intelligence to work processes

Perks & Benefits

• Health insurance
• 5-day work week
• Social security
• Maternity leave
• Performance-based bonus
• Overtime pay for working on holidays
• Travel allowance

Responsibilities

• Plan and execute media campaigns and budget that drive brand awareness, conversion rate, product launches, all engagement, or other communication objectives.
• Monitor Day-to-day digital campaign, from conceptualization to execution, across social media, and internal team collaborations.
• Optimize paid media performance through data-driven insight, fact, and emerging trends in digital market.
• Evaluate media metric, ensuring alignment with campaign objectives (ROAS and KPIs goals).
• Analyze and develop all campaign performance key insights, and provide actionable recommendations based on data background to refine media strategies with brand and target audience.
• Work cross-functionally with internal teams. (content, graphic design, customer service) to create new opportunities by engaging across digital platforms, including social media, website, and other digital media.
• Support Marketing Director / Digital Marketing Manager in managing product promote and develop marketing plan direction to meet business objectives.

Qualifications

• Bachelor’s degree in Digital Marketing, Business Administration, Marketing, Communication, or related field preferred.
• At least 3 - 5 year experiences in Online and All digital marketing.
• Strong understanding and solid knowledge of all digital and social media platforms.
• (A/B testing, Custom audience, Look A Like, Lead generation, Conversion funnel, and Data management)
• Work with analytical skill along with attention to details.
• Strong strategic thinking, analytical, and project ownership skill.
• Highly collaborative and team oriented, with proactive work.
• Excellent presentation and Intermediate content creation skill.
• Skills in using software: Excel, Numbers, Report.
• Able to multi-task and work well under pressure, fast dynamic.
• Passion for the beauty, health, and wellness industry would be a plus.
• Able to learn, adapt, and apply artificial intelligence to work processes to reduce working time and minimize potential errors.

\*\* This position must be providing an assignment test before interview. \*\*

Q: Please explain workings method of all paid advertising platforms (META, TikTok Ads Manager, Shopee Ads, Lazada Ads, Line ads, etc.,) you are familiar with and also provide examples of your work and how you improved performance quality.

(Please prepare a deck and presentation for the interview day)

Required Experience

• No minimum experience specified

Job Level

• Staff level

Salary

• 40,000+ THB, Negotiable

Job Function

• Marketing / Advertising
• Public Relations

Job Type

• Full-time

About the Company

• Number of employees: 10-50 people
• Company type: Advertising / Media
• Company location: Bangkok
• Website: www.s2ofestival.com
• Founded in: 2004
• Rating: 5/5

Woody World Co., Ltd., a producer of television programs and various forms of entertainment media, including the "Woody World" program, with "Khun Woody Milintachinda" as the main host leading the creation of programs and formats that align with the company's vision... Read more

Work with us:

It's not about the ideas. It's about making ideas happen. Read more

Work Location Area:

Wattana

Head Office:

725 Metropolis Building, Room No.1 , 11st Floor, Sukhumvit Rd., North Klongton, Wattana, Bangkok 10110

Benefits

• Health insurance
• 5-day work week
• Social security
• Maternity leave
• Performance-based bonus
• Overtime pay for working on holidays
• Travel allowance