The job description mentions PPC. The responsibilities likely involve managing and optimizing Pay-Per-Click advertising campaigns. This includes tasks like keyword research, ad creation, bid management, and performance analysis. The role demands a strong understanding of PPC platforms like Google Ads and potentially others, with the objective of maximizing ROI and driving traffic to the specified web properties, or clients. The candidate would be required to analyze data, identify trends, and make informed decisions to enhance the efficiency of the PPC campaigns.