Influencer Manager (Organic)
Techland
Job Summary
We are seeking an experienced Organic Influencer Relations Manager to join our team and lead our earned media efforts with content creators and influencers across various gaming and social media platforms. This role will focus on building and maintaining organic relationships with content creators, influencers and opinion leaders to increase organic coverage and visibility for our products, particularly the Dying Light franchise. You will develop and execute influencer strategies, manage the Techland Creator Program, and organize reviews/previews in partnership with PR.
Must Have
- Developing and executing organic influencer strategies to expand visibility of our products
- Building and maintaining relationships with content creators
- Leading the Techland Creator Program and other creator-focused programs
- Creating and implementing creative campaigns and pitches to secure meaningful coverage
- Organizing and securing reviews/previews for our products in partnership with the Public Relations team
- Managing and growing the community of creators interested in covering our products
- Attending industry events and leverage networking opportunities to generate visibility
- Proven experience in influencer management, PR, talent management, or as a content creator
- Deep understanding of creator trends and social media platforms (YouTube, Twitch, Discord, Instagram, TikTok and others)
- Excellent communication and relationship-building skills
- Creative problem-solving abilities and experience in developing memorable creator experiences
- Passion for gaming, particularly the Dying Light franchise
Good to Have
- Established network of existing relationships with creators
Perks & Benefits
- Private medical care
- Life insurance
- Pro-health campaigns
- Gifts for different occasions
- Outstanding work atmosphere in a highly-skilled team of professionals
- Flexible working hours
- No dress code
- Full support of the dedicated HR Business Partner
- Constant stream of company newsletters, PR & project updates
- Dedicated development budget for each employee
- Extra two paid days for training and CSR
- Stable career paths
- Extensive internal and external training
- Financing of English and Polish language classes
- State-of-the-art offices filled with chillout zones
- Fully equipped kitchen
- Gym (Wrocław office)
- Free car park (Wrocław/Warsaw office)
Job Description
We are seeking an experienced Organic Influencer Relations Manager to join our team and lead our earned media efforts with content creators and influencers across various gaming and social media platforms. This role will focus on building and maintaining organic relationships with content creators, influencers and opinion leaders to increase organic coverage and visibility for our products, particularly the Dying Light franchise.
Your daily tasks:
- Developing and executing organic influencer strategies to expand visibility of our products among gaming, entertainment, and lifestyle audiences.
- Building and maintaining relationships with content creators, from up-and-coming to established influencers.
- Leading the Techland Creator Program and other creator-focused programs and serve as the the company’s primary point of contact for influencers, opinion leaders and their representatives.
- Creating and implementing creative campaigns and pitches to secure meaningful coverage and content opportunities.
- Organizing and securing reviews/previews for our products in partnership with the Public Relations team.
- Managing and growing the community of creators interested in covering our products.
- Attending industry events and leverage networking opportunities to generate visibility.
Qualifications
- Proven experience in influencer management, PR, talent management, or as a content creator (Already established network of existing relationships with creators is a significant plus).
- University degree is not mandatory; we value relevant experience from diverse backgrounds.
- Deep understanding of creator trends and social media platforms (YouTube, Twitch, Discord, Instagram, TikTok and others).
- Excellent communication and relationship-building skills.
- Creative problem-solving abilities and experience in developing memorable creator experiences.
- Passion for gaming, particularly the Dying Light franchise.
Additional Details:
- This role’s main goal is building and maintaining earned and organic relationships.
- You will collaborate closely with paid influencer initiatives but primarily focus on maximizing organic opportunities.
- Regular engagement with core fans and creators is expected.
- Travel may be required for networking and industry events.
Additional Information
What we can offer:
- A wide array of benefits: private medical care, life insurance, pro-health campaigns, gifts for different occasions.
- An outstanding work atmosphere in a highly-skilled team of professionals, with flexible working hours, no dress code, and full support of the dedicated HR Business Partner.
- A constant stream of company newsletters, PR & project updates so you will always be in the know.
- Many opportunities for personal development: a dedicated development budget for each employee, extra two paid days for training and CSR, stable career paths, extensive internal and external training, and financing of English and Polish language classes.
- State-of-the-art offices filled with chillout zones, a fully equipped kitchen, a gym (Wrocław office), and a free car park (Wrocław/Warsaw office).